British Rowing has launched a new collection of official sports clothing in partnership with Japanese sportswear company Mizuno.
The ‘Inspired By’ range has been designed and produced by Mizuno, which has been the official sportswear partner of British Rowing since March 2017.
The new range is inspired by the red, white and blue hoops of Great Britain’s World Championships kit, with the unique geometric design being featured across all of the new products.
SAS, the Official Analytics Partner for British Rowing, was exclusively invited to a British Rowing Men's winter training camp in Avis, Portugal in February 2019.
This film, released with 500 days to go to the start of the Tokyo 2020 Games, explores how British Rowing is working closely with SAS with the ultimate objective of making the boats faster.
Organisation: British Rowing
Category: Sport Organisation of the Year in Association with AXA XL
Tell us about yourselves…
“We are British Rowing.
“Our athletes, coaches and support staff, work tirelessly to be one of the leading rowing nations in the world and to remain as one of Great Britain’s most continuously successful sports on the international stage.
British Rowing and sports marketing agency Brandwave have created a new identity to support the organisation’s restructured membership programme ‘Together, we are rowing’.
The governing body for the sport of rowing, has introduced a new membership structure to make it more relevant to the current membership and the wider rowing community.
Moving away from a more traditional governing body membership scheme, current and prospective members can now choose from new RACE, ROW, COACH or SUPPORT categories, and an experience more closely aligned with their roles in the sport.
Olympic, World, Commonwealth and European long jump champion Greg Rutherford wowed British Rowing coaches when the newly-retired 32-year-old tackled assessments forming part of the World Class Start talent ID programme. He even broke a record for one of the tests.
In this exclusive feature for Sport Industry Group, David Smith, influencer relations manager at SAS UK & Ireland, explores how AI might help secure the brand’s partner British Rowing’s place at the top of the sport’s international standings.
Mizuno and British Rowing have announced a new partnership agreement that will see Mizuno become the Official Sportswear Partner of British Rowing for the next four years.
The agreement represents the first major sportswear deal of its kind for British Rowing, spanning all areas of the organisation’s programme, from grassroots to high performance.
The GB Rowing Team will train and compete in specially manufactured and adapted Mizuno sportswear, including a “high performance” all-in-one, gym training kit, off-the-water teamwear and a range of accessories.
Ahead of the inaugural European Championships 2018 and the Ladies Scottish Open, SAS, the Official Analytics Partner of British Rowing, invited Ladies European Tour golfers, Annabel Dimmock and Amy Boulden to take part in a “job swap” with members of the GB Rowing Team men’s eight crew, Alan Sinclair and Tom George, to test how they would fare when swapping sports.
Manchester and Oxford have emerged as the first Power8 Sprints champions, following the inaugural edition of the city-centre-based rowing event.
The new urban rowing concept saw male and female crews representing eight UK cities compete in a series of head-to-head, knock-out races in Bristol Harbour.
The competition took place over a spectator-friendly, 350-metre course, allowing fans a full view of each contest, from start-line to finish.
Designroom Sport has launched BrandHub for British Rowing to help drive their training and development programmes nationwide.
Launching with Go Row Indoor, the technology delivers personalised social media, print and event marketing assets alongside indoor rowing technique and workouts for rowing clubs, commercial gyms and local authority leisure centres throughout England
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