Mass Participation

Ukactive announces raft of senior hires

Not-for-profit organisation ukactive has announced the expansion of its management team, adding three new recruits to senior positions.

Former Learning and Development Lead at Nuffield Health, Chris Foster will become ukactive’s Head of Learning and Development while the organisation has also appointed Gemma Williams and Emma Thomas as Client Services Managers. The news follows the appointment of David Gerrish as Head of Digital Transformation in September.

Spartan Race UK and Ireland names new Managing Director

Spartan Race has appointed Matthew Brooke as its new Managing Director, UK and Ireland.

Brooke is a former Head of Commercial for CSM Sport and Entertainment’s active division, and officially joined the obstacle course race (OCR) brand in late November.

He takes over from outgoing UK&I MD Sam Lansdale, and will be in place ahead of the 2020 race schedule, which sees the brand return to Twickenham Stadium for the region’s second Corporate Challenge and Stadion events in December. 

Twickenham sell-out shows Spartan Race more relevant than ever

Spartan Race was set up in 2007, but it feels very much of the moment. Over the last 12 years, fitness has become a goal pursued by an ever-growing number of people regardless of gender, ethnicity or background.

It has spawned an industry thought to be worth nearly $100m in 2019 and countless Instagram influencers. It has also created communities of participants as well as a drive from big companies to ensure they have an active workforce.

Made By Sport name former BOA director as new CEO

Made By Sport, the four-year campaign to champion the power of sport to transform the lives of young people in the UK, has announced Sophie Mason as its new CEO, taking up the role on 1st December 2019.

A former Director of Fundraising for the BOA, Mason oversaw the creation of a new £25m revenue stream for the organisation as it hosted the London 2012 Olympic Games, and after that ran her own consultancy working with a range of clients including Land Rover, the IPC and Commonwealth Games England on fundraising and communications. 

Sport England reveals one million more people are active

Sport England has released the figures of its latest Active Lives survey, revealing that one million more people are active now than in 2015.

The survey, conducted by IPSOS Mori, is taken from 180,000 respondents aged 16 or over in the 12 months from May 2018 to May 2019. The organisation says that the results show over a million people are more active than when it first carried out the yearly survey in four years ago.

Virgin Sport eliminates plastic from races

Virgin Sport says it has successfully removed all single-use plastic from its three UK races across London and Oxford.

The organisation says that the Hackney Half, ASICS London 10k and Oxford Half races have all eliminated single-use plastic bottles - up to 500,000 across all three events - and replaced 25,000 plastic kit bags with cotton tote bags.

The initiative forms part of Virgin Sport’s pledge to create eco-friendly mass-participation events, while the brand also claims to be the first sport events company in the UK to implement 100% recyclable cups.


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