Paralympic Sport

Promote PR to support Para Swimming worlds

British Swimming has appointed Promote PR  to manage marketing and communications for the 2019 IPC World Para Swimming Championships, which will take place at the London Aquatics Centre.

London was only confirmed as the new host of the rearranged championships earlier this week, with British Swimming stepping in after the International Paralympic Committee stripped Malaysia of the right to stage the event.

IPC reveals first Paralympic video game

The International Paralympic Committee (IPC) has announced the creation of the first official Paralympic video game, in a move that it says is designed to “boost the popularity of Paralympic sports.”

The title will be created by Japanese studio JP GAMES, whose founder Hajime Tabata is renowned as the director of Square Enix’s Final Fantasy XV.

The IPC-licensed “The Pegasus Dream Tour” will be the first title released by JP GAMES.

IPC hires first creative agency

The International Paralympic Committee (IPC) has appointed London-based adam&eveDDB as its first creative agency of record in a pro bono agreement.

It comes as the global governing body of Paralympic sport prepares to celebrate its 30th anniversary in September.

adam&eveDDB has been tasked with helping to grow the Paralympic Movement globally, working to improve the recognition, understanding and value of the Paralympic brand, and building greater awareness outside of the Games period.

Citi inks global Paralympic deal

The International Paralympic Committee (IPC) has agreed a landmark global partnership with international banking giant Citi, which will run for two years, taking in the Tokyo 2020 Paralympic Games.

The agreement notably includes rights to 18 National Paralympic Committees (NPCs) – including ParalympicsGB – adding the possibility for Games-time activation in the bank’s key markets.

New BPA chief appointed

The British Paralympic Association (BPA) has announced the appointment of Mike Sharrock as its new chief executive, replacing incoming Sport England CEO Tim Hollingsworth.

Sharrock, a former BP sports partnerships director, will take up his new position in January 2019, bringing experience from a 30-year international business career with the global oil and gas company.

In particular, Sharrock led BP’s sponsorship of the London 2012 Olympic and Paralympic Games, as well as the Glasgow Commonwealth Games in 2014.

BPA appoints Sports Sphere to drive Tokyo 2020 sponsorship

The British Paralympic Association (BPA) has appointed Sports Sphere as its exclusive commercial sales agency ahead of the Tokyo 2020 Games.

Under the agreement, Sports Sphere will be tasked with attracting “relevant partners in key industry sectors” as the BPA seeks to make the UK a world leader in Paralympic sport both on and off the field of play.

London-based sports talent and marketing group Sports Sphere has a strong track record within the disability sports sector.

New signings for Sports Sphere

Talent and marketing agency Sports Sphere has announced four new athlete signings, led by Britain's six-time Paralympic champion David Weir.

It follows the para-athlete’s recent announcement of his comeback plans, targetting a place at the Tokyo 2020 Paralympic Games.

This year has already seen the star, who has spoken openly about the mental health struggles that contibuted to his earlier retirement from the sport, win an 8th London Marathon title and set a new course record at the Great North Run.


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