Intel has extended its partnership with National Student Esports (NSE), the official body for university esports, into the 2020/2021 academic year.
The brand serves as the headline partner of NSE’s British University Esports Championship, the official competition for British universities.
In addition to supporting the British University Esports Championship again in 2021, the extension will see the pair’s Intel FutureGen, a leadership development programme for high achieving student leaders in the esports space, continue for at least another year.
Guild Esports, the London-based esports business co-owned by David Beckham, has appointed MediaCom Sport & Entertainment to deliver its commercial partnerships strategy.
The agency will be tasked with supporting Guild across all aspects of its commercial proposition, development, and global go-to-market strategy for its commercial partners.
“We are excited to be working with MediaCom to spearhead Guild’s partnerships strategy,” said Carleton Curtis, Executive Chairman, Guild Esports.
Getty Images and Polyphony Digital - the creator of the Gran Turismo franchise - have announced a new partnership which will see Getty Images become the exclusive Photographic Agency of the FIA Certified Gran Turismo Championships.
As part of the deal, the agency will capture in-game photography from Gran Turismo’s online and live World Tour events.
Guild Esports, co-owned by David Beckham and based in London, has announced its global launch.
The new business says its role will be to develop a talent pipeline in the UK, based on a traditional academy model, in order to nurture new talent. A roster of scouts will be tasked with unearthing young players who will be coached by industry leaders with a view to competing professionally.
The Beckham-owned business will be fronted by Executive Chairman, Carleton Curtis, who has held senior esports roles at Activision Blizzard and Red Bull.
Barclays has furthered its investment in esports, partnering with National Student Esports (NSE), the official body for university esports.
The brand will become an Official Sponsor of the British University Esports Championships, and will also work with NSE to deliver a number of initiatives for students.
The announcement follows an earlier collaboration between the pair, who worked together on the Barclays Game Technology Frenzy event in January 2020, which featured a series of student show matches at Barclays’ headquarters in Canary Wharf.
Darrell McLennan Fordyce, Global CMO & Co-MD Sports, 23 Capital, looks at the growth of esports and highlights why its growth will extend far beyond the current lockdowns caused by the coronavirus.
In the absence of some of the nation’s favourite sporting staples – namely Champions League nights, Gillette Soccer Saturday and Super Sunday – sports fans up and down the country are turning to something different to get their regular fix: esports.
The FA has launched a competition to give fans across the country the chance to represent England at the esports tournament The FIFA eNations Cup.
The ‘Beat the eLions’ online tournament will run on Xbox and PlayStation, with English FIFA fans aged 16 and over given the opportunity to become an eLion at the tournament which takes place in May. Two qualification rounds run by The FA will take place in early March.
The eNations Cup sees nations compete against each other, with each side made up of two players taking part as a team.
Gareth Bale has launched a new esports franchise, Ellevens Esports, which is set to make its debut at the FIFA eWorld Cup in February 2020.
In partnership with 38 Entertainment Group, founded by investor and entrepreneur Jonathan Kark and former professional footballer Larry Cohen, Ellevens has officially launched with a FIFA team featuring three professional players.
Esports organisation FNATIC has announced a new partnership with UNICEF aimed at tackling issues affecting children.
BT has signed a multi-year sponsorship agreement with UK-based Excel Esports.
The telecoms giant will become the team’s Exclusive Lead Partner and will see its branding appear on all kit worn by Excel’s League of Legends European Championship (LEC) and UK League Championship (UKLC) teams.
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