British Rowing has announced a partnership with indoor rowing studio and on-demand class platform, ROWBOTS - co-founded by Real Madrid star Gareth Bale - to deliver a new indoor rowing training product, ROWBOTS @ HOME, in a bid to ‘transform’ the way people use indoor rowing machines.
The NGB says the partnership is in response to a notable rise in the demand for indoor rowing and quick workouts that can be done at home during coronavirus lockdown.
British Rowing has partnered with connected coaching platform asensei, allowing indoor rowers to gain access to coaches and athletes in the build-up to the Olympic Games Tokyo 2020.
The partnership will allow coaches to monitor the performance of rowers using the Concept2 indoor rowing machine, in an apparent bid to boost indoor rowing as a participation sport.
British Rowing has unveiled details of its new charitable foundation, Love Rowing, which will be officially launched in November.
Love Rowing aims to give young people, people with disabilities and those from disadvantaged communities the chance to experience rowing and the benefits of the sport.
Henley Royal Regatta have agreed a two-year extension to the rowing showpiece’s broadcast deal with BT Sport.
The agreement will see live and exclusive television coverage of the Friday, Saturday and Sunday of the Regatta continue in the UK for 2019 and 2020, to complement the ongoing live streaming of the event around the world on YouTube.
British Rowing has launched a new collection of official sports clothing in partnership with Japanese sportswear company Mizuno.
The ‘Inspired By’ range has been designed and produced by Mizuno, which has been the official sportswear partner of British Rowing since March 2017.
The new range is inspired by the red, white and blue hoops of Great Britain’s World Championships kit, with the unique geometric design being featured across all of the new products.
SAS, the Official Analytics Partner for British Rowing, was exclusively invited to a British Rowing Men's winter training camp in Avis, Portugal in February 2019.
This film, released with 500 days to go to the start of the Tokyo 2020 Games, explores how British Rowing is working closely with SAS with the ultimate objective of making the boats faster.
Organisation: British Rowing
Category: Sport Organisation of the Year in Association with AXA XL
Tell us about yourselves…
“We are British Rowing.
“Our athletes, coaches and support staff, work tirelessly to be one of the leading rowing nations in the world and to remain as one of Great Britain’s most continuously successful sports on the international stage.
British Rowing and sports marketing agency Brandwave have created a new identity to support the organisation’s restructured membership programme ‘Together, we are rowing’.
The governing body for the sport of rowing, has introduced a new membership structure to make it more relevant to the current membership and the wider rowing community.
Moving away from a more traditional governing body membership scheme, current and prospective members can now choose from new RACE, ROW, COACH or SUPPORT categories, and an experience more closely aligned with their roles in the sport.
Olympic, World, Commonwealth and European long jump champion Greg Rutherford wowed British Rowing coaches when the newly-retired 32-year-old tackled assessments forming part of the World Class Start talent ID programme. He even broke a record for one of the tests.
In this exclusive feature for Sport Industry Group, David Smith, influencer relations manager at SAS UK & Ireland, explores how AI might help secure the brand’s partner British Rowing’s place at the top of the sport’s international standings.
The Sport Industry Daily
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