Rugby League

Kevin Sinfield joins Green Room Sports

Green Room Sports Management has announced the addition of Kevin Sinfield MBE to its rugby portfolio.

The 35-year-old, who retired from all forms of the game in May, switched codes from league to join union side Yorkshire Carnegie last November after leading the Rhinos to the treble.

Alongside current rugby union names including George Ford, Ben Youngs and Jonathan Joseph. Sinfield is the first player famous for his rugby league exploits to join the agency, having recently retired as one of the most successful players in Super League history.

Fuse Sport + Entertainment appointed by Dacia

Fuse Sport + Entertainment has been appointed by Dacia to activate the brand’s new partnership with the Rugby Football League (RFL). The agency, part of Omnicom Media Group, also played a key role in developing and negotiating the partnership deal.

The 2016 season marked the start of a three-year partnership with the RFL which sees Dacia become the official car partner of the Super League and the Challenge Cup, title partner of the World Club Series and principle partner of the Magic Weekend.

Dacia partners with the RFL

The Rugby Football League (RFL), rugby league's governing body, has signed a partnership with automotive company Dacia.

The three-year deal will run until 2018 and see the Renault-owned brand become the official car partner of the First Utility Super League and the Ladbrokes Challenge Cup, as well as the title partner for the Dacia World Club Series.

RFL appoints Essentially Group

The Rugby Football League (RFL) has appointed Essentially Group, part of CSM Sport & Entertainment, as its exclusive global commercial agency.

The agency will be tasked with sourcing and negotiating a new principal partner for the England national team for next season.

England defeated the world’s number one ranked nation, New Zealand, on Saturday in the deciding Test to secure a 2-1 series victory, with the three matches attended by over 90,000 fans and watched on the BBC by over five million viewers.

First Utility expands RFL partnership

First Utility has announced the expansion of its partnership with the Rugby Football League (RFL) by becoming the official partner of the international test series.

The energy supplier is currently the title sponsor of the First Utility Super League and after two years has added the test series to its portfolio.

The three game series begins on 1st November and will see England take on New Zealand in games all over the UK, including the Olympic Stadium in London.

BBC to show Challenge Cup until 2020

The BBC will televise the Ladbrokes Challenge Cup, as well as highlights of the First Utility Super League, after agreeing a new deal with the Rugby Football League through until 2020.

The broadcaster will now continue to show the final live on the BBC, as well as matches in the sixth round, quarterfinals and semifinals.

The announcement comes just days after Leeds Rhinos beat Hull Kingston Rovers by a record 50-0 to win this year's Challenge Cup at Wembley. The game attracted a crowd of 80,140 to Wembley Stadium, the highest attendance since 2010.

First Utility launches Super League prize

Super League title sponsors First Utility has unveiled details of its latest competition, ahead of the grand final in October, supported by Castleford Tigers’ hooker Paul McShane.  

The winner of the prize draw will get to conduct the pre-game coin toss on the pitch with both captains, before watching the game and presenting champagne to the man of the match.

They will also attend the Man of the Steel black tie awards ceremony and the First Utility Super League Dream team event, where they’ll get to mix with the players.

Hatch joins First Utility for Super League

PR and sponsorship activation agency, Hatch Communications, has been appointed by First Utility to maximise its title sponsorship of the Rugby Super League.

Hatch has been tasked with raising awareness of First Utility amongst rugby league fans throughout the 2015 season. In its second year of sponsorship, the energy provider is looking to promote its low-price energy tariffs and engage with fans directly via PR and experiential activity.


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