Football

Sky partners with Visa to launch Women’s World Cup series

Sky Sports has partnered with Visa to launch a new content series designed to drive fan conversation and engagement around the ongoing FIFA Women’s World Cup.

The show, which will be broadcast every Friday for the next four weeks, is presented by Laura Woods and will feature sporting guests such as former England internationals Faye White and Izzy Christiansen. Visa and Sky Media, Sky’s advertising sales arm, have also made the France 2019 Weekly Roundup available on demand.

Industry Shorts: EURO 2020, Lions, LPGA, La Liga

Football’s European governing body UEFA has revealed that more than 300,000 applications from 109 different countries were submitted within the first hour of tickets going on sale for Euro 2020 on 12th June.

At the start of the month-long window for initial applications, UEFA said that its ‘Fans First’ strategy would ensure that 82% of tickets will go to supporters rather than corporate visitors, with one million available for €50 or less across 44 matches.

FA celebrates disability football with new film

The FA has released a new film to celebrate disability football ahead of the 2019 FA Disability Cup at St. George’s Park.

The event will take place from 15th-16th June and will mark the fourth edition of the FA Disability Cup.

The FA’s new film shines a spotlight on five grassroots disability footballers, who tell the stories of their individual journeys into the sport. It is hoped the film will encourage anybody with a disability to take up football, irrespective of ability or experience.

Skillzy selection story: UEFA release animated film

UEFA has released a light-hearted animation showing how Skillzy, UEFA EURO 2020’s mascot, was selected after an impromptu entry into a Europe-wide talent contest.

As well as celebrating the one-year-to-go landmark for UEFA EURO 2020, the animated film mirrors the talent competition theme at the heart of Your Move: a Europe-wide competition to find the most talented freestylers, street and panna footballers to become part of the EURO 2020 mascot team.

UEFA launches free-to-air OTT platform

UEFA has launched UEFA.tv, a new free-to-air OTT streaming platform designed to give viewers greater access to live and on-demand content from a range of competitions.

The platform will initially provide fans with an entertainment platform offering original programming based on 60 years of archived European football content. It will also serve as the home of UEFA’s youth, women’s and futsal competitions, which will benefit from live coverage in relevant markets.

Ferdinand Lights Up Wembley with ‘One Year To Go’ to EURO 2020

The FA has announced former England international Rio Ferdinand as an ambassador for UEFA EURO 2020 with one year to go and, to mark the countdown, projected a selection of his favourite memories from the EUROs underneath the Wembley’s arch using hologauze technology in a first for the national stadium.

The video includes Antonin Panenka’s winning penalty for Czechoslovakia in 1976, Marco Van Basten’s volley for Holland in 1988, Paul Gascoigne’s famous goal against Scotland in 1996 and Portugal’s jubilation following their victory in 2016.

Industry Shorts: Adidas, BT Sport, British Athletics, RLWC2021

Adidas is launching its Creators Club membership programme in the UK after its success in the US.

The programme, which provides members with exclusive access to Adidas products, experiences and services, will launch in the UK this month. The Creators Club offers a tiered membership system, through which customers can gain access to special events, priority service and product customisation.

The scheme launched last year in the US, where Adidas says it already has “several million members”.

UEFA kicks off Euro 2020 countdown campaign

UEFA has launched a countdown campaign for the start of the 2020 European Championships to coincide with ticketing, hospitality and volunteering applications.

Events to celebrate the ‘One Year To Go’ milestone for Euro 2020 are taking place across the 12 European cities that will host matches during next year’s tournament. The host cities for Euro 2020 are Amsterdam, Baku, Bilbao, Bucharest, Budapest, Copenhagen, Dublin, Glasgow, London, Munich, Rome and Saint Petersburg.

EFL adds BAME regulation and adds to Jevans remit

The English Football League (EFL) has introduced a recruitment regulation to help address the underrepresentation of Black, Asian and Minority Ethnic (BAME) managers, while it has also appointed Debbie Jevans CBE as its Executive Chair.

The new regulation comes after an 18-month trial, through which EFL clubs voluntarily committed to interview at least one BAME candidate when undertaking a recruitment process for a first-team managerial job.

The commitment has now been formalised in a move designed to ensure that more opportunities will be provided to BAME candidates.

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