Olympic Games

Purplebricks launches Team GB Tokyo campaign

Team GB partner Purplebricks has launched a new campaign with British medal hopefuls ahead of the Olympic Games Tokyo 2020.

The humorous campaign features a series of videos involving four-time Olympic gold medal-winning cyclist Laura Kenny, taekwondo world champion Bianca Walkden, diving bronze medallist Dan Goodfellow and rowing bronze medallist Moe Sbihi. A Purplebricks estate agent, named Alice, tries to gain the attention of the athletes during training, drawing on the work estate agents do for their clients.

Bridgestone lands as Eurosport Tokyo 2020 Partner

Continental broadcaster Eurosport has unveiled Bridgestone as it’s first Presenting Partner for coverage of the Olympic Games 2020.

Eurosport – the home of the Olympics in Europe through to Paris 2024 – and Olympic TOP Sponsor Bridgestone will work together to engage audiences across 50 markets, with the brand specifically supporting Eurosport’s ‘Essential Olympic Stories’ content series.

The programme will aim at championing the greatest heroes and most memorable moments in Olympic history, with Bridgestone positioning itself throughout the storytelling sequences.

Interview: Sailing brand Musto goes full circle at Tokyo 2020

The city of Tokyo was awarded the right to host the Olympic Games 2020 on 7th September 2013. Almost seven years later, in July 2020, it will stage the event: a culmination of years of planning and building.

Athletes, too, will experience the climax of a body of work that was years in the making when they step out onto their respective field of play at the Games next summer. But Organisers and Olympians aren’t the only ones coming close to the end of painstaking build-up.

BOA responds to athletes' legal challenge

The British Olympic Association (BOA) has responded to Team GB athletes, led by Adam Gemili and Laura Muir, who have launched a legal challenge against the organisation over its stance on the IOC’s Rule 40 regulations.

In October, the BOA published its Rule 40 guidelines, relaxing some of the restrictions on what athletes and their partner brands who are not Official Sponsors of the Olympic Games or Team GB can say during the Games window. 

Tokyo 2020 Olympic Stadium building work is complete

The organisers of the Olympic Games Tokyo 2020 have announced that the Olympic Stadium construction is now complete.

Officials from the Japan Sports Council - the government body charged with overseeing the building as well as operating other stadiums in the country - said that the stadium had been completed with only the final safety checks remaining.

It is set to be unveiled on 21st December, while the first event to be held in the new ground will be the final of the Emperor’s Cup football tournament, due to take place on 1st January 2020.

Airbnb land IOC TOP partnership in nine-year deal

The IOC has unveiled Airbnb as a major new Olympic sponsor in a nine-year, five-Games partnership.

At a press conference in London, IOC President Thomas Bach and Airbnb co-founder Joe Gebbia announced that the online accommodation platform will join the IOC’s The Olympic Partners (TOP) Programme ahead of the Tokyo 2020 Games, and will provide ‘hundreds of thousands of new Airbnb hosts… accommodation and experiences through to 2028.”

Gene Testing could be used at Tokyo 2020

IOC President Thomas Bach has said that gene testing could be used at Tokyo 2020 as sport looks to step up its attempts to catch drug cheats.

Gene testing is designed to identify drug abuse to a higher level of accuracy to tests currently available, and President Bach says that it could be used if it is approved by WADA ahead of the Games. The new test could be used as both a deterrent and to step up efforts to ensure that drug cheats don’t feel safe.

BOA publishes Rule 40 guidlines

The BOA has published advice for British Athletes and sponsors as it announced the relaxation of its guidelines around the Olympic Rule 40.

Earlier this year, the IOC lifted some of the restrictions covered by the rule, which placed a blackout on non-Olympic sponsors of individual athletes promoting their sponsorships during the Olympic Games.

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