Formula 1 has announced the launch of a new F1 Esports Virtual Grand Prix series in response to cancellations caused by the ongoing coronavirus pandemic.
The single seater motorsport series says it has launched the initiative to enable fans to continue watching races virtually, despite disruption to the race calendar of the 2020 F1 season.
Red Bull pair Max Verstappen and Alex Albon have warmed up for the curtain-raising Australian Grand Prix by taking part in a race to decide which of the pair is the ‘True Blue Aussie’.
The video sees the pair put through their paces by Australian snowboard legend and Red Bull athlete Scotty James as they ride motorised coolers around a track, stopping three times to complete tasks such as eating breakfast without any cereal, barbecuing sausages and hanging up washing.
Both drivers will compete in Albert Park in Melbourne at the first Grand Prix of the season.
Formula 1 and Sportradar have announced they are teaming up to introduce new, live in-race betting markets ahead of the 2020 season.
Exclusively offering official F1 data, Sportradar will deliver a range of pre-race and in-race markets to betting operators, with live data taken directly from the track on race day and made available from each of the Grands Prix in this year’s F1 World Championship.
Ahead of the new Formula 1 season, Robin Fenwick, Founder & CEO, Right Formula, takes a look at motorsport sponsorship and asks if it's currently at a crossroads.
Formula 1 has announced Saudi energy and chemicals company Aramco as a new long-term Global Partner.
The deal sees Aramco become the single seater motorsport series’ sixth Global Partner alongside DHL, Emirates, Heineken, Pirelli and Rolex.
The pair say they will combine their shared expertise to identify opportunities for the advancement of sustainable fuels, enhanced engine efficiencies and emerging mobility technology across the course of their partnership.
Murray Barnett has stepped down as Director of Commercial Partnerships, Formula 1, after three years in the role and will be replaced by former Director of Sponsorship, Heineken, Ben Pincus.
Barnett follows former Managing Director of Commercial Operations Sean Bratches out of the motorsport series, after he stepped down last month.
Pincus, meanwhile, will join Formula 1 on 2nd March 2020, where he will report directly to Chairman and CEO, Chase Carey.
Heineken have enlisted a famous father and son duo with a difference to promote its responsible drinking campaign.
Former Formula 1 World Champion Nico Rosberg and his father Keke - also a World Champion in the same sport - are the new faces of the beer brand’s latest responsible consumption spot as part of its ongoing When You Drive, Never Drink campaign.
Formula 1 has teased season two of its acclaimed documentary Drive To Survive, which will feature the likes of Ferrari and Mercedes, whose teams were absent from the first season.
The official trailer promises unfiltered access and unmissable drama as it goes behind the scenes of the 2019 Formula 1 season, and even the short teaser clip manages to capture some of the adrenaline-fuelled emotion of motorsport.
Formula 1 team Mercedes has announced a major partnership with INEOS ahead of the 2020 season.
The partnership is part of a five-year deal which will see the pair link up beyond the start of the 2021 season, when new rule changes are set to come into force in the sport.
As part of a takeover deal, Aston Martin is to have a place in Formula 1 from 2021, as the Racing Point team is to become the Aston Martin works team.
The British automobile brand has been the subject of a £182 million investment from a consortium led by Canadian businessman and co-owner of the Racing Point team, Lawrence Stroll, which has seen them take a 16.7% stake in Aston Martin. Stroll will also become Aston Martin’s Executive Chairman.
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