Olympic Games

Facebook targets advertisers with new Tokyo 2020 campaign

Facebook has launched a new campaign promoting its sporting credentials to advertisers in the lead-up to next summer’s Olympic Games in Tokyo.

The social media company’s Asia-Pacific arm debuted a new video, enlisting acclaimed director Jack Weatherley, who has directed ads for Nike and UEFA, as part of the ‘Give Your Game Everything’ campaign, which launched exactly a year ahead of the start of Tokyo 2020.

The campaign is designed to attract advertisers to Facebook in the lead-up to and during the Games, which get underway on 24th July 2020.

Beijing 2022 reducing carbon footprint at ice venues

The organisers of the Beijing 2022 Winter Olympic and Paralympic Games are taking steps to decrease the carbon footprint of the event, starting with natural CO2 refrigeration systems at the ice venues. 

The ice venue cooling system, which has no impact on the environment, will be used at the speed skating, figure skating and short track venues, as well as the ice hockey training centres. A low global warming potential refrigerant will also be installed at the ice hockey and curling venues.

Tokyo 2020 signs Google as latest sponsor

The organising committee for the Tokyo 2020 Olympic and Paralympic Games has announced Google as an official supporter.

As an official supporter, Google will sit on the third domestic tier of the Tokyo 2020 sponsorship programme. Google has been assigned the 'internet-based information and navigation services' sponsorship category.

The deal brings the total number of Tokyo 2020 domestic partners to 64, including 15 gold partners, 32 official partners and 17 official supporters.

Industry Shorts: 2026 Olympics, UEFA, Publicis

Milan and Cortina d’Ampezzo have won the hosting rights to the 2026 Winter Olympic and Paralympic Games, defeating a rival bid from Stockholm-Åre.

International Olympic Committee (IOC) members yesterday (Monday) voted 47-34 in favour of the Milan-Cortina bid. IOC President Thomas Bach said: “We can look forward to outstanding and sustainable Olympic Winter Games in a traditional winter sports country.

IOC opens new sponsor category with Coca-Cola & Mengniu

The International Olympic Committee (IOC) has signed its first-ever joint The Olympic Partnership (TOP) through an agreement with The Coca-Cola Company and China Mengniu Dairy Company.

The partnership combines the non-alcoholic beverage and dairy categories into a new joint category and brings Mengniu into the family of Worldwide TOP Partners. The deal is for 12 years and runs from 2021 through to the 2032 Summer Olympic Games.

The IOC said the partnership includes “unprecedented investment” in traditional and digital media to promote Olympic values around the world.

Industry shorts: Team GB, Race A Champion, Cricket World Cup, Great British Racing

Team GB has linked up with Toyota on the return of the I Am Team GB participation campaign, with cyclist Laura Kenny recruited as a lead ambassador for the initiative.

I Am Team GB will culminate on the August bank holidays in 2019 and 2020, marked by a day of sport and physical activity, and Team GB hopes it will become an annual fixture on the calendar. Toyota will serve as the first-ever title partner of I Am Team GB.

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