Mass Participation

Sport England reveals one million more people are active

Sport England has released the figures of its latest Active Lives survey, revealing that one million more people are active now than in 2015.

The survey, conducted by IPSOS Mori, is taken from 180,000 respondents aged 16 or over in the 12 months from May 2018 to May 2019. The organisation says that the results show over a million people are more active than when it first carried out the yearly survey in four years ago.

Virgin Sport eliminates plastic from races

Virgin Sport says it has successfully removed all single-use plastic from its three UK races across London and Oxford.

The organisation says that the Hackney Half, ASICS London 10k and Oxford Half races have all eliminated single-use plastic bottles - up to 500,000 across all three events - and replaced 25,000 plastic kit bags with cotton tote bags.

The initiative forms part of Virgin Sport’s pledge to create eco-friendly mass-participation events, while the brand also claims to be the first sport events company in the UK to implement 100% recyclable cups.

James Cracknell's SW Run series taken over by WMP

James Cracknell’s South West series, formerly organised by RunJoy, has been taken over by creative agency WMP Sports.

The series includes events in Exeter and Cheltenham as well as the Weston-super-Mare half marathon, which was launched last year.

Prior to the takeover by WMP, the events were run by Cracknell and Charlie Beauchamp, MD and Founder of RunJoy, who organised the series of mass participation running events in the region.

77% of parents more active than their children, says Decathlon survey

A survey carried out by Decathlon has shown that children are the least active members of the family, as part of the Decathlon Activity Index 2019 study.

When comparing exercise levels - and even when including weekly PE lessons in schools - 77% of the parents surveyed said they exercise more than their children do, while 64% said they believe they are fitter than their children.

Decathlon also says that the findings are even more stark when looking only at parents of adult children, with 93% of those parents saying they feel they are fitter than their children are.

Spartan Race announces four new partners

Spartan Race has announced four new sponsors for the remainder of the 2019 UK and Ireland season.

The obstacle race and endurance brand has three races left in the UK this year, in Scotland, Windsor and Twickenham Stadium, and will see SOS Hydration, craft beer brand Innis & Gunn, Branched-Chain Amino Acid (BCAA) drinks supplier NOCCO and smoothie brand Happy Monkey Drinks added to its sponsorship roster.

Marvel backs Superhero Series

Marvel has been unveiled as the headline sponsor of the Superhero Tri, which forms part of the Superhero Series, a mass-participation sports series for people with disabilities.

This year’s edition of the family-friendly event will be held on 17th August at Dorney Lake, the rowing and canoe sprint venue during the London 2012 Olympic and Paralympic Games. Participants will be able to compete in a solo or team challenge.

We All Run United - ASICS London 10K

ASICS have released a video which explores the real life stories of why people run. From battling depression, PTSD and running to survive, to beating a PB or just meeting new people – the reasons why people run all differ – but the one constant is the positive change it brings to their lives. 

The video has been released ahead of the ASICS London 10K and tells the stories of 17 runners and their personal reasons for running, highlighting the differences we all have as runners but also the unifying impact of running.


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