To Vitality and beyond – Netball’s Adams sets out future plans

England Netball CEO Joanna Adams has challenged sport industry headhunters to “open up their shortlists to women” as they look to fill a number of high-profile boardroom positions.

Asked about her interest in vacant roles including CEO jobs at EFL, the FA and the Premier League, Adams said: “I’ve really enjoyed the journey with netball.

“But if they’re actually prepared to open up these shortlists to women, then who knows… Maybe we will see a woman in one of these positions.”

Behind Sky Netball

Among the many factors driving the meteoric rise of England Netball, the role of broadcaster Sky Sports cannot be overlooked.

It’s a relationship that dates back more than a decade, but entered a new era two years ago when production of the sport was brought in-house at Sky’s Osterley headquarters.

Giving the Vitality Superleague and international netball “the full Sky treatment” was the centrepiece of a wider Sky commitment to champion coverage of women’s sport.

Sport England to extend England Netball Funding

England Netball is to benefit from the continued financial backing of Sport England, having been awarded £2.8 million of additional National Lottery funding between 2019 and 2021.

Public funding of the Vitality Roses, England's senior elite squad, had been due to end in July 2019. But the extension, announced by new Sport England CEO Tim Hollingsworth, means that the team will continue to enjoy government backing beyond next year's INF Netball World Cup in Liverpool.

England Netball Secures Nike deal

Nike has been confirmed as England Netball’s official supplier and strategic partner in a multi-year partnership covering the elite women’s team.

The agreement will see the sportswear brand design and supply on and off court kit for the Vitality Roses across all international competitions, which will include the 2019 Vitality Netball World Cup next summer.

Snack Media wins London Pulse brief

London Pulse has appointed Snack Media to a social media brief as the capital club prepares for its first season in the Vitality Netball Superleague (VNSL).

The Queen Elizabeth Olympic Park-based club will become the first London team ever to compete in the league when the new season kicks off in January.

The franchise will work with sports digital specialist Snack Media to bring the London Pulse Netball narrative to life, with a focus on encouraging new and existing netball fans to follow the side and attend live matches.

100,000th woman goes Back to Netball

30-year-old Alexandra Challis from Bristol became the 100,000th person to sign up to England Netball's flagship participation programme, Back to Netball, which first launched 10 years ago to encourage people of all ages to play the sport recreationally.

To celebrate, the governing body turned up to Challis' training session to surprise her with an array of prizes, including a trip to London to enjoy the final game of the three-match Vitality Netball International Series between England’s Vitality Roses and Uganda.

SecuTix lands England Netball ticketing deal

England Netball has announced the appointment of SecuTix as its new ticketing and engagement partner. 

The agreement with the global SaaS ticketing and audience management provider follows a competitive tender process.

It comes as England Netball seeks to harness the commercial opportunities created by the Roses’ gold-medal win at the 2018 Commonwealth Games as well as next year’s Netball World Cup taking place in Liverpool.


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