Visa has extended its sponsorship of Olympic athletes until 2021 after the Olympic Games Tokyo 2020 was postponed.
The Games were due to take place between 24th July and 9th August, but the IOC and the Tokyo 2020 Organising Committee decided to postpone the Games until no later than the summer of 2021.
The IOC has confirmed that the Olympic Games Tokyo 2020 will take place from 23rd July to 8th August 2021, exactly one year after they were originally planned.
An agreement between IOC President Thomas Bach, Tokyo 2020 President Mori Yoshiro, Tokyo Governor Koike Yuriko and Olympic and Paralympic Minister Hashimoto Seiko took place via a telephone conference where the new schedule was confirmed.
The group also agreed on new dates for the Paralympic Games, which will now take place from 24th August to 5th September 2021.
The Olympic Games Tokyo 2020 will still keep its name, despite the event being moved back a year, to take place no later than summer 2021.
In a media conference to discuss the postponement of the Games, Thomas Bach, President, IOC, said that despite the changes, the name of the Games would not change, and this would allow sponsors to keep their rights to the event.
In light of the decision to postpone the Olympic Games Tokyo 2020, sponsors and stakeholders have announced their messages of support for the decision and for the IOC.
The decision to postpone the Games until no later than summer 2021 was taken after a meeting between Japanese Prime Minister Shinzo Abe and IOC President Thomas Bach and amid mounting pressure from athletes, federations and National Olympic Committees.
The Olympic Games Tokyo 2020 has officially been postponed, following talks between Japanese President Shinzo Abe and IOC President Thomas Bach.
The Japanese Premier has officially asked the IOC to move the Games back one year, with the IOC’s Executive Board set to approve the decision.
In a joint statement, the IOC and the Tokyo 2020 Organising Committee said: "In a very friendly and constructive meeting, the two leaders praised the work of the Tokyo 2020 Organising Committee and noted the great progress being made in Japan to fight against COVID-19.
IOC has said it will make a decision on whether to postpone the Olympic Games Tokyo 2020 in four weeks, but has ruled out cancellation.
In a statement, the IOC said that ‘health and safety’ is ‘paramount’ and that it would step up its contingency planning for the Games, which could involve moving to a later date or scaling back the event.
McVitie’s has appointed partnerships and experiences marketing agency Fuse to look after athlete management for its Team GB sponsorship as it builds up to the Olympic Games Tokyo 2020
Fuse will be the brand’s partnership agency of record for the sponsorship, and the agency has negotiated and contracted a host of Team GB athletes to front the campaign over the coming months.
The BOA have announced a partnership which will see the British Red Cross become Team GB’s Official Charity Partner ahead of the Olympic Games 2020.
Team GB says it is preparing to take its most diverse team ever to the Games, and is teaming up with the British Red Cross and its network of 20,000 volunteers to inspire the British public to perform acts of kindness and make a positive difference, supporting people in crisis in the UK and overseas.
The BOA has announced Starling Bank as the Official Banking Partner of Team GB for the Olympic Games Tokyo 2020.
As part of their partnership with the organisation, Starling Bank will offer each Team GB athlete a Starling retail account with £100 deposited to help them achieve their next financial goal.
The Olympic Games Tokyo 2020 could be under threat from the coronavirus outbreak but organisers are going ahead with ‘business as usual’ for the moment, according to IOC Member Dick Pound.
Speaking to the Associated Press, Pound - who has been an IOC Member since 1978 - admitted any decision to cancel the Games due to the outbreak of coronavirus would need to be taken in the next three months, but that for the moment coaches and athletes should remain focused on their preparations as if the event was going ahead.
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