British Rowing partners with asensei to boost indoor rowing

British Rowing has partnered with connected coaching platform asensei, allowing indoor rowers to gain access to coaches and athletes in the build-up to the Olympic Games Tokyo 2020.

The partnership will allow coaches to monitor the performance of rowers using the Concept2 indoor rowing machine, in an apparent bid to boost indoor rowing as a participation sport.

British Rowing and Mizuno launch new range

British Rowing has launched a new collection of official sports clothing in partnership with Japanese sportswear company Mizuno.

The ‘Inspired By’ range has been designed and produced by Mizuno, which has been the official sportswear partner of British Rowing since March 2017.

The new range is inspired by the red, white and blue hoops of Great Britain’s World Championships kit, with the unique geometric design being featured across all of the new products.

#BTSIA Shortlist Focus: British Rowing

Organisation: British Rowing

Category: Sport Organisation of the Year in Association with AXA XL

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“We are British Rowing.

“Our athletes, coaches and support staff, work tirelessly to be one of the leading rowing nations in the world and to remain as one of Great Britain’s most continuously successful sports on the international stage.

Brandwave Rebrands British Rowing Membership Programme

British Rowing and sports marketing agency Brandwave have created a new identity to support the organisation’s restructured membership programme ‘Together, we are rowing’.

The governing body for the sport of rowing, has introduced a new membership structure to make it more relevant to the current membership and the wider rowing community.

Moving away from a more traditional governing body membership scheme, current and prospective members can now choose from new RACE, ROW, COACH or SUPPORT categories, and an experience more closely aligned with their roles in the sport.

Mizuno partners with British Rowing

Mizuno and British Rowing have announced a new partnership agreement that will see Mizuno become the Official Sportswear Partner of British Rowing for the next four years.

The agreement represents the first major sportswear deal of its kind for British Rowing, spanning all areas of the organisation’s programme, from grassroots to high performance.

The GB Rowing Team will train and compete in specially manufactured and adapted Mizuno sportswear, including a “high performance” all-in-one, gym training kit, off-the-water teamwear and a range of accessories.


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