Football

Gazprom renews Champions League deal

UEFA has announced the extension of Gazprom's partnership of the UEFA Champions League, running from 2018 through until at least 2021.

The extension will see UEFA continue its relationship with the energy company, which began in 2012. The agreement also includes sponsorship rights for the UEFA Super Cup in 2018, 2019 and 2020.

As an official partner of the European club competition, Gazprom will continue to utilise its association with the UEFA Champions League to bring fans closer to the game.

Emirates extends Arsenal partnership

Emirates and Arsenal Football Club have announced a five-year extension to their long-running shirt partnership.

The extension will see Emirates branding feature on the shirts and training kit of all Arsenal teams until the end of the 2023/24 season.

It is the largest sponsorship deal ever signed by Arsenal and will see the shirt partnership with Emirates, which started in 2006, run to at least 18 years.

Limelight Sports to support FA People's Cup

Limelight Sports is working with The FA to support the future growth and development of The FA People’s Cup.

The FA People’s Cup first round kicks off nationwide in late February and continues through to the finals in April, hosted for the first time at St. George’s Park, the home of England’s 28 national teams.

The FA People’s Cup is a five-a-side competition run in partnership with BBC Get Inspired. It was formed in 2015, designed for everyone to take part. 

West Ham teams up with charitable partner AAA

Premier League side West Ham United has joined forces with non-profit organisation Ambition, Aspire, Achieve (AAA), which provides activities and experiences for disadvantaged, vulnerable and at risk young people across east London.

AAA becomes the London club’s sixth official charity partner, and will work with West Ham on a series of initiatives.

The partnership launched ahead of West Ham’s 1-1 draw at home to Crystal Palace on Tuesday.   

Chelsea FC appoints Doyen Global

Premier League champions Chelsea FC has appointed Doyen Global as its exclusive player endorsement agency for the next two years.

The appointment will see Doyen Global’s sales team working alongside the club’s commercial team to maximise the revenue from image rights of Chelsea’s men’s and women’s first teams.

BBC and the Premier League launch Super Movers campaign

The BBC and the Premier League have launched Super Movers, a partnership which will help primary school teachers to inspire children to become more active throughout their school day and enhance their learning.

Super Movers will bring stars from the worlds of football, music and television together in fun, free and easy-to-follow educational videos which will help teachers to get children moving throughout the day with a series of routines and activities.

Barclays launches ‘Game Changing’ campaign with Lampard

Barclays, the official banking partner of the Premier League, has launched a new campaign, ‘Game Changing’, with ex-Chelsea and England player Frank Lampard.

The campaign launches with Lampard - the Premier League's highest scoring midfielder, pictured above in his Chelsea days - talking about the game changers on and off the pitch. These include the inspirational leaders, the unplayable players, the ones who never give up, the ones who break down barriers, the ones who innovate and the 12th man - the fans.

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