The Drone Racing League (DRL) has announced a roster of multi-year, international partners and sponsors ahead of its new race season.
The latest announcements follow Allianz, who came on board as the title sponsor of DRL's elite race circuit in February, and Toy State, home of high-performance Nikko air racing drones. They are joined by brands including Amazon (Prime Video), Swatch, FORTO Coffee Shots and the U.S. Air Force.
Life Fitness has launched Heat Map, an expansion of its LFconnect digital platform that helps fitness facility managers visualise traffic and usage of their cardio equipment.
“The Heat Map is an important step in data visualisation,” said Amad Amin, director of digital experience at Life Fitness.
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La Martina, polo sport and lifestyle brand, has appointed Speed Communications as UK communications agency for 2016.
Speed Communications was awarded the contract to help deliver a number of campaigns throughout the year including activating the brand’s partnerships with the Varsity Polo Match and Guards Polo Club.
A family-based company, La Martina producse high-end lifestyle clothing and accessories, alongside a range of technical polo kit. The brand also recently launched its flagship UK store on Jermyn Street, London.
talkSPORT 2, part of the Wireless Group GB’s portfolio of brands, launched at 10am on Tuesday morning with two new live rights deals.
The new 24-hour sports radio station, which launched live from The Cheltenham Festival, has secured live rights to broadcast the ICC World Twenty20 in India and the ATP World Tour.
Precision-SSS (Sports Science System) has launched a Kickstarter campaign for their wearable Electronic Performance & Tracking System (EPTS). The technology was created at the European Space Agency (ESA) with aims to improve athletic performance. Athletes are continually pushed to their limit of physical capacity and this technology enables users to continue to do so without the risk of injuries.
MATTA has been appointed by Movember UK to support this year’s campaign to help raise money and awareness for men’s health issues, which will see the introduction of MOVE, challenging people to commit to being active everyday throughout Movember.
The creative agency will support the campaign, implementing advertising, digital and social campaigns in the UK and Europe to encourage men to talk about their health and take positive action.
DS Virgin Racing has announced a partnership with OneAllSports, who will become the official race team clothing partner of the Formula E brand ahead of the start of the new season this weekend.
The new kit will debut at the FIA Formula E race at the Olympic Park Circuit in Beijing on 24th October, the first race of the season.
OneAllSports has created a bespoke range of clothes for the whole DS Virgin Racing team, ensuring that the clothing allows members to carry out tasks safely and comfortably.
Men's Health and Omega Pharma have teamed up to launch a new range of vitamins for men, Men's Health Lab, supported by a £1.7m marketing campaign, #ReleaseYourBeast.
The campaign will be targeting men aged 25-50 and consists of eight different products, comprised of multi-fit, body defence, active recovery, energy release, mental focus, cardio health, joint endurance and Vit D3 Max.
Technogym is set to become the exclusive gym equipment and digital provider for leisure contractor, Everyone Active.
Over the next five years, Technogym will look to strengthen the digital development of Everyone Active with the partnership, estimated to be worth £3m per year.
With over 117 leisure facilities across the UK, Technogym will work with Everyone Active to provide the latest fitness innovations, to give users a connected experience both inside and outside the gym.
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