Automotive manufacturer Skoda UK has partnered with British Paralympic great Dame Sarah Storey to launch a cycling academy for female athletes aspiring to compete professionally.
The Skoda DSI Cycling Academy, which is open to female cyclists aged between 17 and 25, will seek to provide amateur cyclists with a pathway to the elite level. The academy will cover the performance, nutrition and media profile required to be a modern-day professional cyclist.
The sports economy in Leicestershire is worth £285m per year, according to a new prospectus launched by Leicester Council to highlight the region’s breadth of sporting venues and their economic contribution.
‘Leicester and Leicestershire: A Premier Sporting Locations’ also found that sport supports 8,405 jobs and attracts two million visitors to the region every year.
The number of cyclists in the UK has declined for the third year in a row despite a growing interest in electric bicycles, according to market intelligence agency Mintel.
The new research has found that the number of cyclists in the country has dropped from 38% of the population in 2015 to 27% in 2018.
However, 2.5 million bicycles were still sold in the UK in 2018, of which 70,000 were so-called e-bikes, with 30% of cyclists now either interested in buying a ‘smart trainer’ or owning one already.
British Cycling has entered a new era by crowning its first national eRacing champions.
The British Cycling Zwift eRacing Championships took place at the BT Sport Studios, next door to Queen Elizabeth Olympic Park, with Rosamund Bradbury and Cameron Jeffers emerging as the inaugural women's and men's winners.
The championship was delivered by the national governing body of cycling, British Cycling, in partnership with virtual training platform Zwift.
Science in Sport, which provides sports nutrition services to Team Sky, has released a new interview with Chris Froome recalling the Colle delle Finestre stage of last year's Giro d'Italia. The day will be remembered as one of the most sensational in Grand Tour history. Froome was 3 minutes 22 seconds behind Simon Yates in the pursuit of the maglia rosa leading up to Stage 19 of the race. The Colle delle Finestre, an 18.5km climb sat in the middle of the stage, was the only realistic option to attack the leaders with only two stages to follow...
The Bosch eMTB Challenge supported by Trek has announced it is to expand into the UK for the first time.
For its third season, the Bosch eBike Systems challenge series is touring six European countries, including an inaugural Scottish event in June, hosted at the TweedLove Transcend Bike Festival just 29 miles south of Edinburgh.
The challenge is aimed at eMountain bikers from different age and performance classes.
With the dust continuing to settle following the employment tribunal ruling in a landmark case brought by GB Cyclist Jess Varnish, we asked Seth Roe, a senior employment lawyer at Wiggin LLP, to share his expert insight and analysis with Sport Industry readers.
Wiggin is a full-service law firm that focuses exclusively on the areas of media, sport, technology and intellectual property. The firm is a category partner for Brand of the Year at the BT Sport Industry Awards.
Red Bull Media House hit Dubai with BMXer Kriss Kyle to create its latest piece of extreme branded content. The new video sees the Emirate's famous landmarks transformed into a stunt rider's playground as Kyle explores the city by bike and lands tricks never seen before.
British Cycling has announced a new partnership with Thrifty Car and Van Rental (Thrifty).
As part of the deal the rental company will supply a fleet of vehicles as it becomes the preferred car and van supplier for the national governing body. This will help facilitate a number of British Cycling’s programmes, including HSBC UK Go-Ride. British Cycling’s 146,000 members will also be able to enjoy a 10% discount.
Tour de France owner Amaury Sports Organisation (A.S.O.) has announced the launch of geo-localised partnerships on a country level, giving brands the chance to associate with the Tour de France on a UK-only basis from 2019.
In addition, the rightsholder has revealed plans to run a first-ever UK mass participation sportive alongside road cycling's blue ribband event, which will be called L’Etape UK by Le Tour de France.
The Sport Industry Daily
Sign up today for the latest news in one daily email, plus occasional event updates, direct to your inbox.