FA launches competition to find esports talent

The FA has launched a competition to give fans across the country the chance to represent England at the esports tournament The FIFA eNations Cup.

The ‘Beat the eLions’ online tournament will run on Xbox and PlayStation, with English FIFA fans aged 16 and over given the opportunity to become an eLion at the tournament which takes place in May. Two qualification rounds run by The FA will take place in early March.

The eNations Cup sees nations compete against each other, with each side made up of two players taking part as a team.

Gareth Bale launches esports team

Gareth Bale has launched a new esports franchise, Ellevens Esports, which is set to make its debut at the FIFA eWorld Cup in February 2020.

In partnership with 38 Entertainment Group, founded by investor and entrepreneur Jonathan Kark and former professional footballer Larry Cohen, Ellevens has officially launched with a FIFA team featuring three professional players.

OPPO becomes Official Partner of League of Legends

Riot Games has announced OPPO as the official smartphone partner for League of Legends.

The brand has signed a four-year deal with the company to become an official partner, and will create year-round activations across the franchise’s main events, starting with the 2019 World Championship.

As part of the partnership, OPPO will provide the MVP award for the tournament’s best player, as well as launching the OPPO Cam to take viewers watching online closer to the players during broadcasts as well as glimpses behind the scenes.

The Stellar Group launches esports division

The Stellar Group has launched a new esports division with the signing of Jaden “Wolfiez” Ashman.

The 15-year-old is the UK’s all-time leading Fortnite earner having qualified for the Fortnite World Cup Finals this year. The event, which took place in the Arthur Ashe Stadium in Flushing Meadows, New York in July, had a prize pot of $30m.

Ashman competed in the duos event, whose first prize was $3m, and finished in second place along with his partner Dave Jong, where the pair scooped $2.25m to share between them.

Adidas partners with Ninja in first gamer deal

Adidas has announced that Tyler ‘Ninja’ Blevins, best known for his Fortnite streams on Twitch, has become the first professional gamer signed up as a brand ambassador.

Neither Ninja nor adidas has announced what exactly the pair will produce together as part of the deal, but the German sportswear company has confirmed that there is a multi-year deal in place and on its website, fans can enter their email addresses in order to stay updated on the partnership.

Industry Shorts: Ninja, British and Irish Lions, London Youth Games

Tyler Blevins, the popular esports star more commonly known as Ninja, has left streaming service Twitch to join Mixer, a rival service owned by Microsoft.

Ninja, who mainly plays Fortnite, leaves behind 14.7 million followers on Twitch, which is owned by Amazon. Ninja will now exclusively stream on Mixer and represent the platform at events as part of the deal. Financial terms of the agreement were not disclosed.


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