The UFC mixed martial arts organisation has launched a clinical research programme with Aurora Cannabis that will examine the use of hemp-derived CBD as an effective treatment for its athletes.
The studies will seek to advance the science on CBD use and athlete health and wellness, as well as drive product development under new US sports performance brand ROAR Sports.
Aurora Chief Executive Terry Booth said the company would work with UFC to launch the first "hemp-derived CBD products that are backed by scientific research".
Following “Dream Crazy” and “Dream Crazier” ads, Nike has launched another inspirational campaign ‘Sport Changes Everything’, with a three-part video campaign which details real-life stories of the power of physical activity.
US data company Stats and digital sports media and content provider Perform have completed regulatory and closing requirements to merge and will operate under the new name of Stats Perform.
Stats Perform will provide data, sports research, news and video content, and AI-powered solutions to sports media and broadcasters, technology companies, global brands, sportsbooks, teams and leagues, and fantasy providers.
Perform operates the Opta, RunningBall and Watch&Bet data services and had been spun off by parent company DAZN Group.
M&C Saatchi Sport & Entertainment has announced plans to explore opportunities in Asia, with Global CEO Steve Martin set to relocate to Sydney later this year.
Martin, pictured left with Sydney MD Jamie Gilbert-Smith, will move to the Australian city in September and will be tasked with expanding M&C Saatchi S&E’s global presence and supporting the local office in Australia.
Sport Industry NextGen, the leading professional development programme for the rising stars working in sport business, has opened applications for the 2020 intake.
Sport Industry NextGen is aimed at industry professionals aged 30 and under and is designed to better equip the best emerging talent for leadership roles. 2020 will be the fifth year of the programme which is established as the leading development programme within the sport sector.
In this feature interview, Sport Industry Group spoke to key figures at the Institute of Sports Humanities (ISH): Ed Smith, Director and Co-Founder (as well as National Selector for England Cricket); Professor Tony Collins, Senior Research Fellow and Module Leader; and Dr J Simon Rofe, Senior Research Fellow and Assistant Programme Director.
Two Circles Content Lead Harry Hawkins explains how sport is set to capitalise on the rising global demand for leisure - and more so than any other single leisure pursuit.
Recorded at Two Circles Annual Client Conference in London, the video below entitled ‘Our Sporting Planet’, discusses how increasing engagement with sport will accelerate commercial growth for the global sports industry.
London Sport has named Jillian Moore as its new Chair.
Moore (pictured) has been appointed by Mayor of London Sadiq Khan and will chair the non-profit agency alongside her role at Atos where she is Global Head of the company’s digital transformation practice.
Moore has experience of designing and delivering digital transformation projects for commercial and non-profit organisations. Her appointment follows an extensive recruitment process that has also seen Tanya Joseph and Mark Jopling appointed trustees of London Sport.
Andrew Georgiou has been appointed to the newly-created role of President of Eurosport and Global Sports Rights & Sports Marketing Solutions.
The announcement was made by Discovery, which owns the broadcaster. Georgiou (pictured) joins Discovery from Lagardère Sports and Entertainment, where he had served as Chief Executive and Chief Operating Officer since 2014.
Special Olympics, the sports organisation for athletes with intellectual disabilities, has entered into a partnership with data, insights and consulting company Kantar.
Kantar will partner with Special Olympics on their Global Youth Leadership work, which will bring together Youth Leaders with and without intellectual disabilities at nearly 200 global, regional, national and local summits over the next four years. In addition they will run a number of fundraising campaigns to empower athletes and find opportunities for employees to volunteer and participate.
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