UEFA has announced that Dutch DJ and Producer Martin Garrix will be EURO 2020’s Official Music Artist.
The electronic music artist will write and perform the official UEFA EURO 2020 song, which will be revealed in spring 2020 and performed for the first time at the tournament’s opening ceremony in the Stadio Olimpico in Rome on 12th June. UEFA has also announced that the song will be created in collaboration with an as-yet unnamed singer.
UEFA has signed three start-ups as part of an innovation drive which also sees European football’s governing body launch its new Open Innovation platform.
In January 2019, UEFA’s Innovation Hub launched its Start-Up Challenge, which has now seen three start-up organisations appointed to carry out work for UEFA, which says it aims to create a culture of innovation within the organisation by inviting start-ups to work alongside the governing body.
Manchester United’s Official Hotel Partner, Marriott Hotels, has unveiled its new Old Trafford activation ‘Seat of Dreams’.
Debuting ahead of United’s clash with old rivals Liverpool, the in-stadium experience offers fans the best seat in the house as part of the brand’s sponsorship of the Premier League giants.
The ‘Seat of Dreams’ gives fans the chance to watch the match from a coveted vantage point near the halfway line and in the company of club figures such as Wes Brown and Park Ji-Sung, with complimentary food and drink also available.
The Premier League and the EFL have both launched anti-racism campaigns, which will run at the weekend’s matches across the country.
The news comes after England’s footballers suffered racist abuse in Bulgaria while playing for the national team. Ahead of the first domestic games after the international break, all of England’s 92 league clubs will take part in anti-racism campaigns.
As Manchester United's partnership with Principal Partner Chevrolet comes to an end in 2021, Misha Sher, Worldwide VP, MediaCom Sport & Entertainment says that despite performances, no one should bet against the Premier League giants' ability to get a new, increased deal.
The City Football Group (CFG) has announced Cisco as the Official Technology Partner of five CFG clubs.
The networking hardware company will partner with both men’s and women’s teams of Manchester City and Melbourne City, as well as partnering with New York City FC, Yokohama F. Marinos and Sichuan Jiuniu FC.
UEFA has commissioned IMG to produce 12 preview programmes ahead of EURO 2020.
The competition, which will take place across 12 different cities around the continent, will feature 24 teams, each of whom will feature in the content to be created by IMG.
All of the programmes will last 24 minutes and will feature two qualifying countries, including player profiles, fan features, archive stories and host city guides, celebrating each of the teams competing in the 60th anniversary of the competition.
After England's footballers were racially abused in Bulgaria, Emma Wright, Associate Director Sport + Parthership Marketing, Hill + Knowlton Strategies, assesses the communications efforts of The FA and reflects on the lessons all comms professionals can learn from the incident.
IMG has appointed former BT Sport Head of Football Stephen Cook as Director of Content.
Cook will head up IMG Productions’ creative strategy and take a role on new business pitches for the company, while working alongside senior production executives on Premier League Productions and the European Tour. He will also support the company’s rights and distribution operations with the aim of driving revenue to all sides of IMG Media.
England’s UEFA EURO 2020 qualifier against Bulgaria was halted twice, as match officials used UEFA’s racism protocol to deal with racist abuse aimed at England players by Bulgarian fans.
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