The Rugby Football League has replaced its Super League drinks sponsor
Castlemaine XXXX with spirits brand Lamb’s Navy Rum in a new one-year deal.
The new contract will see Lamb’s Navy Rum receive exposure within the rugby
league stadia and through the Super League’s TV rights deal with Sky Sports and
the BBC for the 2007 season.
Lamb’s Navy Rum joins the league’s existing sponsorship partners Gillette,
Fujitsu Siemens, and Nokia all of which sit underneath primary title sponsor
Rugby league’s Challenge Cup has a new title sponsor after governing body the
Rugby Football League (RFL) struck a six-year deal with Leeds Metropolitan
The contract, worth a reported £6m-£10m, will see the knock-out tournament
branded as the Carnegie Challenge Cup.
This season’s competition begins next month with the first-round games to be
played on 3-4 February.
The new deal, which sees the competition named after Leeds Met's Carnegie
Faculty of Sport and Education, runs until 2012.
Leeds-based sports marketing agency Ptarmigan has picked up the contract to
raise the profile of rugby league’s Challenge Cup competition amongst potential
Ptarmigan Sports Marketing has been appointed by the sport’s governing body
the Rugby Football League with a view to finding a title sponsor for the
Challenge Cup ahead of the new season.
Utilities brand Powergen pulled its title sponsorship of the competition at
the end of last season following its buyout by E.ON.
Rugby league’s second-tier domestic competition, the National League, is set for
a significant boost with a TV deal with British Eurosport close to completion.
The Rugby Football League is believed to have brokered a deal which will see
British Eurosport broadcast live National League matches on Thursday nights this
Rugby league side Bradford Bulls has struck a sponsorship deal with Kooga to be the club's kit supplier for the next four years.
The partnership covers all items of Bradford Bulls team wear and
leisurewear. The new Bulls kit designed by Kooga will be launched by the club
on 18th November.
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