Motorsport

W Series adds ROKiT as first major partner

The W Series has announced the signing of its first major multi-year partnership with ROKiT Phones.

The global telecoms brand has agreed a deal which will see its branding on all 20 cars as well as all 20 drivers’ overalls ahead of the 2020 season.

ROKiT’s motorsport sponsorship portfolio already includes title sponsorship of teams across Formula 1 and Formula E as well as entrants in the British Touring Car Championship. The ROKiT Williams Racing Formula 1 team and the ROKiT Venturi Racing Formula E team both bear the brand’s name.

BBC to show two Formula E races on FTA TV

The sixth season of Formula E will return to the BBC, with every race available online and two races shown live on terrestrial channels.

The free-to-air broadcaster will show both the Marrakesh E-Prix in February and the Rome E-Prix on 4th April on a network TV channel, with all of the other ten races streamed on the BBC Sport website as well as on iPlayer. Formula E also says select races will be available on the BBC Red Button service.

Extreme E announces Himalayas race

Extreme E, the off-road electric SUV series created by Formula E President Alejandro Agag, has announced Nepal’s Mustang District in the Himalayas as the fourth event in its new five-event calendar.

The Mustang District - which reaches 2,750m above sea level - means cars and drivers will not only have to deal with altitude, but also rocky terrain and rivers. The route sees the championship head to the Kali Gandaki valley, the site of the deepest gorge in the world.

F1 unveils new rules ahead of 2021 season

Formula 1 has announced new regulations to come into effect for the 2021 season with new technical and financial rules aiming to make the sport more dramatic on the track.

Presented by F1 CEO Chase Carey and FIA President Jean Todt ahead of the US Grand Prix, the rules - which were unanimously approved by the World Motor Sport Council - will bring a new cost-cap of $175m per season to promote fairness and economic sustainability and also change the design of the cars (pictured) to reduce aerodynamic downforce.

Vestas turns to Fifty Digital for Formula E sponsorship

Fifty Digital has been appointed by wind turbine manufacturer Vestas to oversee their brand, digital and social media presence for their partnership with the Mercedes EQ Formula E team.

The partnership will see the agency create, develop and amplify Vestas’ brand communications and narrative around the sponsorship, which will focus on promoting sustainable energy. The London-based firm will also build a new engagement-based website for the brand.

F1 launches A$AP Ferg content series

Formula 1 has announced a partnership with youth culture brand Complex, who will host an F1 content series throughout the month of October.

‘The Pit’ will be hosted by US rapper A$AP Ferg and will consist of five parts, including F1-themed challenges and a look behind the scenes of the sport.

The five episodes of the series will run in the build up to the US Grand Prix on November 1st as the sport looks to continue its growth in the US market and among a young audience.

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