Esports

BECKHAM'S ESPORTS ORG SIGNS NEW SPONSOR

Guild Esports, the professional esports organisation co-owned by David Beckham, has announced a one-year agreement with The Coca-Cola Company.

Under terms of the agreement, Coca-Cola will become the UK-based team's official soft drinks and hydration partner.

Coca-Cola joins the likes of Bitstamp, Subway, Hyperx, Samsung and Razer as a sponsor of Guild Esports.

Following its floatation on the London Stock Exchange in October 2022, Guild Esports was the first esports firm to be publicly traded in the United Kingdom.

BLAST PREMIER TO PLAY IN 100 TERRITORIES

Global Counter-Strike competition BLAST Premier has announced a new broadcast deal with sports entertainment company DAZN.

The new agreement will see all five remaining tournaments on the 2022 BLAST Premier calendar available live and on-demand in over 100 territories, including the United Kingdom, Japan and the United States.

The first event to be broadcast on the DAZN network will be the upocoming BLAST Premier Spring Final, which takes place from 15th to 19th June at the 20,000-capacity Altice Arena in Lisbon.

JUST EAT PARTNERS WITH EXCEL ESPORTS

British competitive gaming culture brand EXCEL ESPORTS has announced Just Eat as its official food delivery partner.

The partnership signals the UK-headquarted company’s first gaming sponsorship. It will collaborate with EXCEL on content, experiences and events both virtually and physically.

Under terms of the agreement, the Just Eat logo will appear on jerseys across all four of EXCEL’s competitive titles including FIFA, Fortnite, League of Legends and VALORANT with the players championing the brand across some of the biggest tournaments in Europe.

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