Manchester United and coffee specialists Melitta have announced a new multi-year partnership that will see the brand become the club’s first official coffee partner.
As part of the agreement more than 200 Melitta coffee machines and makers will be installed within Executive Club boxes and hospitality areas around Old Trafford.
Sergio Aguero, Kevin De Bruyne, Nicolás Otamendi and Ederson Moraes challenged to a makeup face-off.
The Football Association (The FA) has launched the second phase of its brand campaign, ‘For All’, in a bid to further demonstrate its key messaging that ‘there is more to football than football’.
Sky Bet has agreed a new five-year headline sponsorship with EFL, taking the partnership through until at least the 2023/24 football season, and marking the deal with a new responsible gambling marketing campaign.
The extension, kicking off from 2019/20, represents a 20% year-on-year increase on the current deal and will see the working relationship extended to 11 years.
Manchester City has announced the return of its global charity initiative, Cityzens Giving, and is calling on City fans to pledge their support. The initiative funds community football projects run by young people, created to tackle pressing issues affecting their communities including crime prevention, girls’ empowerment and disability inclusion.
In a new video, released ahead of the north London derby by Arsenal’s official betting partner Betfair, Aaron Ramsey, Olivier Giroud and Alex Lacazette tackle TV’s game show The Cube.
Each player attempted challenges - Descent, Barrier and Dead Stop - in the physical and mental test at Arsenal’s training ground.
Aaron Ramsey said: “I’m a big fan of the show and while it was quite daunting to look at I was excited to take on the challenge and have a go.”
The FA has announced an agreement with Cognizant, a professional services company, to become the digital transformation partner of football's governing body, supporting its new digital engagement programme.
As part of the deal, Cognizant will become the official digital transformation partner of The Emirates FA Cup and of Club Wembley. They will also become The FA’s official digital partner.
Charlie Beauchamp, former managing director of Lighthouse and then co-founder of Threshold Sports talks about the changing face of sport in Saudi Arabia, a country he has been regularly visiting with his agency Pulse Sport...
Football DataCo, the official data rights holder of all the professional football leagues in England and Scotland, has announced a new integrity agreement with Genius Sports and Perform Group.
The Genius Sports and Perform partnership will enable all the professional league and cup competitions in England and Scotland to benefit from two bet monitoring systems, identifying unusual or potentially suspicious patterns occurring in global betting markets for over 5,000 football matches per season.
CSM Live has commenced a new three-year contract with Wembley Stadium connected by EE, which will see the event branding and live experience organisation design, produce, install and remove branding in and around the national stadium.
CSM Live has been readying Wembley Stadium for the two international friendlies, with five-time World Cup winners, Brazil, taking to the pitch on Tuesday 14th November, following the 0-0 draw with Germany on Friday.
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