Cycling

The Bosch eMTB Challenge comes to the UK

The Bosch eMTB Challenge supported by Trek has announced it is to expand into the UK for the first time.

For its third season, the Bosch eBike Systems challenge series is touring six European countries, including an inaugural Scottish event in June, hosted at the TweedLove Transcend Bike Festival just 29 miles south of Edinburgh. 

The challenge is aimed at eMountain bikers from different age and performance classes.

After Varnish

With the dust continuing to settle following the employment tribunal ruling in a landmark case brought by GB Cyclist Jess Varnish, we asked Seth Roe, a senior employment lawyer at Wiggin LLP, to share his expert insight and analysis with Sport Industry readers.

Wiggin is a full-service law firm that focuses exclusively on the areas of media, sport, technology and intellectual property. The firm is a category partner for Brand of the Year at the BT Sport Industry Awards.

BRITISH CYCLING PARTNERS WITH THRIFTY

British Cycling has announced a new partnership with Thrifty Car and Van Rental (Thrifty).

As part of the deal the rental company will supply a fleet of vehicles as it becomes the preferred car and van supplier for the national governing body. This will help facilitate a number of British Cycling’s programmes, including HSBC UK Go-Ride. British Cycling’s 146,000 members will also be able to enjoy a 10% discount.

Tour de France launches new UK-only partnership platforms

Tour de France owner Amaury Sports Organisation (A.S.O.) has announced the launch of geo-localised partnerships on a country level, giving brands the chance to associate with the Tour de France on a UK-only basis from 2019.

In addition, the rightsholder has revealed plans to run a first-ever UK mass participation sportive alongside road cycling's blue ribband event, which will be called L’Etape UK by Le Tour de France.

Discovery plans global cycling platform with Play Sports Group takeover

Discovery has unveiled plans to create “the number one cycling media ecosystem in the world” after taking a controlling stake in digital sports media company Play Sports Group.

The deal will see Discovery increase its existing investment in Play Sports Group to 71%, underpinning plans to combine the reach of cycling content and community platforms such as Global Cycling Network, Global Mountain Bike Network and Global Triathlon Network with Discovery’s position as a leading cycling broadcast rightsholder in Europe.

Funding boost for British Cycling

Sport England has provided British Cycling with a funding injection worth £5,690,000, taking its total investment in grassroots cycling to more than £17m.

The cash will be used by British Cycling to continue working in the mass market over the next two years, encouraging those who currently cycle less than once a week to ride their bikes more regularly.

Sky surprises industry with sudden cycling withdrawal

Secondary sponsors of Team Sky are among those seeking assurances about the future of the British cycling outfit, following Sky’s sudden withdrawal from its partnership with the Tour de France-winning team.

The broadcaster, which this year agreed a £37 billion takeover by Comcast, had been expected to review its investment in cycling in the wake of the deal.

But team owners, athletes and other sponsor brands including Pinarello, Kask and Shimano are understood to have been surprised by the sudden nature of the withdrawal, which will come into effect at the end of 2019.

UK Sport braces for Varnish verdict

UK national governing bodies are braced for the outcome of a Manchester Employment Tribunal hearing, which is due to make a ruling in Jess Varnish's long-running case against British Cycling and UK Sport.

The former British elite track cyclist was dropped from British Cycling’s elite programme in the spring of 2016, a few months prior to the Rio Olympic Games.

Zwift to power British Cycling’s first VR champs

British Cycling has agreed a two-year partnership with online training platform Zwift, which will see the creation of a new British Cycling eRacing Championships.

Zwift, which will also become the official training community of British Cycling, will help to power a first-ever national-level virtual reality cycling event in 2019.

It follows moves by cycling’s international governing body, the UCI, to introduce a global eSports World Championships using VR.

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