Mass Participation


Sport and entertainment agency Synergy is offering three governing bodies the chance to receive £25,000 worth of creative time to promote the women’s game.

Synergy stated it "wants equal opportunities for women and girls in sport and one way of doing this is through raising visibility and engagement". To help do this, Synergy has vowed to devote resources to showcasing women’s sport across brands and governing bodies throughout the year.

They’re offering three governing bodies the chance to win the prize - £25,000 of creative time with Synergy’s team in London.


The Royal Parks Foundation Half Marathon has announced Royal Bank of Canada (RBC) as the presenting partner for this year’s race on Sunday, 8th October.

The new partnership, developed with agency Limelight Sports, means the race will now be called “The Royal Parks Foundation Half Marathon presented by Royal Bank of Canada.”

RBC joins Jarlsberg and Heart Radio, who have already been announced as joining the roster of sponsors for the 10th year of the race.

WIGGLE & STRAVA SET TO INCENTIVISE RUNNERS has partnered with Strava, the social network for athletes, to get runners of all levels to run their best mile in June.

As part of the collaboration there are over 100 pairs of running shoes, provided by Wiggle, up for grabs. Any runner who uploads a run at least one mile in distance and tags #MyMile in their activity title on Strava has the chance to win running shoes from Wiggle for themselves and up to ten of their Strava followers. has also recruited the help of current European One Mile Record holder, Steve Cram to provide his top running tips. 


IMG, the organiser of The Color Run, has announced that Starbucks, P20 Riemann and Supermalt will join the list of sponsors for the 2017 UK event series.

The event, now in its fifth year, has continued to grow and has now reached people in over 50 countries across the globe. The premise of the event is simple, participants can walk, run or dance around the course whilst being covered head-to-toe in coloured powder. This year’s participants will experience the ‘Dream Theme’, which includes an all new ‘Cloud Foam Zone’ and a variety of new colour zones along the route. 

Great Run Company Partners With Strava

The Great Run Company and Strava, a social network for runners, have announced a partnership to bring together participants preparing for some of their events around the country.

Under the agreement, Great Run will work with Strava to create official Great Run event ‘clubs’, with these online communities will be open to anyone using Strava.

The clubs will provide a digital platform to track and monitor training, as well as runner experiences like segment challenges and support for events, including the Simplyhealth Great North Run.   

IRONMAN Acquires Competitor Group

IRONMAN has announced the acquisition of the Competitor Group Holdings (CGI), owner of Rock ‘n’ Roll Marathon, extending IRONMAN’s portfolio.

Since the first Rock ‘n’ Roll Marathon in 1998, CGI has expanded to host events across 22 major markets in the US and eight international races from the UK to China with more than 30 world-class events including the Rock 'n' Roll Marathon Series

Lucozade Sport launches fitness app

Lucozade Sport has developed a new health app to reward people for moving more as part of its Made to Move campaign, which aims to get one million people moving by 2020.

Launched this month, The Made to Move App will offer hundreds of daily prizes and weekly prizes to incentivise subscribers to move. 

The app works on a step-based system and for every 5,000 steps taken, users are automatically entered into a daily draw to win fitness-inspired prizes such as Fitbits and places in Tough Mudder events.


The Royal Parks Foundation Half Marathon has announced TruBe as one of its event partners at this year’s race on 8th October.

TruBe, which launched in 2015, is a personal training app which allows users to request personal trainers directly to their home, place of work or local park.

The new partnership will enable TruBe to showcase their trainers through specific training plans available to all runners. TruBe will also be running the half marathon training workshops held in July and September and hosting the complimentary assisted cool down area on race day.


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