Social Chain and Lumaland merge to become public company

Social Chain has merged with German retailer Lumaland in a deal which sees the UK agency become a public company named THE SOCIAL CHAIN AG and listed on the Dusseldorf Stock Exchange.

The merger means the group now has access to 1.8 billion people per month through the combined reach of its social media channels, with the new company valued at €186 million. Lumaland, a retailer specialising in mattresses and beanbags, saw revenues of €90 million last year, while the THE SOCIAL CHAIN AG says it can now combine its social media reach with social commerce expertise.

British Gymnastics unveils £7.5m investment ahead of 2020

Three national governing bodies came together to discuss medal hopes and the health of their respective sports ahead of the Olympic Games Tokyo 2020 .

British Swimming’s National Performance Director, Chris Spice, UK Athletics Chair Chris Clark sat alongside British Gymnastics CEO Jane Allen, who unveiled an upcoming UK-wide investment of £7.5m into gymnastics facilities around the country.

Sport world marks World Mental Health Day

Across the country, sport organisations are marking World Mental Health Day with a range of activations, social media campaigns and initiatives, all aimed at engaging fans with the landmark day. 

The EFL, through its ongoing partnership with mental health charity Mind, has unveiled a series of murals  - curated by eight of the league’s clubs - as part of a wider World Mental Health Day campaign.


Paddy Power, Betfair and Sky Bet owners to merge

Flutter Entertainment, which owns Paddy Power and Betfair, is set to buy The Stars Group, which owns Sky Bet, in a deal which will create the world’s biggest online betting firm.

The all-share, £10bn deal will create a firm that would have seen a combined revenue of £3.8bn last year. Under the agreement, Flutter Entertainment shareholders will own almost 55%, with The Stars Group shareholders owning the remaining 45%.

Merging Revolutions: Co-founders Q&A

It’s been just over a year since the UK-based sports marketing agency Revolution Sports and the US based rEvolution merged to form one transatlantic organisation.

The two shared the same name, but also many of the same objectives. Both were looking to each other’s territories as spaces for potential growth and now, the two teams on opposite sides of the ocean work as one. Collaboration breeds growth and the UK agency is now on the cusp of moving into a new and larger space on London’s Southbank.

Beyond Sport announces Global Awards winners

Sport for social change organisation Beyond Sport has announced the winners of its annual Beyond Sport Global Awards at an event in New York.

The winners include some of the world’s most innovative organisations, who are being supported in their missions to achieve UN’s global Sustainable Development Goals (SDGs). The Beyond Sport Foundation, with support from its partners, will facilitate more than $600,000 in funding and strategic business support to help them further their work and continue to impact communities.

23 Capital appoints new Global CMO

23 Capital has appointed Darrell McLennan Fordyce as its new Global CMO.

McLennan Fordyce will join the London office of the capital and solutions provider, which focuses exclusively on the sports, music and entertainment sectors, while his remit will be to build the 23 Capital brand across the world and working with the company’s origination and strategy teams.

Tennis fans most comfortable talking about diversity issues

YouGov Sport has revealed new statistics on fans’ attitudes to gender equality across various different sports.

Ahead of the Aberdeen Standards Investment 5th Annual Diversity Summit, which will be held alongside the 2019 Solheim Cup Gleneagles, YouGov Sport asked fans of athletics, football, golf, cricket, motorsport, tennis, rugby league and rugby union for their thoughts on gender equality within their sport.


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