Football

UEFA lands Martin Garrix for EURO 2020

UEFA has announced that Dutch DJ and Producer Martin Garrix will be EURO 2020’s Official Music Artist.

The electronic music artist will write and perform the official UEFA EURO 2020 song, which will be revealed in spring 2020 and performed for the first time at the tournament’s opening ceremony in the Stadio Olimpico in Rome on 12th June. UEFA has also announced that the song will be created in collaboration with an as-yet unnamed singer.

UEFA launches Open Innovation platform

UEFA has signed three start-ups as part of an innovation drive which also sees European football’s governing body launch its new Open Innovation platform.

In January 2019, UEFA’s Innovation Hub launched its Start-Up Challenge, which has now seen three start-up organisations appointed to carry out work for UEFA, which says it aims to create a culture of innovation within the organisation by inviting start-ups to work alongside the governing body.

Marriott unveils Seat Of Dreams at Old Trafford

Manchester United’s Official Hotel Partner, Marriott Hotels, has unveiled its new Old Trafford activation ‘Seat of Dreams’.

Debuting ahead of United’s clash with old rivals Liverpool, the in-stadium experience offers fans the best seat in the house as part of the brand’s sponsorship of the Premier League giants.

The ‘Seat of Dreams’ gives fans the chance to watch the match from a coveted vantage point near the halfway line and in the company of club figures such as Wes Brown and Park Ji-Sung, with complimentary food and drink also available.

UEFA commissions IMG for Euro 2020 preview films

UEFA has commissioned IMG to produce 12 preview programmes ahead of EURO 2020.

The competition, which will take place across 12 different cities around the continent, will feature 24 teams, each of whom will feature in the content to be created by IMG.

All of the programmes will last 24 minutes and will feature two qualifying countries, including player profiles, fan features, archive stories and host city guides, celebrating each of the teams competing in the 60th anniversary of the competition.

IMG appoint new Director of Content

IMG has appointed former BT Sport Head of Football Stephen Cook as Director of Content.

Cook will head up IMG Productions’ creative strategy and take a role on new business pitches for the company, while working alongside senior production executives on Premier League Productions and the European Tour. He will also support the company’s rights and distribution operations with the aim of driving revenue to all sides of IMG Media.

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