Rowing

British Rowing and Mizuno launch new range

British Rowing has launched a new collection of official sports clothing in partnership with Japanese sportswear company Mizuno.

The ‘Inspired By’ range has been designed and produced by Mizuno, which has been the official sportswear partner of British Rowing since March 2017.

The new range is inspired by the red, white and blue hoops of Great Britain’s World Championships kit, with the unique geometric design being featured across all of the new products.

#BTSIA Shortlist Focus: British Rowing

Organisation: British Rowing

Category: Sport Organisation of the Year in Association with AXA XL


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Brandwave Rebrands British Rowing Membership Programme

British Rowing and sports marketing agency Brandwave have created a new identity to support the organisation’s restructured membership programme ‘Together, we are rowing’.

The governing body for the sport of rowing, has introduced a new membership structure to make it more relevant to the current membership and the wider rowing community.

Moving away from a more traditional governing body membership scheme, current and prospective members can now choose from new RACE, ROW, COACH or SUPPORT categories, and an experience more closely aligned with their roles in the sport.

Mizuno partners with British Rowing

Mizuno and British Rowing have announced a new partnership agreement that will see Mizuno become the Official Sportswear Partner of British Rowing for the next four years.

The agreement represents the first major sportswear deal of its kind for British Rowing, spanning all areas of the organisation’s programme, from grassroots to high performance.

The GB Rowing Team will train and compete in specially manufactured and adapted Mizuno sportswear, including a “high performance” all-in-one, gym training kit, off-the-water teamwear and a range of accessories.

SAS stages pre-Euros sport swap

Ahead of the inaugural European Championships 2018 and the Ladies Scottish Open, SAS, the Official Analytics Partner of British Rowing, invited Ladies European Tour golfers, Annabel Dimmock and Amy Boulden to take part in a “job swap” with members of the GB Rowing Team men’s eight crew, Alan Sinclair and Tom George, to test how they would fare when swapping sports.

First Power8 Sprints champs crowned

Manchester and Oxford have emerged as the first Power8 Sprints champions, following the inaugural edition of the city-centre-based rowing event.

The new urban rowing concept saw male and female crews representing eight UK cities compete in a series of head-to-head, knock-out races in Bristol Harbour.

The competition took place over a spectator-friendly, 350-metre course, allowing fans a full view of each contest, from start-line to finish.

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