Football

Football marks Holocaust Memorial Day with Stand Up call

Premier League football stars have taken part in a new video to mark Holocaust Memorial Day.

The powerful video sees the likes of Virgil van Dijk, Harry Kane and Steph Houghton star alongside managers Jurgen Klopp and Frank Lampard and presenter Gary Lineker.

The spot, entitled ‘Stand Up’ encourages fans not to stand by when they hear examples of anti-semetic or racist abuse being hurled from the stands, but instead to ‘Stand Up’ and confront the abuser.

Paul Pogba stars in adidas Predator boot launch

Manchester United midfielder Paul Pogba is the star of the adidas Predator football boot launch: the Predator 20 Mutator.

Alongside adidas football stars Dele Alli, Becky Sauerbrunn and Marc-André ter Stegen, Pogba is the star of the launch of the brand’s flagship football boot. A new take on the classic which was first unveiled in 1994, the new Predator 20 Mutator boot features what adidas is calling ‘Demonskin’ technology.

Arsenal bring Save the Children to present at Davos

Arsenal are bringing partner Save the Children to host an event at the World Economic Forum in Davos.

Aiming to raise the profile of the impact that conflict and violence has on the mental health of children and their families - as well as exploring what football can do to support them - the “Children’s Right to Recovery: I am the future” event will focus on how sport can provide leadership, foster partnerships and help leverage greater investment from the private sector to support children affected by conflict and aid mental health and wellbeing.

Real Madrid launch innovation brand

Real Madrid have announced the launch of Real Madrid Next, a new brand for innovation at the La Liga club.

In collaboration with start-ups as well as other interested companies, the club’s new venture will be active in six key areas: ‘e-health’, performance, fan engagement, AV content, cybersecurity and technological and social infrastructures. 

The club says it has undertaken the venture in search of “better results in every area of the club and in particular, the sporting area, digital transformation and globalisation of the entire organisation.”

Chelsea offer brands short-term media partnerships

Chelsea have officially launched a new media proposition they say will enable brands to collaborate with the club on “short-term tactical media campaigns”. 

Following a campaign with Duracell in December 2019, which took place across Chelsea’s first match shown live on Amazon Prime Video, the club is now seeking to expand its short term offering.

The club’s latest proposition includes access to players as well as creative and production teams, and is offering the club’s social, digital, and online reach. 

Everton sign £30m naming rights deal with USM

Everton have confirmed a new £30m naming rights option deal with the club’s current training ground sponsors USM.

The company, owned by Russian billionaire and former Arsenal shareholder Alisher Usmanov and which counts Everton majority shareholder Farhad Moshiri as Chairman of the Board of Directors, will have the option to purchase the naming rights for the club’s new Bramley-Moore Dock stadium at an agreed fixed rate when the stadium is completed - due to be in 2023.

Jump bring Sadio Mane story to life

An upcoming documentary featuring Sadio Mane - which is set to be released in 2020 - has been brought to life with animated still drawings of the Liverpool footballer, telling the story of his journey from Senegal to Anfield.

Created by UK design agency Jump, and commissioned by Berlin-based creative agency, Vertical Social Club, the clip tells the footballer’s ‘rags to riches’ story from a small village in Africa to football stardom.

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