Olympic Games

Dreams deal for Team GB

Team GB has announced a partnership with Dreams, which will see the UK bed retailer become the National Olympic Committee's first ever official sleep partner.

The agreement will run through until late 2020 and will see Dreams and Team GB work together ahead of the Olympic Games in Tokyo, with the Games now under 20 months away.

As part of the deal, Team GB will receive products to support its athletes’ performances in Tokyo in July 2020.

Simmonds named BOA Athletes’ Vice Chair

Two-time Olympic swimmer Lizzie Simmonds has been elected Vice Chair of the British Olympic Association’s Athletes’ Commission (BOA AC), the organisation has announced.

The backstroke specialist, a former European champion, was voted to serve a two-year term in the role at a meeting of the Commission in London.
The 28-year-old, who has been a member of the BOA AC since November 2016, will support Chair Ben Hawes with the leadership and strategic direction of the Commission and will also act as an athlete representative on the BOA’s National Olympic Committee (NOC).

Team GB partners with Persimmon Homes

Team GB has announced a new three-year partnership with UK housebuilder Persimmon Homes, with a ÂŁ1million-a-year nationwide funding scheme at the heart of the agreement.

The Building Futures programme will see grassroots sports groups and community groups across the UK stand a chance of being rewarded grants from between ÂŁ1,000 to ÂŁ100,000.

The programme is targeted at community groups that are dedicated to under 18s dealing with physical and mental health issues and awareness, as well as arts and education projects.

Team GB partners with University of Hull

A six-year partnership has been agreed between Team GB and the University of Hull, covering the Tokyo 2020, Beijing 2022 and Paris 2024 Olympic Games.

The collaboration will centre on information sharing, joint research and enterprise projects, delivered by the University in support of Team GB.

The agreement will also provide opportunities for the University of Hull’s students, staff and communities, including participating in Team GB events, developing courses, guest speakers, work experience and volunteering.

IOC rows back on esports inclusion

The International Olympic Committee (IOC) has released a statement describing discussion about the inclusion of esports as a medal event on the Olympic programme as "premature." 

It cites "uncertainties" in the development of the sector, noting specifically that "the [esports] industry is fragmented in nature, with tough competition between commercial operators."

The statement continues: "The [esports] industry is commercially driven, while on the other hand the sports movement is values-based.

UK Sport appoints first mental health lead

UK Sport and the English Institute of Sport (EIS) have appointed performance psychologist Dr James Bell to a new role as head of mental health.

The move is part of plans to improve mental health provision in the UK High Performance system.

Last month, the two organisations joined forces to publish a landmark Mental Health Strategy, following athlete welfare concerns affecting several Olympic and Paralympic sports national governing bodies.

Samsung extends TOP deal to 2028

Worldwide Olympic Partner Samsung has extended its agreement with the International Olympic Committee (IOC) for the two Olympic cycles from 2020 to 2028.

The Korean tech giant, part of the IOC’s TOP programme since 1998, will continue in the wireless communications equipment and computing equipment category, with rights including the ability to promote Artificial Intelligence, Virtual Reality, Augmented Reality and 5G features of its products.

Samsung becomes the eighth current TOP sponsor to renew its global Olympic Games rights from 2020.

Run retained by British Gymnastics

Sports marketing communications agency Run Communications has been appointed by British Gymnastics (BG) to help drive ticket sales across the national governing body’s portfolio of events.

The appointment will see Run Communications become BG’s lead agency with a brief to help raise the profile of gymnastics through regional media activity.

Over the next two years, Run will support BG in a range of activities designed to stimulate ticket sales in key localities, celebrate emerging talent and take the sport to new audiences.

Six added to BOA Athletes’ Commission

Six Olympians have been elected to the British Olympic Association’s (BOA’s) Athletes’ Commission, following a process that saw one third of eligible British athletes cast their votes.

The newly elected members were among 21 British Olympians to stand for the six available places on the 13-member Commission. They will each serve a four-year term running from 2019 to 2022.


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