The British Olympic Association (BOA)’s Leah Davis is to join Laureus in January as Director of Marketing & Communications, with a brief to increase global awareness and engagement with the organisation.
Davis joins Laureus after more than six years at the BOA, where, as Head of Marketing, she was responsible for the overall Team GB Marketing strategy, with a focus on brand growth, CRM, digital and social media.
In particular, Davis oversaw brand strategy for the Team GB brand, achieving 98% brand awareness in the UK around London 2012.
Eleven Sports has briefed media that it is in discussions to secure the future of its UK OTT service, following the collapse of its UFC rights deal.
The global provider entered the UK this summer, hoping to replicate the success of its “platform agnostic” model in other territories.
Its strategy is based on securing additional carriage agreements with major broadcasters to supplement its own subscription-based streaming platform.
Youth media football brand COPA90 has linked up with US tourism agency Visit The USA to create an ‘on the road’ travel movie for the British market. It showcases the renowned hospitality of the Amercian South.
The video follows the adventures of three football-mad young men Michael Timbs, Eli Mengem (both COPA90 presenters) and Josh Denzel of 'Love Island' fame, as they avoid the more obvious US cities, and instead embark on ‘the ultimate American road trip’ across Georgia and South Carolina.
Cashless payment experience platform tappit has appointed Jason Dean as its new chief technology officer.
Dean joins tappit having departed his role as CTO at Sensewhere Ltd and will lead R&D, product development and engineering, helping to streamline tappit’s existing cashless payments technology to enhance fan experience.
The senior recruitment caps off a busy year at tappit, which provides cashless experiences at sports, festivals and entertainment events.
Digital marketing consultancy Seven League has unveiled its annual trends report, revealing seven shifts set to shape the sport industry in 2019.
Publication of the Seven Digital Trends in Sport report comes at the end of what the London-based agency describes as a “momentous year of change.”
It particularly highlights the emergence of athlete-to-fan media platforms and the implications of sports stars increasingly going “direct-to-consumer” with their content.
The London Marathon Charitable Trust (LMCT) has revealed its first Strategic Partnership Grants, which will see six projects benefit from £2.6 million in funding - the organisation’s biggest national funding programme in its history.
Since it was founded in 1981, the LMCT has awarded grants totalling more than £76 million to over 1,330 organisations within London and Surrey.
beIN MEDIA GROUP has appointed Martin Aurenche as its new vice president of sports content, responsible for the group’s media rights acquisitions and distribution around the world.
The move comes just weeks after Yousef Al-Obaidly was appointed as CEO of the group, which holds the single largest portfolio of sports rights of any global broadcaster in the world.
Tim Hollingsworth has kicked off his tenure as the new Sport England chief executive by launching the findings of a landmark study into childhood inactivity.
The Active Lives Children and Young People survey found that one in three children in England does fewer than 30 minutes of physical activity a day, which equates to half the amount recommended by official government guidelines.
Four in ten 18–34 year olds say they feel they are missing out if they don’t watch live events as they happen, according to new research from Mindshare.
Top among five key trends identified in the annual Mindshare Trends Report is a growing emphasis on “live” moments, driven by a proliferation of technology that enables real-time sharing of experiences.
The media agency claims that the findings, which apply particularly to the sport sector, reflect “a growing need for human interaction in a digital world.”
Athlete content platform The Players’ Tribune (TPT) has announced the acquisition of rival Unscriptd in a move that the US-based pioneer of so-called athlete-to-fan media describes as a further step towards its goal of building the world's largest community of athletes.
The move represents a significant global expansion for TPT, adding more than 2,500 athletes from Unscriptd’s strongholds in Europe, Asia and Australia and in sports including football, Australian rules football, Formula 1, surfing, tennis, cricket, track and field and rugby.
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