Audible has been announced as an official partner of the Virgin Money London Marathon as part of a three-year agreement.
The sponsorship will begin to coincide with the announcement of the ballot results for the 2018 race and marks the start of a promotional campaign to drive participants to a dedicated landing page on the Audible website to download marathon content.
Audible will promote a trial of their extensive catalogue within the running community through a variety of experiential and content-led campaigns across the next seven months in the lead up to race day.
The Superhero Tri - a sports series dedicated to the UK’s 12.9 million people with disabilities and long-term injuries - has launched its second annual event, npower Winter Wonderwheels, taking place in December.
Following its debut event in August, where more than 20 celebrity team captains took part, celebrities are again inviting people from across the nation to enter a competition to win a place on their team.
Lucozade Sport has entered the water market for the first time, launching its latest sports product, FitWater, at a launch event hosted by brand ambassadors Anthony Joshua and Australian fitness influencer Emily Skye.
The launch of FitWater follows the 2016 launch of the brand’s Made to Move campaign that aims to get one million people moving more by 2020.
FitWater is purified spring water charged with electrolytes - including; magnesium, calcium, sodium and chloride with zero sugars - designed to replace what is lost when we sweat through exercise.
Double Olympic gold medallist James Cracknell has announced his latest project: The Weston-Super-Half.
To be held on Sunday 18th March 2018, the inaugural Weston-Super-Half event will see runners cross the finish line a quarter of a mile out to sea, at the end of The Grand Pier.
Samsung has announced an official partnership with Tough Mudder to deliver exclusive content and training tips across Samsung devices and at Tough Mudder’s UK events.
The partnership will kick off at the Tough Mudder Yorkshire event and run through to the end of the Tough Mudder 2018 event season.
Square Mile Sport, the owner and operator of the Bloomberg Square Mile Relay, has announced London Executive Offices (LEO), a provider of serviced office space, virtual offices and meeting rooms, as the official office partner of the Bloomberg Square Mile Relay in London, taking place on 21st September.
Sport England is taking the award-winning This Girl Can campaign internationally, after agreeing a new partnership with health promotion foundation, VicHealth, to promote getting active among women of all shapes and sizes and all levels of ability in Australia.
The initial three-year partnership will see VicHealth adopt This Girl Can’s formula of showing real women and girls playing sport and getting active, to help others in the state manage the fear of judgement that holds many back.
David Griffiths, senior associate in Miller Insurance Services LLP's London-based Sports and Entertainment team - category partner to the Participation Event of the Year Award at the BT Sport Industry Awards 2017 - discusses risks that need to be considered by the organisers of participation events...
Mongoose, the integrated sports & entertainment marketing agency, has added Spartan Race to its client portfolio.
Mongoose will be the UK PR agency to Spartan Race and will support the rest of the race season with a number of key activations and press office activity.
Founded in 2010, Spartan Race has grown to more than one million racers participating in Spartan Races in over 25 countries.
Sport and entertainment agency Synergy is offering three governing bodies the chance to receive £25,000 worth of creative time to promote the women’s game.
Synergy stated it "wants equal opportunities for women and girls in sport and one way of doing this is through raising visibility and engagement". To help do this, Synergy has vowed to devote resources to showcasing women’s sport across brands and governing bodies throughout the year.
They’re offering three governing bodies the chance to win the prize - £25,000 of creative time with Synergy’s team in London.
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