Motorsport

Formula E announces first ever profit

Formula E has announced a record revenue of over €200m - up 50% from last season - as well as its first ever profit in earnings before interest, tax, depreciation and amortisation. 

The Championship also claims to have boosted its television audience 24% year-on-year, seeing over 411m tune into Formula E events on TV cumulatively across last season, as well as 400,000 spectators coming through turnstiles to attend events. 

Formula 1 unveils a record 22-race calendar

Formula 1 has unveiled a 22-race calendar for 2020 season, a record-high in one season for the motorsport.

Subject to FIA approval, the 2020 season will start in Australia on 15th March and end in Abu Dhabi on 29th November, while next year will also see seven ‘double-headers’, where races are held on back-to-back weekends. 

There are two new races added to the schedule, with a stop in Vietnam providing another first for the sport, while a return to the Netherlands’ Zandvoort circuit for the first time since 1985 adds a nod to tradition.

Lewis Hamilton launches plant-based burger chain

Five-time Formula 1 champion Lewis Hamilton has launched a new plant-based, sustainable burger chain.

Hamilton has collaborated with hospitality organisation The Cream Group and investors including Tommaso Chiabra - an early backer of Beyond Meat - to launch Neat Burger, which the Mercedes driver says holds “a commitment to ethical practices and being kinder to our world.”

The first branch will open in London on Monday 2nd September, while the restaurant says it has plans to open 14 franchises around the world in the next 24 months.

Daniel Ricciardo stars in new INFINITI campaign

Car manufacturer INFINITI has launched a video campaign with Daniel Ricciardo, which follows the Renault F1 Team driver’s bid to become the employee of the month at an INFINITI dealership.

The driver shows off his customer service skills as well as his marketing ideas in the five minute slot which aims to show off INFINITI’s role as Technical Partner to Renault F1 Team, where it has co-developed the Energy Recovery System in the car’s power unit.

The film was scripted, produced, directed and distributed by Prism Sport + Entertainment.

Panasonic Jaguar Racing: An insight into I-PACE

Panasonic Jaguar Racing has released the latest instalment of its Innovation Unwrapped series, showcasing the transfer of technology from its Jaguar I-PACE model into the eTROPHY Championship.

The all-electric I-PACE was voted 2019 World Car of the Year and sits at the heart of Jaguar’s electric revolution.

The video provides an insight into Jaguar’s all-electric performance SUV and how much technology it shares with the eTROPHY race car.

The team behind Panasonic Jaguar Racing

Panasonic Jaguar Racing has profiled some of the Formula E team’s lesser-known members as part of a new video.

Released on the back of Mitch Evans’ win at the recent Rome E-Prix, the video features an interview with the driver as well as a number of other behind-the-scenes figures, including the Performance Energy Engineer, Assistant Team Manager and Performance Coach.

 

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