Football

MAN UTD ADDS COFFEE PARTNER

Manchester United and coffee specialists Melitta have announced a new multi-year partnership that will see the brand become the club’s first official coffee partner.

As part of the agreement more than 200 Melitta coffee machines and makers will be installed within Executive Club boxes and hospitality areas around Old Trafford.

ARSENAL PLAYERS TACKLE THE CUBE

In a new video, released ahead of the north London derby by Arsenal’s official betting partner Betfair, Aaron Ramsey, Olivier Giroud and Alex Lacazette tackle TV’s game show The Cube.

Each player attempted challenges - Descent, Barrier and Dead Stop - in the physical and mental test at Arsenal’s training ground.

Aaron Ramsey said: “I’m a big fan of the show and while it was quite daunting to look at I was excited to take on the challenge and have a go.”

THE FA ANNOUNCES PARTNERSHIP WITH COGNIZANT

The FA has announced an agreement with Cognizant, a professional services company, to become the digital transformation partner of football's governing body, supporting its new digital engagement programme.

As part of the deal, Cognizant will become the official digital transformation partner of The Emirates FA Cup and of Club Wembley. They will also become The FA’s official digital partner.

Genius Sports joins Perform to unveil integrity strategy

Football DataCo, the official data rights holder of all the professional football leagues in England and Scotland, has announced a new integrity agreement with Genius Sports and Perform Group.

The Genius Sports and Perform partnership will enable all the professional league and cup competitions in England and Scotland to benefit from two bet monitoring systems, identifying unusual or potentially suspicious patterns occurring in global betting markets for over 5,000 football matches per season.

CSM Live announced as Wembley Stadium partner

CSM Live has commenced a new three-year contract with Wembley Stadium connected by EE, which will see the event branding and live experience organisation design, produce, install and remove branding in and around the national stadium. 

CSM Live has been readying Wembley Stadium for the two international friendlies, with five-time World Cup winners, Brazil, taking to the pitch on Tuesday 14th November, following the 0-0 draw with Germany on Friday. 

Pages

Subscribe to RSS - Football