Motorsport

F1 and Netflix launch new docuseries

Formula 1 and Netflix have revealed further details of a 10-part behind-the-scenes docuseries that will launch on the platform next month.

Formula 1: Drive to Survive will debut worldwide on Friday, 8th March, with F1 promising it will “reveal the true story of the sport, […giving] fans a real insight into the personal lives of their heroes on and off the track.”

Extreme E off-road Racing set for 2021

A new electric off-road racing series has launched as an offshoot of Formula E.

The five-race Extreme E series will see electric sport utility vehicles compete in extreme environments around the world.

The fully-funded venture will be operated in association with Formula E, organisers of the ABB FIA Formula E Championships. It has been spearheaded by Formula E Chairman Alejandro Agag and fellow leading motorsport figure Gil de Ferran.

BT Sport inks new World Rally deal

BT Sport has extended its partnership with World Rally Championship (WRC) Promoter, promising UK fans increased coverage of the series in 2019.

The broadcaster has agreed a multi-year deal and plans to “significantly” step up its live coverage from all 14 rounds of the year-round competition, which begins with Rallye Monte-Carlo on Thursday 24th January.

BT Sport adds Formula E rights

BT Sport has secured live rights to the ABB FIA Formula E Championship, beginning with Season Five, which gets underway on 15th December in Ad Diriyah, Saudi Arabia.

The agreement adds to BT Sport's motorsport rights portfolio, which also includes MotoGP, European Le Mans, Grand Prix, British Speedway and the World Rally Championship.

The broadcaster is promising the UK's "most comprehensive" coverage of the 13-race series, which is set to introduce a number of innovations in 2018-19.

BATTLE SCARS: ABB FIA FORMULA E RETURNS

The new season of electric street racing series Formula E will get underway with a new look; new broadcasters on-board and a new, influencer-focussed Youtube partership.

Founder and CEO Alejandro Agag appeared both as a hologram and in person at a launch event to kick off the action, accompanied by vlogger KSI.

The addition of an 'Attack Mode' element for 2018/19 will see drivers able to twice go through a zone off the racing line to get a short-term speed boost.

MSA rebrands as Motorsport UK

The Motor Sports Association, the governing body of motorsport in the UK, has rebranded as Motorsport UK, heralding what the organisation describes as a “new chapter in its history.”

It claims the move signals a shift of emphasis away from regulation, putting promotion of the sport and customer service at the forefront of its mission.

Formula E recruits ex-Tough Mudder CMO

The ABB FIA Formula E Championship has strengthened its senior management team with the addition of Jerome Hiquet as chief marketing officer.

Hiquet joins Formula E ahead of the fifth season of the fully electric street racing series, which gets underway in Saudi Arabia on the 15th December.

He joins having departed his role as CMO at Tough Mudder, where for the last four years he specialised in building brand awareness and helped the mass participation obstacle event to grow in the early phase of launching the concept.

Formula E lands BBC deal

Formula E has scored a landmark terrestrial broadcast rights deal in the UK.

The BBC, for the first time, will screen every race of the 2018/19 ABB FIA Formula E Championship via its website and TV red button platforms.

The new partnership deal with the British public broadcaster will see the fully electric street racing series aired live across the BBC, starting on the 15th December with the opening race of season five.

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