Horse Racing

Sky Sports to bring French racing to UK&I

Sky Sports Racing, the media giant’s new dedicated racing channel, has agreed a deal to become the exclusive pay TV broadcast home of French racing in the UK and Ireland for the next three years.

As part of the agreement with French rightsholder PMU, Sky’s At The Races will also become the official online video streaming provider of French racing in the UK & Ireland.

The move comes as PMU is set to launch a full daily service of over 10,000 live French thoroughbred and trotting races to the UK and Irish online betting markets. 

TSC in British Eventing Win

British Eventing has announced its appointment of The Sports Consultancy (TSC) as a rights marketing agent to support in the sale of sponsorship rights for the governing body of eventing in the UK.

TSC’s rights marketing team, led by Marc Hope, will work to market eventing properties in a market that British Eventing describes as “the largest in the world for international events and world-ranked riders.”

Earnie wins QIPCO racing brief

Sports marketing agency Earnie has been appointed by the British Champions Series with a brief to overhaul the positioning of QIPCO British Champions Day, the UK’s richest day of racing.

The London agency, which now forms part of the Threepipe group, is behind the event’s new, ‘The Ultimate Race Day’ positioning, which seeks to highlight the quality of horses, entertainment and prestige of Ascot, as well as QIPCO British Champions Day’s place in the racing calendar.

GB Racing launches Jockey Fit

Great British Racing (GBR)  is the latest sport organisation to launch its own fitness product in a campaign aiming to highlight the elite fitness levels of jockeys.

GBR has partnered with professional jockey Tom Marquand to front the new Jockey Fit high intensity workout programme.  

The workout has been built to be time effective and allow people to conduct it in their own home without the need for gym equipment. 

Dubai makes major Newmarket investment

The Emirate of Dubai has extended its partnership with Newmarket Racecourses for a further five years, adding the Dubai Cesarewitch to its racing rights portfolio.

The new agreement will see the prize fund for the race doubled to £500,000, making it the joint most valuable flat handicap in Europe.

The investment is in line with a British Racing-backed strategy to enhance the country’s entire long-distance flat racing programme in order to help to protect the ‘staying’ type of thouroughbred racehorse for the future.

Embracing Change At The Races

Matt Imi, CEO of At The Races talks to the Sport Industry Group about a new era for At the Races, following its acquisition of rights to Royal Ascot and the Kentucky Derby and the introduction of new betting legislation.

Tell us about the Ascot deal and what it means for ATR moving forward?

Magners saddles up with Cheltenham

Magners Irish Cider has been unveiled as the exclusive sponsor of the Cheltenham Gold Cup and Presenting Partner of The Festival, staged annually in March at Cheltenham Racecourse. 

A new four-year agreement with Jockey Club Racecourses will see the first ‘Magners Cheltenham Gold Cup’ run on Friday 15th March 2019.

The agreement, which will run until 2022, will also see Magners Irish Cider become the Presenting Partner across all four days of the landmark national hunt festival, which will be known as ‘The Festival, presented by Magners’.

Sky Sports Racing bags Ascot rights

Ascot Racecourse has agreed a deal that will see all 25 of its annual fixtures broadcast on the new Sky Sports Racing channel from 2019.

As part of the arrangement, Sky’s At The Races will also manage UK streaming for remote UK betting outlets.

The agreement, which will run until at least 2021, adds to Sky Sports Racing’s growing international rights portfolio.


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