Miscellaneous

Study identifies untapped UK fitness markets

East Surrey is the area of the UK with the greatest scope for growth in the provision of fitness and wellness services, according to new research from MINDBODY, a specialist business management software provider for the fitness sector.

Other places offering strong potential for newcomers in 2019 are Croydon, Northamptonshire, Wyre Forest, Kensington, Harrow, Broxbourne, West Lindsey, Derby, and Glasgow.

OP ED: CREATING BETTER FAN ZONES

Grant Campbell the co-founder and Creative Director of The nvisible Agency, which specialises in supplying white-labeled creative and production services for live sports and entertainment events, believes that fan zone experiences suffer from a lack of creative thought and insight. In this exclusive feature for Sport Industry Group, he offers some ideas... 

#BTSIA Shortlist Focus: Dark Horses

Agency: Dark Horses

Category: Young Agency of the Year in association with Getty Images


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We are a creatively-led sports marketing agency: we help brands tell their stories through sport. And we’re agnostic about how we tell those stories: sometimes it’s with advertising, other times it’s design, while digital, partnerships, influencers, events and social strategy all play a role in our output.

Bellator MMA: Getting a grip on the UK market

2019 has already proven a busy year for Viacom-owned mixed martial arts (MMA) organisation Bellator.

The launch of the new Bellator European series has given its British and Irish fanbase the chance to see the best MMA talent on home soil for the first time.

The inaugural event took place in Newcastle in February, the first of a minimum of six UK and European Bellator events this year to be broadcast live, prime time, on free-to-air UK broadcaster Channel 5.

Mongoose adds Dineen

Former Syco Entertainment Commercial Director Will Dineen is to join Mongoose Sports & Entertainment as Business Development Director.

Dineen, who has also held lead commercial roles at the ATP Tour and AEG, will join the agency’s senior leadership team, working across both the Communications and Commercial divisions.

The appointment comes as Mongoose seeks to build on a strong start to 2019, which has seen the agency shortlisted for the BT Sport Industry Awards Young Agency of the Year in association with Getty Images.

DAZN to introduce ads

DAZN Group has rebranded Perform Media as DAZN Media, as sponsorship and advertising is introduced on its sport streaming service for the first time.

DAZN Media will oversee all global and local commercial opportunities for brands across DAZN, the live and on-demand sport streaming service available in Germany, Austria, Switzerland, Italy, Spain, U.S., Canada, Japan and, soon, Brazil. The division will also manage commercial inventory across websites including Goal and Sporting News.

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