Golf

VisitScotland celebrates summer of women’s sport

VisitScotland and EventScotland have launched a promotional campaign #sportingsisters ahead of a packed summer of women’s sport in the country.

Scotland will host six European and international sporting events over the next three months, beginning with the UEFA Women’s U19 European Championship from 16th-28th July. The Women’s Eurohockey Championship Division II will follow from 4th-10th August, while the inaugural Women’s Tour of Scotland cycling event takes place from 9th-11th August.

The Open to debut new hospitality experiences

Creative agency TwelfthMan has worked with The R&A to launch Origins at The Open, a new hospitality package that will debut during the 2020 edition of the golf tournament at Royal St George’s.

Origins at The Open will explore the history of the competition and celebrate the people who have helped make the major championship a success. The new hospitality packages will officially launch in June.

The experiences will showcase the skills of engravers, caddies, clubmakers, greenkeepers and scorers, and celebrate early champions. 

Mastercard backs women’s football with Arsenal & Lyon deals

Mastercard has stepped up its commitment to women’s football by signing sponsorship deals with Arsenal and Olympique Lyonnais.

It becomes the first major official partner of Arsenal Women Football Club, the recently-crowned Women’s Super League champions. The length of the agreement was not disclosed.

The length of the company's deal with Lyon was also not disclosed. Lyon on Saturday won the UEFA Women’s Champions League for the fourth year in a row and the club has also won the French league title for the past 13 seasons.

European Tour teams up with Enterprise Rent-A-Car

The European Tour has agreed a three-year partnership with Enterprise Rent-A-Car.

In addition to supporting all 46 events in 31 countries throughout the 2019 Race to Dubai competition, Enterprise Rent-A-Car will be an official supplier at European Tour tournaments in the UK, France, Germany, Spain and Ireland.

During the Race to Dubai season, players, staff and fans will have the opportunity to experience Enterprise Rent-A-Car’s customer service, as well as a wide selection of vehicles at more than 1,000 locations across Europe.

Discovery acquires Golf Digest

US media company Discovery has furthered its commitment to golf by acquiring leading media brand Golf Digest from Condé Nast.

The acquisition is set to create a programming engine for Discovery’s GOLFTV OTT platform, which will now house Golf Digest content alongside its existing coverage of the PGA Tour, European Tour and Ladies European Tour.

Discovery will now reach US golf fans through instructional videos, equipment advice, course rankings, travel destinations, online bookings and more.

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