Esports

OPPO becomes Official Partner of League of Legends

Riot Games has announced OPPO as the official smartphone partner for League of Legends.

The brand has signed a four-year deal with the company to become an official partner, and will create year-round activations across the franchise’s main events, starting with the 2019 World Championship.

As part of the partnership, OPPO will provide the MVP award for the tournament’s best player, as well as launching the OPPO Cam to take viewers watching online closer to the players during broadcasts as well as glimpses behind the scenes.

The Stellar Group launches esports division

The Stellar Group has launched a new esports division with the signing of Jaden “Wolfiez” Ashman.

The 15-year-old is the UK’s all-time leading Fortnite earner having qualified for the Fortnite World Cup Finals this year. The event, which took place in the Arthur Ashe Stadium in Flushing Meadows, New York in July, had a prize pot of $30m.

Ashman competed in the duos event, whose first prize was $3m, and finished in second place along with his partner Dave Jong, where the pair scooped $2.25m to share between them.

Adidas partners with Ninja in first gamer deal

Adidas has announced that Tyler ‘Ninja’ Blevins, best known for his Fortnite streams on Twitch, has become the first professional gamer signed up as a brand ambassador.

Neither Ninja nor adidas has announced what exactly the pair will produce together as part of the deal, but the German sportswear company has confirmed that there is a multi-year deal in place and on its website, fans can enter their email addresses in order to stay updated on the partnership.

Industry Shorts: Ninja, British and Irish Lions, London Youth Games

Tyler Blevins, the popular esports star more commonly known as Ninja, has left streaming service Twitch to join Mixer, a rival service owned by Microsoft.

Ninja, who mainly plays Fortnite, leaves behind 14.7 million followers on Twitch, which is owned by Amazon. Ninja will now exclusively stream on Mixer and represent the platform at events as part of the deal. Financial terms of the agreement were not disclosed.

INDUSTRY SHORTS: Arsenal, Suning, IMG

Camden Town Brewery has been unveiled as Arsenal’s new beer partner in the UK and Ireland.

Under the three-year deal, Arsenal will rename its Champions Bar as the Camden Town Brewery Tavern, while the beer brand will have the right to use the club’s imagery in marketing campaigns.

Camden Town Brewery branding will also appear throughout the club’s Emirates Stadium.

The local brewery was established in 2010 before being acquired by Anheuser-Busch InBev in 2015.

National Student Esports secures long-term Intel deal

National Student Esports (NSE) has signed a strategic long-term partnership with Intel for the second season of the British University Esports Championship.

The two companies will work together on a range of initiatives throughout the season, with more details of the partnership to be announced later in the year. A particular focus will be placed on investment in grassroots esports.

FIFA’s eWorld Cup returns to The O2

FIFA has confirmed that its eWorld Cup will return to London this year, with the season’s pinnacle event to again take place at The O2 from 2nd to 4th August.

Having already played host to last year’s final, which saw Mosaad Aldossary crowned world champion, 32 of the world’s best EA Sports FIFA 19 players will compete once more at The O2. The FIFA eWorld Cup champion will win $250,000 in prize money, along with a trip to The Best FIFA Football Awards.

FIFA 19 Global Series breaks viewing records

Video game producer Electronic Arts (EA) and FIFA have announced that the EA Sports FIFA 19 Global Series esports competition generated more than 680 million minutes watched, a 60% annual increase and 61 million total views, a 25% year-on-year increase.

EA and FIFA said the significant viewership growth was anchored by many key factor. The FIFA 19 Global Series featured 17 official league partners versus eight last season, the launch of the first-ever eChampions League in collaboration with UEFA and the introduction of the FIFA eNations Cup.

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