BMW inks worldwide Ryder Cup deal

Car giant BMW has further strengthened its investment in golf, upgrading its relationship with the European Tour to become a worldwide partner of The Ryder Cup for the next two encounters between the United States and Europe.

The agreement gives the brand global rights to the events at Whistling Straits, Wisconsin in 2020 and in 2022 at Marco Simone in Italy.

Discovery’s GOLFTV inks Tiger Woods content deal

Discovery has announced a multi-year global content agreement with Tiger Woods, as part of plans for its soon-to-launch GOLFTV OTT platform in partnership with the PGA Tour.

The media giant will collaborate with 14-time Major winner Woods to develop exclusive content for subscribers to the service.

The first material is set to air in January 2019, when GOLFTV will start its roll-out across all global markets excluding the US, China and South Korea.


On the eve of the Turkish Airlines Open 2018, Tommy Fleetwood was crowned ‘King of the Sand’, beating Justin Rose at the first ever Turkish Airlines Beach Golf Championship.

In a tournament played over three holes at the Regnum Carya Resort, home of the Turkish Airlines Open 2018, Fleetwood and Rose went head to head on the beach, skilfully navigating iconic monuments made of sand.

Staysure Tour – Year 1 in review

Travel insurance provider Staysure is approaching the end of its first season as the first-ever title sponsor of golf’s European Senior Tour. The company, which specialises in travel insurance for the over 50s market, signed a ten-year agreement with the property at the end of last year.

Sport Industry Group took the opportunity to chat to Staysure chairman and founder Ryan Howsam about the impact of the milestone partnership.

PGA Tour to offer opendorse to brand partners

The PGA Tour has announced an extension to its agreement with athlete marketing platform opendorse, which will see the service offered to the righstholder’s brand partners for the first time.

The move is designed to make it easier for sponsors to activate their relationships on social media by leveraging the global follower bases of the game’s top players.

It comes as the concept of ‘athlete media’ is continuing to grow in traction, with platforms such as unscriptd and The Player’s Tribune also among the leading players in the space.

Aberdeen Standard Investments - Always moving forward

Creative content studio WING, has delivered a new TVC, “Always Moving Forward,” for Aberdeen Standard Investments to mark the firm's sponsorship of The 2018 Ryder Cup.

The ad features the European and American Ryder Cup captains Thomas Bjørn and Jim Furyk, and follows them over the course of several days through rain, wind and shine as they prepare for the Ryder Cup.

The film aims to showcase the level of planning and dedication the captains put into their preparation for the Ryder Cup.


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