Industry Shorts: ECB, COPA90, NFL, Formula E, ITV

The England and Wales Cricket Board’s non-executive directors have recommended that the governing body’s current Chairman, Colin Graves, should remain in the role for an additional six-month period, until November 2020.

The extension will allow Graves (pictured) to oversee the first season of The Hundred, a new ECB competition that will form a key component of a new five-year strategic plan that has been dubbed ‘Inspiring Generations’.

The recommendation will be put to the ECB’s membership for consideration at the organisation’s annual general meeting on 7th May.

QPR to give stadium naming rights to charity

EFL club Queens Park Rangers has revealed plans to donate the naming rights for its Loftus Road stadium to a local charity from the start of next season.

QPR fans will be able to nominate local charities through a survey that will be available on the club’s website until 3rd May. The club will then compile a shortlist of nominations, with fans given the opportunity to vote for their preferred choice.

The club has said that fans should take into consideration a number of factors when deciding on their nomination.

Beats by Dre’s Powerbeats Pro ‘Unleashed’

Beats by Dre has marked the launch of its new Powerbeats Pro wireless fitness headphones range with a new campaign spot directed by Hollywood filmmaker Hiro Murai.

British boxer Anthony Joshua, Chelsea footballer Eden Hazard, US women's football star Alex Morgan, basketball legend LeBron James, tennis ace Serena Williams and gymnast Simone Biles are just some of the superstars who feature in ‘Unleashed'.

Aser invests in Sports Data Labs

Aser, the global funding vehicle founded by sports industry entrepreneur Andrea Radrizzani, has become the biggest single investor in Sports Data Labs (SDL) after acquiring an undisclosed stake in the San Francisco-based data start-up.

Aser will take an active role in the global commercial strategy for the company, which provides human performance technology solutions for sports and media entities by enabling data to be captured, analysed and distributed in real time.

Rangers sets UK first with visually impaired fans tech

Scottish Premiership club Rangers FC is pioneering a new artificial intelligence-based device designed to transform the stadium experience for blind and visually impaired fans.

The OrCam MyEye 2 device, which is wireless and attaches magnetically to any pair of glasses, uses artificial intelligence to analyse visual information and instantly communicate it to the user via audio.

The device, which will be available at the club’s Ibrox stadium in Glasgow, can read text, as well as recognise faces, products, colours and currency notes.

City tour offers immersive tech experience

Manchester City has launched a technology-focused stadium tour to mark the English Premier League football club’s 125th birthday.

Designed to guide fans through the club’s history up to the present day, the tour includes 3D holographic content, augmented reality and a 360-degree cinema screen – the first of its kind in the Premier League.

To add to the immersive experience, fans will also have the opportunity to interact with a virtual version of Manager Pep Guardiola, who will answer questions.

GambleAware X Luis Garcia: No Bet Inn

Liverpool legend Luis Garcia celebrated the side’s crucial win against Chelsea with fans at the No Bet Inn pub in Liverpool. However, only those supporters willing to give up their mobile phone and cut out gambling for the duration of the match were allowed to get involved.

The stunt was part of GambleAware's Bet Regret campaign, which aims to support an at-risk audience of 2.4m young men who gamble regularly, by encouraging self-reflection

Industry Shorts: West Ham, MUFC, LaLiga...

A new claret-coloured pitch surround will be installed at the home of Premier League club West Ham United this week, bringing a lengthy saga to an end over London Stadium’s branding.

The club-branded design will be in place for West Ham’s Premier League fixture against Leicester City on 20th April.

The club said that it has committed “significant additional funding” – reported to be about £250,000 – to make the change following fan feedback and with a view to improving supporters’ matchday experience.

Dugout and Right Formula land Kia brief

Kia Motors Corporation has appointed Dugout and Right Formula to activate the Korean car brand’s UEFA Europa League partnership.

The agreement, which is described as “long term,” will see the pairing work with Kia in South Korea and Europe, as well as with TEAM Marketing, UEFA’s exclusive marketing agency for club competitions.

The arrangement combines Dugout’s content platform with Right Formula’s track record in sport sponsorship strategy and activation for global brands.


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