Rugby League

Op ed: Leading the charge

In this exclusive feature for Sport Industry Group, Alastair Lyon, Senior Account Executive in the Brand Marketing Practice Sports & Entertainment team at FleishmanHillard Fishburn, looks at the professionalisation of England Women’s Rugby and what it means for brands.

Global consultancy FHF formally launched a sports and entertainment division within its brand team last year, under the leadership of Chris Gratton (formerly of Octagon). 

RLWC2021 confirms host venues

The Rugby League World Cup 2021 has announced the 21 chosen host venues for the tournament taking place in England in two years’ time.

The RLWC2021 will see the men’s, women’s and wheelchair tournaments played concurrently for the first time.

In a UK first, Manchester United’s Old Trafford stadium will host the men’s and women’s finals in a double-header on 27 November 2021.

Adams named RFL President

Tony Adams has been nominated to become the 29th President of the Rugby Football League (RFL) in 2019.

The former Arsenal and England football captain has a track record of service in the sport, having worked with game’s welfare programmes through the Sporting Chance charity he founded in 2000.

He will succeed current President Andy Burnham in the non-executive role in July 2019.

Announcing the appointement, the RFL also confirmed that current Doncaster Chief Executive Carl Hall will serve alongside Adams as Vice President.

Rugby League World Cup 2021: The Making Of The Cockerel

At the Rugby League International Federation Annual Congress, the final missing piece from the Paul Barrière cup has been unveiled – a cockerel that originally adorned the top of it.

Ahead of the next Rugby League World Cup which will take place in England in 2021, the tournament organisers have commissioned the master craftsmen at the Royal Warrant holding Thomas Fattorini to recreate the cockerel.


Snack Media Expands Rugby Portfolio

Sport digital specialist Snack Media now claims to represent the largest independent online rugby network, having expanded its existing portfolio of 350 sports websites by securing and the RugbyPass Network.

The announcement coincides with the start of the 2018 Autumn Internationals and comes ahead of a busy 2019 calendar, which will include the 2019 Rugby World Cup in Japan.

InCrowd Cast in rugby expansion with Maymask

Fan marketing platform, InCrowd has announced a partnership with Maymask for the installing of its digital LED display software InCrowd Cast.

Installed at rugby stadiums across the UK, Cast allows Maymask to place live content directly in front of rugby fans, providing new methods of partnership communication and sponsor activation opportunities.

Cast also runs with zero downtime, zero lag time and with in-game interruptions (when display graphics are interrupted in real time) to announce a particularly exciting point of play or moment in the game. 

Marseille to host 2020 European club finals

European Professional Club Rugby (EPCR) has announced that Marseille has won the bid to host the 2020 Heineken Champions Cup and Challenge Cup finals. 


The bid was conducted in conjunction with sports marketing agency The Sport Consultancy and supported by AREMA, Ville de Marseille, Region Sud and Olympique de Marseille.  

The finals will take place over the weekend of 22nd and 23rd of May 2020 and will take place at the Stade de Marseille.

InCrowd drives RFL fan engagement

Fan engagement specialist Incrowd has revealed the results of its first season of video polls for the Rugby Football League (RFL) - part of the agency's work to drive fan engagement via the 'OurLeague' RFL membership platform.

Since March, Man Of The Match polls have been broadcast, updated and announced live over the 'Ourleague' platform, giving fans the opportunity to make personal choices based on real-life game situations and referee decisions.

Rimmer named new RFL CEO

Ralph Rimmer has been appointed as the permanent chief executive officer of the Rugby Football League (RFL) after covering the post on an interim basis following Nigel Wood’s departure in January.

Rimmer steps up from the role of RFL chief operating officer, bringing with him wealth of experience as former CEO of top clubs Sheffield Eagles and Huddersfield Giants.

The appointment follows a lengthy recruitment process, supported by SRi.


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