Miscellaneous

Asics partners with I:CO to halve emissions

Sportswear manufacturer Asics has launched a partnership with I:Collect (I:CO), which will see the Japanese brand recycle and reuse its products at eight marathons in 2019.

Asics, which this year celebrates its 70th anniversary, has committed to reduce product related greenhouse gas emissions by 55% globally by 2030.

The Europe-wide scheme will be introduced at the Barcelona Marathon on 10th March 2019, with Asics planning to implement product recycling programmes at seven further events across Europe.

Listening for love

Ear to the Ground is marking Valentine’s Day 2019 in characteristic style – with the publication of ‘Don’t get dumped,’ the latest piece of thought leadership from its Fan Intelligence series.

The report, which focusses on opportunities to engage with international fans around the Rugby World Cup (get it?) draws on data from Ear to the Ground’s proprietary Fan Intelligence platform – a network of 6,000 influencers that sits at the heart of the agency’s offer.

Industry Shorts: LTA, Global Athlete…

The Lawn Tennis Association (LTA) has announced a two-year partnership with Wilkinson Sword.

The agreement, which will run until 2020, includes rights to on-court branding across four core British Tennis events in the calendar: Fever-Tree Championships, Nature Valley Open, Nature Valley International and Nature Valley Classic, as well as a bespoke pop-up in the players’ lounge at the Fever-Tree Championships.

The partnership will see a range of Wilkinson Sword products sampled across the range of events, alongside Edgewell brands.

Industry Shorts… Goal, Beryl, Soapbox London…

DAZN-owned online football platform Goal has revealed a collaboration with Twitter to broadcast four UEFA Champions League Round-of-16 games live.

The games will be available to Twitter users on connected devices in Thailand, Philippines, Cambodia and Laos, via Goal’s Thai Twitter account.

This evening’s Tottenham vs. Borussia Dortmund is to be the first of the broadcast games, followed by Liverpool vs. Bayern Munich on 19th February, Paris Saint-Germain vs. Manchester United on 6th March and Manchester City vs. Schalke on 12th March.

Saatchi & Saatchi’s Norcutt arrives at Pitch

Pitch Marketing Group has announced Saatchi & Saatchi’s Mark Norcutt as its new Executive Creative Director.

Norcutt (pictured far right) arrives at the Soho-based independent marketing agency following seven years at Saatchi & Saatchi, where he worked on campaigns for the likes of the European Tour, HSBC, Visa and Toyota.

In his new role, Norcutt will work alongside Founding Partner - Henry Chappell, Managing Partner - Adam Raincock and Ian Priest - Non-Executive Chairman.

Davies sets out vision at UK Sport Future Strategy launch

New Sport Minister Mims Davies has set out her vision for sport’s role in UK society at an event marking the launch of UK Sport’s Future Strategy for performance funding.

In a wide-ranging speech in Westminster, Davies laid out her priorities, which include a greater emphasis on physical literacy in schools; increased visibility of women’s sport on television; and UK leadership in the area of international sport governance and integrity.

Industry Shorts: AEG, EFL, Sport England…

AEG Facilities and SMG have announced they are to merge, resulting in a new standalone global facility management and venue services company, ASM Global (ASM).

The agreement will bring together AEG Facilities' 70 managed venues, which include London’s O2 Arena, with more than 240 managed by SMG, to create portfolio of 310 venues across five continents.

Subject to approval, Onex-owned SMG and AEG’s subsidiary, AEG Facilities will share 50-50 ownership of the new firm, which will be based in Los Angeles.

FIFA World Cup tops SMG Insight Buzz Report

The FIFA World Cup has come out on top in a YouGov Sport SMG Insight report that aims to highlight the sporting events and teams that generated the most positive discussion amongst the UK public in 2018.

Considered a powerful tool for sports marketers, the sixth edition of the annual SportsIndex Buzz Report found the World Cup rose from a position of 56th in 2017, to the top of the charts last year.

Industry Shorts: McLaren, UCI, FIFA, IPC…

BREAKING: McLaren Racing has announced a global partnership with British American Tobacco (BAT), which formerly owned the BAR Formula One team.

A press release claims the multi-year partnership is "focussed on accelerating BAT’s transforming agenda, leveraging its portfolio of potentially reduced risk products and grounded in technology and innovation."

The tobacco manufacturing company entered F1 in 1999, before severing ties ahead of the 2007 season after Honda succeeded BAR.

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