England Netball says the Vitality Netball World Cup, held in Liverpool, has inspired 160,000 women to play the sport.
The national governing body says a survey, carried out by YouGov on its behalf, shows that the significant number of adult women were driven to ‘start playing netball, or more netball,’ thanks to the tournament, while over 6m people in Britain say they, ‘followed or attended’ England games at the World Cup.
England Netball Chief Executive Joanna Adams will leave the body later this year to become the first Chief Commercial Officer at the London Legacy Development Corporation (LLDC).
Adams has spent almost 10 years at England Netball, first joining as Commercial Director before serving as Chief Executive for four and a half years. During her time with the body, Adams has overseen record growth in England Netball’s participation programmes, sponsorship deals and ticket revenues.
Playfinder has announced that it saw a 39.47% week-on-week increase in new netball users during the recent Netball World Cup in Liverpool.
Playfinder allows UK-based sports fans to find and book facilities online and the success of the Netball World Cup has already prompted people to try out the sport for themselves.
England finished third at the World Cup, with New Zealand having beaten Australia in the final to claim its fifth title. The World Cup ran from July 12th-21st at Liverpool's M&S Bank Arena.
England Netball has hosted a Parliamentary Netball Day at Victoria Tower Gardens in London ahead of this summer’s World Cup, which runs in Liverpool from 12th-21st July.
The event was attended by MPs from Great Britain, Australia and New Zealand, who tested their skills on a pop-up court in London. The day was set up as part of England Netball’s ‘Biggest Summer of Netball’ campaign, which seeks to empower and inspire women and girls to get active and try out netball.
Sky Sports has teamed up with some of the UK’s most talented athletes, to produce a trick-shot video that celebrates the skill and athleticism of women’s sport.
The video features high profile athletes, including international netball star Rachel Dunn, England cricketer Amy Jones, golf pro Annabel Dimmock, football freestyler Harriet Pavlou and netballer Ama Agbeze. Appearances from Sky Sports’ Jonny Nelson, GB snowboarder Aimee Fuller, as well as presenters Natalie Pinkham and Rachel Brookes are also included.
Vitality, the title sponsor of this year’s Netball World Cup in England, has launched #WeAreRising, a new campaign to celebrate the upcoming tournament.
The health and life insurance provider has teamed up with ENGINE Sport on the initiative, which is designed to stoke interest in the 16-team tournament and boost participation numbers in netball at all levels.
England netball captain Ama Agbeze and women’s golfer Georgia Hall have been made MBEs by the Queen in her Birthday Honours list.
Agbeze (pictured) led England to its first Commonwealth Games netball gold medal last year, while Hall won the Women’s British Open. Other sportspeople to have received MBEs include Scotland’s women’s football team Manager Shelley Kerr; Scotland men’s cricket captain Kyle Coetzer; former fencer and Olympic champion Gillian Donaldson; and golf broadcaster and journalist Ken Brown.
Ama Agbeze, the captain of England’s Commonwealth Games-winning netball team, has signed with thinkBeyond Talent.
The agency specialises in working with athletes that are conscious of their role in society and use their platform for social change. It will support Agbeze with her commercial and media partnerships, speaking, appearances, profile development, communications and CSR advisory.
All 60 matches from the tournament will also be available via a live stream on Sky Sports’ YouTube channel...
England Netball, fresh from its success at the BT Sport Industry Awards 2019 last week, has entered into a partnership with high-street retailer Oasis ahead of this year’s Vitality Netball World Cup in Liverpool.
The Sport Industry Daily
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