Football

POWA Index Unveils Super-Clubs List

The data-driven real-time sponsorship analysis tool, POWA Index, has revealed its list of the 16 most valuable European football club sponsorship properties.

The valuation engine has found that French Ligue 1 title holders Paris Saint Germain and English Premier League champions Manchester City have both broken into the top ten, joining Europe’s leading sponsorship platforms.

Twitter UK launches #WomeninFootball campaign

Twitter UK has launched a new #WomeninFootball campaign, in collaboration with broadcaster Jacqui Oatley and Women in Football.

In one of a series of four short films showcasing stories from across the game, BBC and ITV’s Jacqui Oatley has said it will take two generations to make football a more equal environment.

Highlighting the range of voices on Twitter, the films features pundits, performance analysts and players. The aim is to offer a new perspective into the lives of those striving to even the playing field.

Matta To Push PLAYR Awareness Campaign

Elite performance technology organisation Catapult has opted for creative agency MATTA to work on a campaign to publicise its PLAYR football tech performance product in 2019.

Catapult first launched PLAYR, a wearable GPS tracker technology which tracks athlete performance, in June 2018. Working with elite teams for over ten years, its technology is now used by over 1800 teams worldwide.

FA’s Glenn to step down

FA CEO Martin Glenn is to step down from his position at the end of the season, The FA has announced.

In a statement posted on its website, the organisation hailed Glenn’s achievements over his four-year tenure, focusing on the cultural change he has helped to implement.

In particular, it noted the increased diversity among FA employees, 35% of whom are female and 12% from a BAME background.

ETORO CRYPTO FACTOR WITH LLOYD GRIFFITH

Multi-asset investment platform eToro has launched eToro FC, a community for football fans interested in learning about cryptoassets and investing, as part of its new #WelcomeToTheClub Premier League campaign.

Kicking off the campaign, the brand has signed up comedian and TV presenter Lloyd Griffith to front the video series, eToro Crypto Factor. This will see leading players from each partnered Premier League club taking on three football challenges which have similar traits to the world of investing.

FIFA World Cup Is Google’s Top Search for 2018

The FIFA World Cup proved the highest trending search on Google in the UK and globally for 2018, according to the search engine.

Google has released its annual Year In Search trends for 2018, which makes for positive reading for the sports industry, with the World Cup eclipsing Meghan Markle and the Royal Wedding as the highest ‘UK Top Trending Query.’

In the same category last year, there wasn’t a single sporting-related representative in the top ten trending for 2017.

Lord Ouseley to step down

Kick It Out’s Chairman and Founder, Lord Herman Ouseley, has announced he is to stand down in 2019 as head of the anti-discrimination organisation, following 25 years at the helm.

The 73-year-old former Chair of the Commission for Racial Equality, founded Kick It Out in August 1993 with the aim to tackle racism and discrimination in football.

MANCHESTER CITY GLOBAL CENTURIONS TROPHY TOUR

Manchester City celebrates the end of its Centurions Trophy Tour, which visited 28 cities in 14 countries, across six continents, over 100 days.

The tour, which marked the club's Premier League and Carabao Cup-winning season, offered fans around the world the chance to see the trophies up close, meet Club legends Paul Dickov and Joleon Lescott and cheer Manchester City on at City Live! match screenings.

UEFA adds third-tier club comp

The UEFA Executive Committee has given its approval for the creation of a third UEFA club competition to be entered into the European football calendar from 2021. 

The decision announced at UEFA’s meeting held in Dublin was down to “widespread demand” and opens the door to more clubs from further associations to play European football, starting in three years’ time to coincide with the 2021-2024 cycle.

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