Horse Racing

Channel 4 wins new racing deal

Channel 4 has extended its contract for horse racing coverage until 2009 after finalising a new deal with the sport’s governing bodies.

The broadcaster’s new three-year deal with media rights owners Racing UK and the RHT begins from the start of next year. The contract is an all encompassing media rights deal with the Tote as official broadcast sponsors and financial contributions from the Levy Board.

The Tote has signed up as broadcast sponsor for all three years of the new rights contract although the bookmaker has the ability to review the association annually.

Jump racing on the up

The Racecourse Holdings Trust (RHT), a subsidiary of The Jockey Club, has published a commercial review of jump racing ahead of the new season.

The report’s aim is to disprove the commonly-held view that jump racing is the poor cousin of its flat counterpart by highlighting the growth in this area of horse racing.

In assessing the 2005/06 season, the report underlines the rise in income from jump racing across all revenue streams from attendances and sponsorship to TV coverage and betting.

Grand National launches #FabulousFriday

Aintree Racecourse has launched a new hashtag campaign to build up towards Ladies Day next year, with seven months to go until the Crabbie’s Grand National 2015.

#FabulousFriday has been designed to support the day by pushing out new and engaging content through @AintreeRaces every Friday, up until Ladies Day itself, on Friday 9th April.

Content will include ambassador, staff and journalist blogs; Ladies Day announcements; various competitions; fashion tips and polls; imagery from previous Ladies Days; as well as chances to give opinions and much more.

The Industry Column - Cheltenham & Guinness

As the first race gets underway, Peter McNeile, Director of Sponsorship for Cheltenham Racecourse, discusses the association that Guinness has with the Cheltenham Festival. 

This week, the Guinness Village returns as Cheltenham’s perennial party location for the duration of the Cheltenham Festival. But what does this venue – and Guinness’ other activities at The Festival - tell us about the brand’s marketing strategy?

Dubai Duty Free extends Ascot deal

Ascot Racecourse has expanded its sponsorship deal with Dubai Duty Free, in a new three-year partnership that sees the operator continue as the title sponsor of the annual Shergar Cup card at the Berkshire course, with exclusive naming rights to all six races. 

As a result, prize money for the races will rise from £30,000 to £40,000 each.

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