Olympic Games

Team GB to wear Ben Sherman at Tokyo 2020

British fashion brand Ben Sherman has been unveiled as an official supporter of Team GB in a deal that will run beyond the Tokyo 2020 Olympic Games.

Under the deal, Ben Sherman will create “an exclusive look” for all of Team GB’s athletes to wear during the Games’ opening ceremony on 24th July next year. The brand will also produce a commemorative fashion collection that will be available for Team GB fans to buy.

CSM Live lands PanAm Games brief

Branding and live experience specialist CSM Live has been appointed to work on both the Pan American and Parapan American Games taking place in Lima, Peru this summer.

It follows a competitive tender process, conducted according to strict Peruvian procurement laws, through which the British company benefitted from Department of International Trade (DIT) support.

CSM Live’s work on the Games will include scoping all venues, both competition and non-competition, and developing the Look and Feel and Wayfinding concepts.

Special Olympics – Rallying Cry

Some of the most iconic managers, coaches and athletes in the world – including Pep Guardiola and Gareth Southgate – have come together to deliver the ultimate team talk ahead of the Special Olympics World Games in Abu Dhabi.

The cast of sporting superstars shine a light on intellectual disability and highlight even those we now deem to be invincible have had to overcome their own challenges.

Team GB partners with Haven

Team GB has announced a partnership with UK holiday park operator Haven in the run-up to the Tokyo 2020 Olympic Games.

The brand will become an official partner to the GB Olympic team, and plans to use the partnership to build on its commitment to celebrating the "Great British coast."

As part of the agreement, Haven holiday parks will offer families "a chance to experience a slice of Tokyo 2020" with activations and appearances from Team GB Olympians and mascot Pride the Lion.

Dreams deal for Team GB

Team GB has announced a partnership with Dreams, which will see the UK bed retailer become the National Olympic Committee's first ever official sleep partner.

The agreement will run through until late 2020 and will see Dreams and Team GB work together ahead of the Olympic Games in Tokyo, with the Games now under 20 months away.

As part of the deal, Team GB will receive products to support its athletes’ performances in Tokyo in July 2020.

Simmonds named BOA Athletes’ Vice Chair

Two-time Olympic swimmer Lizzie Simmonds has been elected Vice Chair of the British Olympic Association’s Athletes’ Commission (BOA AC), the organisation has announced.

The backstroke specialist, a former European champion, was voted to serve a two-year term in the role at a meeting of the Commission in London.
The 28-year-old, who has been a member of the BOA AC since November 2016, will support Chair Ben Hawes with the leadership and strategic direction of the Commission and will also act as an athlete representative on the BOA’s National Olympic Committee (NOC).

Team GB partners with Persimmon Homes

Team GB has announced a new three-year partnership with UK housebuilder Persimmon Homes, with a £1million-a-year nationwide funding scheme at the heart of the agreement.

The Building Futures programme will see grassroots sports groups and community groups across the UK stand a chance of being rewarded grants from between £1,000 to £100,000.

The programme is targeted at community groups that are dedicated to under 18s dealing with physical and mental health issues and awareness, as well as arts and education projects.

Team GB partners with University of Hull

A six-year partnership has been agreed between Team GB and the University of Hull, covering the Tokyo 2020, Beijing 2022 and Paris 2024 Olympic Games.

The collaboration will centre on information sharing, joint research and enterprise projects, delivered by the University in support of Team GB.

The agreement will also provide opportunities for the University of Hull’s students, staff and communities, including participating in Team GB events, developing courses, guest speakers, work experience and volunteering.

IOC rows back on esports inclusion

The International Olympic Committee (IOC) has released a statement describing discussion about the inclusion of esports as a medal event on the Olympic programme as "premature." 

It cites "uncertainties" in the development of the sector, noting specifically that "the [esports] industry is fragmented in nature, with tough competition between commercial operators."

The statement continues: "The [esports] industry is commercially driven, while on the other hand the sports movement is values-based.


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