Mass Participation

CSM Active launches 10 mile running event

CSM Active, the active lifestyle division of CSM Sport and Entertainment, has launched the London 10 Mile, a new running event in Richmond Park.

Entries are now open for the family friendly running event which takes place on 4th June 2017 with up to 10,000 expected to take part.

Richmond Park will be closed off to all forms of road traffic for one day this summer, providing runners with an opportunity to take on the closed roads of one of London’s Royal Parks.

Suunto joins the Great London Swim

Open water swim series Great Swim has announced that Suunto, a sports watch company, will become the official timing partner for the 2017 season.

The new partnership will also see Suunto become the title sponsor of the London event, held at the Royal Victoria Dock. The Suunto Great London Swim will take place on the 1st July 2017.

Held in lakes, lochs and urban docks around the UK, the Great Swim Series offers  a variety of distances for open water swimming enthusiasts of all ages and abilities - from a beginners half mile to a 10k marathon swim.

Simplyhealth becomes Great Run title sponsor

The Great Run Company has announced that Simplyhealth is to become the new title sponsor of the Great Run – which includes the world’s largest half marathon, the Great North Run.

The agreement will cover events in city locations including Manchester, London, Bristol, Birmingham, Portsmouth, Edinburgh and Newcastle; involving runners of all abilities in distances that range from 5km to the half marathon. The deal also includes the Junior and Mini Great Run events.

Let's Move for A Better World 2017 launched

Technogym, supplier of fitness and wellness technologies and solutions, has announced its 2017 ‘Let’s Move for a Better World’ campaign.  

From the 13th - 31st March 2017, gym members in fitness clubs all over the world will join forces to donate their movement and promote wellness and healthy lifestyles in their local community and beyond. The more active club members are, the bigger the donation will be to their local communities.

England Athletics appoints Promote PR

England Athletics has appointed Promote PR, as the governing body looks to increase participation in running.

England Athletics has tasked the agency with increasing public awareness and encouraging thousands more people to enjoy the benefits of a regular run in 2017.

Promote PR’s current roster of clients includes; Boudavida, British Rowing, The ECB, Elevate, England Hockey, England Netball, Jumptastic, Life Fitness, Meridian Foods, RDHS, Running4Women, SIBEC, Sweatshop Events, Reading Half Marathon, TeamUp, The Gym Group, TRX, Wattbike and Windsor Half Marathon.

HUMAN RACE APPOINTS SPEED & EARNIE

Mass participation event company, Human Race has appointed Speed Communications and Earnie to help drive awareness and participation for the 2017 Cancer Research UK London Winter Run, which takes place on Sunday 5th February 2017.

Following a pitch, which saw Speed Communications and Earnie join forces for the event, the agencies are tasked with growing the 10km run, which saw over 15,000 runners hit the closed streets of London last January.

Tour de France organisers acquire Human Race

Amaury Sport Organisation (A.S.O), owner of Le Tour de France, and organiser of runs and sportives in Europe, such as the Paris Marathon and L’Etape du Tour, has completed the purchase of Human Race Events.

For the last 26 years, South West London based Human Race has been organising mass participation events, such as the London Winter Run, Windsor Triathlon and Dragon Ride L’Etape Wales.

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