Netball and Rugby League World Cups to collaborate

The organisers of this year’s Netball World Cup and the 2021 Rugby League World Cup (RLWC2021) have signed a partnership agreement, outlining plans to collaborate on initiatives ranging from volunteering and recruitment through to legacy schemes and marketing strategies.

The two parties have claimed that the Memorandum of Understanding (MoU), which will enable regular knowledge-sharing sessions, represents the first such arrangement between two major sports events.

Roses inspire 130,000 to play netball

The Vitality Roses’ gold medal win at the 2018 Commonwealth Games has inspired more than 130,700 people in England to take up or play more netball, according to new figures.

The data from a YouGov survey commissioned on behalf of England Netball, has been released to mark the one-year anniversary of the victory, which was watched by 1.8 million on the BBC.

Meanwhile England Netball’s annual Big Netball Conversation survey found that 80% of those involved in Back to Netball since the Games were new to the national governing body’s flagship participation programme.

England Netball adds Elastoplast

England Netball has continued to grow its family of commercial partners by signing a deal with Elastoplast.

The wound care brand will serve as the official first aid supplier for the Vitality Roses, England’s senior netball team. Elastoplast will also offer support to the national governing body at both a grassroots and elite level.

Elastoplast joins a growing number of England Netball partners, including sportswear giant Nike, which signed up in November.

To Vitality and beyond – Netball’s Adams sets out future plans

England Netball CEO Joanna Adams has challenged sport industry headhunters to “open up their shortlists to women” as they look to fill a number of high-profile boardroom positions.

Asked about her interest in vacant roles including CEO jobs at EFL, the FA and the Premier League, Adams said: “I’ve really enjoyed the journey with netball.

“But if they’re actually prepared to open up these shortlists to women, then who knows… Maybe we will see a woman in one of these positions.”

Behind Sky Netball

Among the many factors driving the meteoric rise of England Netball, the role of broadcaster Sky Sports cannot be overlooked.

It’s a relationship that dates back more than a decade, but entered a new era two years ago when production of the sport was brought in-house at Sky’s Osterley headquarters.

Giving the Vitality Superleague and international netball “the full Sky treatment” was the centrepiece of a wider Sky commitment to champion coverage of women’s sport.

Sport England to extend England Netball Funding

England Netball is to benefit from the continued financial backing of Sport England, having been awarded £2.8 million of additional National Lottery funding between 2019 and 2021.

Public funding of the Vitality Roses, England's senior elite squad, had been due to end in July 2019. But the extension, announced by new Sport England CEO Tim Hollingsworth, means that the team will continue to enjoy government backing beyond next year's INF Netball World Cup in Liverpool.


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