Rugby League

The Big Interview: RFL

Jon Dutton, director of projects & people at the Rugby Football League, spoke to Sport Industry Group about securing the bid for a Rugby League World Cup on home soil and the commercial impact of a national footprint for the sport…

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England win Rugby League World Cup bid

The Rugby Football League (RFL) has announced it has been successful in England’s bid to host the Rugby League World Cup in 2021.

The Rugby League International Federation (RLIF) announced earlier today that England had beaten off competition from the USA/Canada to host the 31 game men’s tournament alongside the women’s and wheelchair tournament in five years’ time.

RFL signs up SportsTG for game admin

The Rugby Football League (RFL) has signed a five-year partnership with digital solutions ageny, SportsTG

The partnership will launch a competition and participant management system across both grassroots and professional levels of the sport.

The platform will allow administrators to manage their competitions digitally, from online team sheets to scheduling games, entering match results to organising match officials. Participants will also be able to register and pay their club fees online where applicable.

Ladbrokes to title sponsor Four Nations

Ladbrokes has signed a deal with the Rugby Football League (RFL) to become title sponsor of the 2016 Four Nations tournament.

The bookmaker will now lend its name to the tournament, which takes place every two years between the Australian Rugby League (ARL) Commission, RFL and New Zealand Rugby League (NZRL). England, New Zealand and Australia are also joined by a qualifier, with Scotland winning the place in the 2016 tournament.

Kevin Sinfield joins Green Room Sports

Green Room Sports Management has announced the addition of Kevin Sinfield MBE to its rugby portfolio.

The 35-year-old, who retired from all forms of the game in May, switched codes from league to join union side Yorkshire Carnegie last November after leading the Rhinos to the treble.

Alongside current rugby union names including George Ford, Ben Youngs and Jonathan Joseph. Sinfield is the first player famous for his rugby league exploits to join the agency, having recently retired as one of the most successful players in Super League history.

Fuse Sport + Entertainment appointed by Dacia

Fuse Sport + Entertainment has been appointed by Dacia to activate the brand’s new partnership with the Rugby Football League (RFL). The agency, part of Omnicom Media Group, also played a key role in developing and negotiating the partnership deal.

The 2016 season marked the start of a three-year partnership with the RFL which sees Dacia become the official car partner of the Super League and the Challenge Cup, title partner of the World Club Series and principle partner of the Magic Weekend.

Dacia partners with the RFL

The Rugby Football League (RFL), rugby league's governing body, has signed a partnership with automotive company Dacia.

The three-year deal will run until 2018 and see the Renault-owned brand become the official car partner of the First Utility Super League and the Ladbrokes Challenge Cup, as well as the title partner for the Dacia World Club Series.

RFL appoints Essentially Group

The Rugby Football League (RFL) has appointed Essentially Group, part of CSM Sport & Entertainment, as its exclusive global commercial agency.

The agency will be tasked with sourcing and negotiating a new principal partner for the England national team for next season.

England defeated the world’s number one ranked nation, New Zealand, on Saturday in the deciding Test to secure a 2-1 series victory, with the three matches attended by over 90,000 fans and watched on the BBC by over five million viewers.

First Utility expands RFL partnership

First Utility has announced the expansion of its partnership with the Rugby Football League (RFL) by becoming the official partner of the international test series.

The energy supplier is currently the title sponsor of the First Utility Super League and after two years has added the test series to its portfolio.

The three game series begins on 1st November and will see England take on New Zealand in games all over the UK, including the Olympic Stadium in London.

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