Golf

PGA TOUR ANNOUNCES BET365 DEAL

The PGA Tour and bet365 have announced a three-year content and marketing agreement that sees the British online gambling company the official betting operator of the PGA Tour.

The deal, which runs until 2024, makes bet365 the Tour’s first official betting operator outside of North America with territories including the United Kingdom, Ireland and Australia in addition to Canada.

SKY SPORTS EXTENDS PGA TOUR RIGHTS DEAL

Sky Sports has announced it will continue to broadcast live PGA Tour events after securing sublicensing agreement with Warner Bros. Discovery to remain the rightsholder in the UK and Ireland.

As part of the deal with Warner Bros. Discovery, Sky Sports will continue to show a minimum of 36 golf events per year. The deal covers all PGA Tour FedExCup events including the FedEXCup Playoffs, the Tour Championship and Presidents Cup. 

MCILROY EXTENDS TAYLORMADE PARTNERSHIP

20-time PGA tour winner and four-time major champion Rory McIlroy has signed a multi-year contract extension with TaylorMade.

McIlroy signed his initial deal with TaylorMade in 2017 and has since won seven PGA TOUR titles, a FedEx Cup and secured a Ryder Cup victory.

Under terms of the new agreement, the Northern Irishman will continue to play with TaylorMade equipment and golf balls. The financial details of the deal were not disclosed.

SKY SPORTS EXTENDS MASTERS BROADCAST DEAL

Sky Sports will remain the exclusive UK broadcaster of The Masters after agreeing a multi-year extension of its agreement with Augusta National Golf Club.

The news was announced during live coverage of the opening round of the 86th Masters and will provide Sky Sports with exclusive rights to all four rounds each year from the iconic Georgia venue.

The broadcast agreement covers the UK and, from this year, will also include Ireland.

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