PDC launches Home Tour to keep fans entertained during lockdown

The Professional Darts Corporation (PDC) has launched a new ‘Home Tour’, which will create 32 consecutive nights of live darts amid the sporting cancellations and suspensions precipitated by the coronavirus lockdown.

The organisation promises fans the chance to watch elite level darts played out from players’ living rooms and broadcast through live video calls as part of the PDC’s first ever home-staged event.

“It gives me great excitement that we are able to deliver live darts to fans in these unprecedented times,” said Barry Hearn, Chairman, PDC. 

The Big Interview: Matthew Porter

Betting has never been a bigger part of the sport industry – and the influence of bookmakers only looks set to increase in the wake of this summer’s landmark deregulation of sports gambling in many US states, allied to a tech-driven explosion of new gaming products.

Sport Industry Group chatted to Matthew Porter, CEO of Professional Darts Corporation (PDC), and formerly chief of Leyton Orient FC – a position he held at the age of 26 – to get his views on the opportunities and challenges of a trend that’s transforming the sector.

PDC signs Just Eat deal

Just Eat, a marketplace for online food delivery, has become an official partner of the Professional Darts Corporation (PDC) for 2017.

Just Eat, who launched a rebrand in the autumn of 2016 under the banner of 'Find Your Flavour', will see its logo displayed on stage at many televised PDC tournaments this year as an official partner of the organisation.

OPINION: Darts - a broader audience than you think

As the Christmas period sets in and darts takes over Alexandra Palace once more, Richard Brinkman, managing director at SMG Insight / YouGov, discusses the recent growth of darts that has seen its prize pot swell and audience begin to broaden…

“This is the week Christmas begins,” said sports promoter Barry Hearn earlier this week in a not-so-subtle reminder to his Twitter following that the 2017 edition of darts’ annual showcase, the PDC World Championship, was nearly upon us.

Channel 4 strikes darts deal

Channel 4 has secured rights to broadcast the Lakeside World Championship darts tournament alongside BT Sport, after striking a deal with the British Darts Organisation (BDO).

The two-year deal, which will run from 2017, will see the terrestrial broadcaster show live coverage from afternoon sessions, semi-finals and final, with all evening sessions shown on pay-television broadcaster BT Sport.

BBC ended its 38-year coverage of the event this year and Channel 4’s new deal will see the competition broadcast until 2018.

PDC appoints Earnie and Threepipe

The PDC has appointed Earnie and Threepipe to work together to drive ticket sales for the inaugural Unibet Champions League of Darts event which will take place this September in Cardiff.

The event will see the leading eight players from the PDC Order of Merit battle it out for a £100,000 first prize live on the BBC.

Earnie has developed a creative campaign that plays on the rivalry, excitement and passion for the game, from both the players and the fan’s perspective.

Unibet supports PDC Champions League

Unibet has announced it will be the title sponsors of September's inaugural PDC Champions League darts event, which will be live on BBC from the Motorpoint Arena in Cardiff.

The eight-player tournament will be the fist time the PDC will have its first tournament broadcast live by BBC Sport, following a new deal which was announced in February 2016.

The Unibet Champions League will take place on 24th -25th September, with the world's top eight players following July's World Matchplay qualifying to compete in Cardiff, where they will be drawn into two groups of four.

Betway agrees new darts deal

Betway has announced a partnership with the Professional Darts Corporation (PDC) to title sponsor the World Cup of Darts in 2016.

The agreement will see the tournament renamed as the Betway World Cup of Darts and continues the online bookmaker’s support of darts with the Betway Premier League Darts.

The tournament will feature 32 nations, each will have a two-player team in a pairs format. The 2015 edition was won by England, who were represented by Phil ‘The Power’ Taylor and Adrian ‘Jackpot’ Lewis.


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