Cycling

Tour de France releases 2020 route video

The Tour de France 2020 route has been announced, with 3,470km of road and 29 mountains lying in wait for the competitors.

The event will take place slightly earlier than usual, beginning on 27th June 2020, to allow riders to also compete in the Tokyo Olympic Games. Starting in Nice, the route to the Champs Elysee in Paris will see only one stage run over the 200km mark, making it shorter than some Tours of late, with mountains and hills packed in throughout.

UCI and Zwift to launch inaugural cycling esports World Championship

The UCI has announced that it has signed a Memorandum of Understanding (MoU) with online cycling platform Zwift which is set to see the launch of an inaugural UCI Esports World Championships in 2020, to be held on the Zwift platform.

World cycling’s governing body says that the partnership with Zwift would cover the ‘governance and development of cycling esports as a new cycling discipline,’ and will ensure that the competitions meet the UCI’s standards of sporting integrity and fairness.

HSBC and Laura Kenny launch People's Peloton Campaign

HSBC and Laura Kenny have launched The People’s Peloton, a new campaign aimed at harnessing the power of support around the Great Britain Cycling Team at the UCI Road World Championships in Yorkshire.

The rallying call ahead of the Championships, which run until 29th September, encourages people to get behind the home riders and to send messages of support on social media using the hashtag #PeoplesPeloton.

INDUSTRY SHORTS: Tour of Britain, Rugby World Cup, North Face, England Rugby, ITF

Cetaphil has struck a deal with the OVO Energy Tour of Britain, marking the skincare brand’s first foray into cycling sponsorship.

Cetaphil will sponsor the race’s points jersey for the duration of the event, which will run from 7th-14th September.

The brand will also be granted hospitality, sampling, branding and activation rights in the build-up to the race, which will start in Glasgow and conclude in Manchester, with the action to be shown on domestic free-to-air channel ITV4.

Industry Shorts: Women’s Tour of Scotland, talkSPORT, SCL

The Women’s Tour of Scotland cycling event has entered into a partnership with Motorola Solutions, which will sponsor the race’s red sprinters jersey.

The company will also provide two-way radio communications for the event, the first edition of which takes place from 9th-11th August. Motorola Solutions partner Roadphone will equip teams with MOTOTRBO digital two-way radio devices along with accessories.

British Cycling, Sport England partner Road Worlds for Seniors

British Cycling and Sport England have agreed a five-year partnership with Norwegian start-up Motitech designed to deliver opportunities for older people to remain active through cycling using a combination of immersive videos and specially-adapted physical equipment. 

Motitech was founded in 2013 by Jon Ingar Kjenes as a result of a successful project by the Agency for Nursing Homes in Bergen, with the hope of improving the lives of older people and people with dementia through physical activity.

Industry Shorts: Tour de France, AELTC, Sportsbeat, Ear to the Ground

Technology services provider NTT has renewed its partnership with Amaury Sport Organisation (ASO) to continue delivering innovative viewing experiences during the Tour de France.

During this year’s Tour de France, enhanced TV graphics will be created to elevate the viewing experience, while augmented reality initiatives will be trialled. ‘Le Buzz’, a new machine-learning model which analyses movements within the peloton to predict key moments, is also being trialled.

OVO Energy - Night Ride Event 2019

OVO Energy, Title Sponsor of the OVO Energy Women’s Tour, have released a video following cyclists on a tour of London’s iconic landmarks to launch their series of Night Rides. 

According to research from British Cycling, men currently account for 69% of the UK’s cycling population, with barriers such as confidence on the roads, cycling infrastructure and concerns over safety, key factors in deterring greater female participation. 63% of the women asked said that current infrastructure models do not make them feel safe, while 66% said the same about driver behaviour.

Industry Shorts: Women’s Tour of Scotland, Brighton, Norwich, Socios.com

The Women’s Tour of Scotland cycling event has entered into a partnership with sports drink brand WOW Hydrate.

The partnership has been signed ahead of the Tour’s inaugural event from 9th-11th August. The deal follows partnerships with Deloitte and Scimitar.

The Women’s Tour of Scotland will start in Dundee and finish in Edinburgh. WOW Hydrate will form part of the Tour’s cycling festival in Holyrood Park for the final day of the race.

Pages

Subscribe to RSS - Cycling