Motorsport

Formula E founding partner TAG Heuer has extended its long-standing partnership, continuing as the Official Timekeeper of the electric-only series.

Having supported Formula E since it’s inception, TAG will bring the partnership to life by awarding the TAG Heuer Fastest Lap at each ePrix, which ultimately awards the winning driver an extra point in the championship.

Formula E has become the first sport to achieve a net zero carbon footprint, having offset emissions for the entire six seasons of electric racing.

The announcement came during Climate Week NYC 2020, where CEO Jamie Reigle was signing the UN’s EU 2030 letter in support of the UN’s Race to Zero campaign – which aims to create a decarbonised economy.

McLaren Racing and Gulf Oil International have announced a new multi-year strategic partnership.

The deal will also see Gulf become the preferred lubricant supplier to McLaren Automotive, the luxury supercar manufacturer, with all of its cars to be filled with Gulf Oil and fuel optimised for high performance engines. 

To launch the partnership, the Gulf brand will be integrated into the McLaren Formula 1 team from the British Grand Prix 2020, with branding on the engine covers and wing mirrors of the team’s car.

Extreme E has announced that each of its teams will include both a male and a female driver, as the sport continues to promote gender equality in motorsport and a level playing field amongst competitors.

The all-electric off-road racing series, which is set to begin early in 2021, will ensure its teams are composed of one male and one female driver, all of whom will compete together in every two-lap race as driver and co-driver. 

Extreme E has announced the appointment of Dave Adey as Head of Broadcast and Technology.

Adey will bring extensive experience to the role, having served as Network Director, BBC TV, before becoming Head of Broadcast Operations at ITV Digital in the early 2000s.

He has also held senior management roles at BBC Broadcast and Red Bee Media, shifting into motorsport in 2014 when he consulted for Formula E on its inaugural campaign.

Extreme E has signed a multi-year partnership with BBC which will see all of the upcoming off-road electric SUV racing series broadcast live on the broadcaster’s digital platforms.

The deal will see the series and its inaugural five-race season available on the free-to-air platform in the UK, starting with the first event in Senegalese capital Dakar in January 2021.

Extreme E has made two new senior hires to its marketing and events teams as it builds up to its first race in January 2021.

The electric off-road SUV racing series will look to draw on the pair's Red Bull experience as it beefs up its team. Kester Wilkinson, who joins from D3 Events - one of Red Bull UK’s sport event agencies - will head up events at Extreme E, while Nina Dreier - who was Sports Marketing Specialist at Red Bull UK - will join the series as Marketing Manager.

Ahead of the new decade, the world of motorsport is facing major changes.

Driving a racing car at top speed is a lifelong dream for some, but Formula E has been giving its fans the opportunity to see what the drivers see when racing at full speed on the track.

The Driver’s Eye camera was first used at the 2020 Antofagasta Minerals Santiago E-Prix, and features a camera, placed in the protective padding inside the lining of the driver’s helmet.