Golf

European Tour to hold mixed gender event

Swedish golfing major winners Henrik Stenson and Annika Sorenstam will host a brand new, innovative mixed gender event, as part of the 2020 European Tour schedule.

The Scandanavian Mixed will take place in June 2020 in Sweden, with 78 male and 78 female golfers competing at the same event for the same $1.5m prize purse.

Stenson will compete in the event over the next three years, while the European Tour says that Sorenstam, who retired from playing in 2008, will play in the event’s pro-am which takes place before the start of the tournament proper.

PGA Tour to pioneer every shot stream at 2020 Players' Championship

The PGA Tour is to stream every shot from every golfer at The Players’ Championship, taking place at TPC Sawgrass in March 2020.

For the first time, the Tour, in partnership with NBC Sports, has committed to covering every shot hit by the entire starting field of 144 golfers over the course of the four-day tournament - over 32,000 shots, according to the Tour.

Each group will have its own stream, while 120 cameras positioned around the Florida course will be needed to capture the action.

European Tour steps up innovation drive

Fresh from the season’s showpiece event - the BMW PGA Championship at Wentworth - and as the Race to Dubai hots up, the European Tour has refreshed its brand image to catch up with the tour’s growing reputation for innovation.

Experimenting with new, and potentially more engaging, formats of the game while simultaneously creating popular social media content has seen the Tour grow its reputation in recent years, and the launch of a new brand identity alongside a tech innovation drive has reinforced that growing image as an organisation embracing progress.

European Tour takes on slow play with GPS

The European Tour is looking to use existing GPS technology to combat the ongoing issue of slow play.

A tracking device will be placed in one bag in each group at the BMW PGA Championship at Wentworth to allow officials to monitor each group’s position on the course. 

Players will also be able to see tracking on screens on each teebox, allowing them to see the relative positions of the groups around them. If a group is out of position, the players will be informed on the screens with a plus mark and a red number.

O2 launches content series with Ugo Monye

O2 has launched a new branded content campaign called Travel Fan in Japan to go alongside the telecoms giant’s new Be Their Armour spot, designed to drum up support for England at the 2019 Rugby World Cup.

The ad will debut during England’s first Rugby World Cup game, but Travel Fan in Japan will see former England and Lions player Ugo Monye team up with Made in Chelsea star Jamie Laing to travel around the country, sampling Japanese culture.

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