Motorsport

Extreme E promotes gender equality with men and women racing in direct competition

Extreme E has announced that each of its teams will include both a male and a female driver, as the sport continues to promote gender equality in motorsport and a level playing field amongst competitors.

The all-electric off-road racing series, which is set to begin early in 2021, will ensure its teams are composed of one male and one female driver, all of whom will compete together in every two-lap race as driver and co-driver. 

Extreme E appoints Head of Broadcast and Technology

Extreme E has announced the appointment of Dave Adey as Head of Broadcast and Technology.

Adey will bring extensive experience to the role, having served as Network Director, BBC TV, before becoming Head of Broadcast Operations at ITV Digital in the early 2000s.

He has also held senior management roles at BBC Broadcast and Red Bee Media, shifting into motorsport in 2014 when he consulted for Formula E on its inaugural campaign.

Extreme E agrees multi-year BBC deal

Extreme E has signed a multi-year partnership with BBC which will see all of the upcoming off-road electric SUV racing series broadcast live on the broadcaster’s digital platforms.

The deal will see the series and its inaugural five-race season available on the free-to-air platform in the UK, starting with the first event in Senegalese capital Dakar in January 2021.

Extreme E looks to Red Bull for double hire

Extreme E has made two new senior hires to its marketing and events teams as it builds up to its first race in January 2021.

The electric off-road SUV racing series will look to draw on the pair's Red Bull experience as it beefs up its team. Kester Wilkinson, who joins from D3 Events - one of Red Bull UK’s sport event agencies - will head up events at Extreme E, while Nina Dreier - who was Sports Marketing Specialist at Red Bull UK - will join the series as Marketing Manager.

La Liga to manage MotoGP's anti-piracy fight

As part of a new partnership, LaLiga will lead the anti-piracy campaign of MotoGP and superbike championship WorldSBK.

An agreement between the Spanish football league and Dorna, the commercial and TV rights holder for both competitions, will see LaLiga use its own anti-piracy tools to monitor and eliminate illegal MotoGP and WorldSBK streams hosted on social networks, digital platforms and mobile apps.

Formula E debuts Driver's Eye Cam

Driving a racing car at top speed is a lifelong dream for some, but Formula E has been giving its fans the opportunity to see what the drivers see when racing at full speed on the track.

The Driver’s Eye camera was first used at the 2020 Antofagasta Minerals Santiago E-Prix, and features a camera, placed in the protective padding inside the lining of the driver’s helmet. 

Motorsport Network appoints former Goal.com Editor in Chief

Motorsport Network has appointed former Goal Global Editor in Chief James Dickens as its new VP of Editorial.

In his previous role, Dickens oversaw the global publisher’s content strategy, targeting a worldwide audience of football fans with a focus on the biggest players, teams and competitions. He joined Goal in 2018, having previously been Head of Sport at Yahoo.

W Series adds two races to F1 undercard

The W Series will feature on the Formula 1 support-race bill for the first time, delivering two new races alongside F1 in 2020.

The all-female single seater motorsport series will stage races at the USA and Mexico F1 Grand Prixs, with W Series races taking place on the Saturdays of both meetings.

Across the final two weekends in the W Series calendar, the newly-announced events will be the culmination to the series’ second year. The 2020 season will take drivers to eight races across Europe and the Americas.

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