Channel 4 has extended its contract for horse racing coverage until 2009 after
finalising a new deal with the sport’s governing bodies.
The broadcaster’s new three-year deal with media rights owners Racing UK and
the RHT begins from the start of next year. The contract is an all encompassing
media rights deal with the Tote as official broadcast sponsors and financial
contributions from the Levy Board.
The Tote has signed up as broadcast sponsor for all three years of the new
rights contract although the bookmaker has the ability to review the association
The Racecourse Holdings Trust (RHT), a subsidiary of The Jockey Club, has published a commercial review of jump racing ahead of the new season.
The report’s aim is to disprove the commonly-held view that jump racing is the poor cousin of its flat counterpart by highlighting the growth in this area of horse racing.
In assessing the 2005/06 season, the report underlines the rise in income from jump racing across all revenue streams from attendances and sponsorship to TV coverage and betting.
Peter McNeile, Director of Sponsorship for Cheltenham Racecourse, discusses the impact of cancelling sporting events due to adverse weather…
Event cancellation - a nightmare scenario?
This winter’s extreme weather has forced the cancellation of several sports events, including racing, but then summer sports like tennis and cricket are not immune from such acts of God either!
Aintree Racecourse has launched a new hashtag campaign to build up towards Ladies Day next year, with seven months to go until the Crabbie’s Grand National 2015.
#FabulousFriday has been designed to support the day by pushing out new and engaging content through @AintreeRaces every Friday, up until Ladies Day itself, on Friday 9th April.
Content will include ambassador, staff and journalist blogs; Ladies Day announcements; various competitions; fashion tips and polls; imagery from previous Ladies Days; as well as chances to give opinions and much more.
As the first race gets underway, Peter McNeile, Director of Sponsorship for Cheltenham Racecourse, discusses the association that Guinness has with the Cheltenham Festival.
This week, the Guinness Village returns as Cheltenham’s perennial party location for the duration of the Cheltenham Festival. But what does this venue – and Guinness’ other activities at The Festival - tell us about the brand’s marketing strategy?
Ascot Racecourse has expanded its sponsorship deal with Dubai Duty Free, in a new three-year partnership that sees the operator continue as the title sponsor of the annual Shergar Cup card at the Berkshire course, with exclusive naming rights to all six races.
As a result, prize money for the races will rise from £30,000 to £40,000 each.
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