Football

Manchester United has unveiled it latest commercial partnership - a multi-year deal with Hawaiian sunglasses and eyewear brand Maui Jim.

Under the terms of the deal, Maui Jim will supply the Manchester United first team, academy and women’s teams with glasses from its sun and optical ranges. 

The eyewear will also be available to fans in the Old Trafford Megastore, with plans for a co-branded collection to go on sale later in the year.

Maui Jim was founded in Hawaii more than 30 years ago and markets itself on the basis of its “Aloha Spirit.”

EFL CEO Shaun Harvey is to leave his position at the end of the season, the organisation has announced.

The 48-year-old former Leeds United Chief Executive will step down after more than five years in the role, which he took up in October 2013.

In total, Harvey has spent 25 years working in professional football, including 23 within the EFL.

Global licensed sports merchandise specialist Fanatics has expanded its partnership with Everton Football Club.

The Merseyside club first agreed a 10-year partnership with Fanatics in 2009 and this new long-term deal will see the Premier League side adopt Fanatics’ v-commerce model.

Fanatics’ vertical management model combines its retail technology platform with an agile supply chain and on-demand manufacturing, to allow for the broadest assortment of merchandise, responsive to the demands of the supporters.

Coca-Cola has released behind-the scenes-footage from the shoot of its 90-second TV ad launching the brand's 'Where Everyone Plays' Premier League campaign.

UEFA President Aleksander Ceferin has announced the European football governing body is planning to launch an over-the-top (OTT) streaming service within the next six months.

Ceferin confirmed at the 43rd UEFA Ordinary Congress in Rome that the OTT service will initially focus on showing youth football and women’s matches with behind-the-scenes footage and archived matches also being made available.

Speaking at the event he said “I am pleased to announce that UEFA will be launching its OTT platform in the next six months.

Coca-Cola has kicked off its three-and-a-half year Premier League partnership with the launch of a 360 campaign, titled ‘Where Everyone Plays.’

The “multi-million pound” campaign, created by M&C Saatchi Sport & Entertainment and M&C Saatchi, puts fans and other “everyday” football people centre-stage.

At its heart is a 90-second TV spot, which brings together more than 250 real supporters from all 20 Premier League clubs, alongside Manchester United and England star Jesse Lingard, and former Premier League star and broadcast pundit Jermaine Jenas.

Intel has announced a partnership with Premier League sides Liverpool, Manchester City and Arsenal, which will see the trio pioneer the use of Intel's proprietary True View technology to enhance the fan viewing experience in the UK.

Beginning in March, the agreement will see Intel deliver immersive, 360-degree experiences for fans watching matches from Emirates Stadium, Anfield and the Etihad.

Head & Shoulders has unveiled its first unisex media campaign involving players from both England’s Men’s and Women’s football teams, the first project since becoming The FA’s first Official Hair Care Partner.

The 360 degree #JustWatchMe campaign, which includes TVCs as well as digital and social content, helps promote the shampoo brand’s new DERMA&PURE range of products and features both Lions and Lionesses in the form of Kyle Walker, Kieran Trippier, Steph Houghton and Jordan Nobbs.

Manchester City has confirmed that its #SameGoals global initiative is to return for a second year with the aim to increase girls’ participation in football.

2018 saw the introduction of the club’s #SameGoals campaign, to help inspire the next generation of female footballers.

The project sees footballs delivered to every girl who sends in a social media video showing them scoring or saving a goal.