British Rowing and sports marketing agency Brandwave have created a new identity to support the organisation’s restructured membership programme ‘Together, we are rowing’.
The governing body for the sport of rowing, has introduced a new membership structure to make it more relevant to the current membership and the wider rowing community.
Moving away from a more traditional governing body membership scheme, current and prospective members can now choose from new RACE, ROW, COACH or SUPPORT categories, and an experience more closely aligned with their roles in the sport.
Olympic, World, Commonwealth and European long jump champion Greg Rutherford wowed British Rowing coaches when the newly-retired 32-year-old tackled assessments forming part of the World Class Start talent ID programme. He even broke a record for one of the tests.
In this exclusive feature for Sport Industry Group, David Smith, influencer relations manager at SAS UK & Ireland, explores how AI might help secure the brand’s partner British Rowing’s place at the top of the sport’s international standings.
Mizuno and British Rowing have announced a new partnership agreement that will see Mizuno become the Official Sportswear Partner of British Rowing for the next four years.
The agreement represents the first major sportswear deal of its kind for British Rowing, spanning all areas of the organisation’s programme, from grassroots to high performance.
The GB Rowing Team will train and compete in specially manufactured and adapted Mizuno sportswear, including a “high performance” all-in-one, gym training kit, off-the-water teamwear and a range of accessories.
Ahead of the inaugural European Championships 2018 and the Ladies Scottish Open, SAS, the Official Analytics Partner of British Rowing, invited Ladies European Tour golfers, Annabel Dimmock and Amy Boulden to take part in a “job swap” with members of the GB Rowing Team men’s eight crew, Alan Sinclair and Tom George, to test how they would fare when swapping sports.
Manchester and Oxford have emerged as the first Power8 Sprints champions, following the inaugural edition of the city-centre-based rowing event.
The new urban rowing concept saw male and female crews representing eight UK cities compete in a series of head-to-head, knock-out races in Bristol Harbour.
The competition took place over a spectator-friendly, 350-metre course, allowing fans a full view of each contest, from start-line to finish.
Designroom Sport has launched BrandHub for British Rowing to help drive their training and development programmes nationwide.
Launching with Go Row Indoor, the technology delivers personalised social media, print and event marketing assets alongside indoor rowing technique and workouts for rowing clubs, commercial gyms and local authority leisure centres throughout England
SAS has announced that it has extended its partnership with British Rowing as official analytics partner for a further three years, until December 2020.
The extension of the partnership comes off the back of four years working together, during which SAS has helped British Rowing gain a better understanding of the intelligence and value that data management and analysis can bring.
British Rowing has announced a new sprint rowing event, Power8 Sprints.
The first ever Power8 Sprints event will be held in Bristol on Sunday, 22nd July and will be the headline act on the water at the annual Bristol Harbour Festival.
The sprint event will see teams from eight cities – Bristol, Cambridge, Exeter, London, Manchester, Newcastle, Nottingham and Oxford – battle it out, head-to-head over 350m in a bid to be crowned Power8 Sprints champions.
British Rowing has announced a new long-term partnership with Pulsant as the official hosting solutions partner of the governing body.
The strategic partnership will see Pulsant design and host a bespoke platform for British Rowing’s information technology systems. The platform will include storing performance data for the GB Rowing Team, running legacy systems and hosting a number of membership services online.
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