Miscellaneous

London gears up for Hockey World Cup

London is gearing up for the start of the Vitality Hockey Women's World Cup, which will take place from Saturday July 21st  to August 5th at Lee Valley Hockey and the Tennis Centre in Queen Elizabeth Olympic Park.

A launch event saw all 16 national captains welcome the trophy to the capital.

Over 100,000 tickets have been sold for the tournament, more than for the ICC Women’s World Cup 2017, as attendance at women's sport events in England looks set to exceed half a million a year for the first time.

TSB and Sported back young leaders

TSB has teamed up with Sported to launch a new programme to reward and support the next generation of community leaders, the UK bank has announced. 

British Olympic taekwondo star Lutalo Muhammad is among those backing the new programme, which kicked off in Manchester with a group of young people making their mark on the local community as sport coaches, volunteers and youth workers.

Gfinity appoints Graham Wallace

Esports company Gfinity has announced Graham Wallace as its new global chief operating officer and executive director.

Wallace, a former COO of Manchester City FC, joins with immediate effect and will link up again with former colleague and recently appointed executive chairman of Gfinity, Garry Cook.

The appointment adds further heavyweight credentials to Gfininty’s top team as the company prepares to enter new global markets.

The Drone Racing League Announces International Partnerships

The Drone Racing League (DRL) has announced a roster of multi-year, international partners and sponsors ahead of its new race season.

The latest announcements follow Allianz, who came on board as the title sponsor of DRL's elite race circuit in February, and Toy State, home of high-performance Nikko air racing drones. They are joined by brands including Amazon (Prime Video), Swatch, FORTO Coffee Shots and the U.S. Air Force.

La Martina appoints Speed Communications

La Martina, polo sport and lifestyle brand, has appointed Speed Communications as UK communications agency for 2016.

Speed Communications was awarded the contract to help deliver a number of campaigns throughout the year including activating the brand’s partnerships with the Varsity Polo Match and Guards Polo Club.

A family-based company, La Martina producse high-end lifestyle clothing and accessories, alongside a range of technical polo kit. The brand also recently launched its flagship UK store on Jermyn Street, London.

New wearable tech launched to improve athletic performance

Precision-SSS (Sports Science System) has launched a Kickstarter campaign for their wearable Electronic Performance & Tracking System (EPTS). The technology was created at the European Space Agency (ESA) with aims to improve athletic performance. Athletes are continually pushed to their limit of physical capacity and this technology enables users to continue to do so without the risk of injuries.

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