Golf

European Tour to become the DP World Tour

The European Tour group and DP World have jointly announced an advancement to their long-term partnership, with DP World becoming the new title sponsor of the group’s main tour from the start of the 2022 season.

The agreement heralds a new era in the history of the European Tour group, which, along with DP World, will celebrate its 50th anniversary in 2022, the first season of the newly named DP World Tour.

EUROPEAN TOUR SIGN BDSWISS PARTNERSHIP

The European Tour today announces that BDSwiss, a group of companies offering financial and investment services, has signed an agreement to become a sponsor of the season-ending DP World Tour Championship as well as the AVIV Dubai Championship. Starting with the 2021 edition of the tournament, this partnership marks the first time BDSwiss has entered the world of golf.

Capgemini and Ryder Cup Announce Six-Year Partnership

The PGA of America and Ryder Cup Europe announced a new six-year partnership with Capgemini that will begin at this year’s Ryder Cup, teeing off on Friday 24th at Whistling Straits.

Capgemini will be a Worldwide Supplier to this year's 43rd Ryder Cup, but will see its status elevated to Worldwide Partner for the 2023 Ryder Cup in Rome, 2025 Ryder Cup in New York, and the 2027 Ryder Cup in Ireland, where its digital transformation capabilities will help to enhance the Ryder Cup for its fans and organisers.

European Tour sponsors pledge support to UK Swing

Three more European Tour sponsors have pledged their support to the Tour’s UK Swing series of events, which began with the Betfred British Masters hosted by Lee Westwood at Close House.

Estrella Damm, the Title Sponsor of the Andalucia Masters - which will be the first event to take place in continental Europe following the UK Swing - joins Porsche and Swing Index in supporting the first six events of the revised 2020 schedule. The trio follow Loch Lomond Whiskey, which was announced as title partner for the Swing in June.

R&A pits all-time greats together with The Open For The Ages

The R&A, in association with its partner HSBC, will air a ‘reimagined’ Open Championship featuring some of the best footage from 50 years of the event.

Half a century of archive footage has been pieced together with modern graphics and new commentary to create The Open for the Ages, contested by the likes of Jack Nicklaus, Tiger Woods, Seve Ballesteros, and Rory McIlroy at the iconic Old Course in St Andrews.

2020 Ryder Cup postponed until 2021

The 2020 Ryder Cup will be postponed due to the coronavirus pandemic, and played at the same venue in 2021 - a move which will see the event played in odd-numbered years from now on.

The PGA of America, Ryder Cup Europe and the PGA TOUR jointly announced that both the Ryder Cup and Presidents Cup have been rescheduled, with the now-2021 edition scheduled for 21th -26th September 22-27 2021, at Whistling Straits in Wisconsin.

The Presidents Cup - a similar competition held between the USA and the Rest of the World - will now be moved to September 2022 to avoid a clash.

European Tour announces first Official Sponsor of UK Swing

The European Tour has agreed a new partnership with Scotch whisky distiller Loch Lomond Whiskies, which will become the first Official Partner of the Tour’s UK Swing.

The partnership will see Loch Lomond’s single malt whiskies become “The Spirit of the Tour” throughout the duration of the UK Swing, which was set up to facilitate golf’s return from the coronavirus lockdown. The phrase builds on an existing partnership between Loch Lomond Whiskies and The R&A, where the distiller’s drinks have been “The Spirit of The Open” since 2018.

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