Football

Liverpool have announced their intention to bring the capacity of their Anfield home to over 60,000. 

The news comes as the club scrapped existing plans to refurbish the Anfield Road end of the ground in favour of an ‘ambitious’ new project which the club now says is under ‘active consideration’.

The current planning permission for an expansion to 58,000 with the redevelopment of the Anfield Road end will be allowed to lapse in order to start the process on a new project to increase the stadium's capacity even further.

Mental health charity Mind has launched a new phase of the Get Set to Go mental health project in partnership with nine EFL clubs.

EFL title sponsor Sky Bet has unveiled a short behind-the-scenes film featuring Plymouth Argyle manager Ryan Lowe.

With cameras invited into the club to take a candid look at Plymouth’s pre-season friendly against Bristol Rovers, the film includes interviews with Lowe and his assistant Steven Schumacher, who joined the club after leading Bury to promotion from League Two last season. 

The short documentary, hosted on Sky Bet’s YouTube channel, also features recordings of the manager’s team takes before, at half time, and after the game.
 

The LFP has agreed a new deal with ITV to broadcast La Liga games from the first three weekends of the Spanish top flight on free to air TV in the UK and Ireland.

Beginning with the opening fixture on Friday 16th August, where champions Barcelona travel to the San Mames stadium to face Athletic Bilbao, the British broadcaster has committed screen one game from the opening three matchdays.

The deal gives LaLiga some extra time to find a broadcaster for the rest of the season, after no satisfactory bid was forthcoming from the initial rights tender, which was sent in July.

Leeds United have signed a deal with American e-commerce brand Wish.com, who will become the club’s Official Presenting Partner for the duration of the season.

The deal marks the first time that Wish.com has sponsored a football club, despite an active history in the US-market, where it sponsors LeBron James' LA Lakers.

The partnership with Wish.com will celebrate the Championship club’s centenary year by offering Leeds fans special discounts via the Wish shopping app. 

Fulham have announced two new deals this week as the club looks to bounce back to the Premier League at the first attempt, with Charles Tyrwhitt and Europcar both joining the club.

Manchester City have been fined by FIFA but have avoided a transfer ban after a breach of regulations over the transfer of youth players.

The winners of the past two Premier League titles accepted a fine of 370,000 Swiss Francs from world football’s governing body as a result.

A transfer embargo like the one handed down to Chelsea for the same rule breach was a possible scenario. Manchester City say the club accepts responsibility, but that the breaches were a result of a misinterpretation of the regulations. 

Adidas and Manchester United have teamed up to launch a new documentary to celebrate the ‘unique DNA of Manchester United’.

The documentary, called ‘The Fabric of Football: Belief’ features club figures such as Ole Gunnar Solskjaer, Paul Pogba and Nicky Butt discussing what the club means to them as they tell the story of the journey through United’s famed youth academy and into the first team.

The first weekend of the Premier League season saw Just Eat begin their activations across BT Sport’s coverage.

Providing idents around the advertising breaks on BT’s Premier League and Europa League coverage this season, the McCann London creative spots feature a nod to the YouTube sensation of bad lip syncing as BT Sport pundits’ words are dubbed over with cravings for takeaway.