Rugby League

BBC to show Challenge Cup until 2020

The BBC will televise the Ladbrokes Challenge Cup, as well as highlights of the First Utility Super League, after agreeing a new deal with the Rugby Football League through until 2020.

The broadcaster will now continue to show the final live on the BBC, as well as matches in the sixth round, quarterfinals and semifinals.

The announcement comes just days after Leeds Rhinos beat Hull Kingston Rovers by a record 50-0 to win this year's Challenge Cup at Wembley. The game attracted a crowd of 80,140 to Wembley Stadium, the highest attendance since 2010.

First Utility launches Super League prize

Super League title sponsors First Utility has unveiled details of its latest competition, ahead of the grand final in October, supported by Castleford Tigers’ hooker Paul McShane.  

The winner of the prize draw will get to conduct the pre-game coin toss on the pitch with both captains, before watching the game and presenting champagne to the man of the match.

They will also attend the Man of the Steel black tie awards ceremony and the First Utility Super League Dream team event, where they’ll get to mix with the players.

Hatch joins First Utility for Super League

PR and sponsorship activation agency, Hatch Communications, has been appointed by First Utility to maximise its title sponsorship of the Rugby Super League.

Hatch has been tasked with raising awareness of First Utility amongst rugby league fans throughout the 2015 season. In its second year of sponsorship, the energy provider is looking to promote its low-price energy tariffs and engage with fans directly via PR and experiential activity.

Super League launches player of the month

Title sponsor First Utility has launched a new format for the First Utility Super League Player of the Month competition, who will now leave it to fans to vote for the league’s most outstanding players.

Working in conjunction with League Weekly, a shortlist of five players will be revealed by writers at the end of each month. Fans will then have the opportunity to vote for the player they believe deserves the award via the competition’s Facebook page.

PhD Nutrition expands into rugby league

PhD Nutrition has signed a new partnership with rugby league side Hull Kingston Rovers to become the club’s official sports nutrition supplier.

PhD, which was acquired by B&B Investment Partners in late 2014, will provide the Hull KR players with a range of nutrition and dietary supplements to aid fitness and conditioning for the 2015 Super League season.

The Hull-based company has worked with a selection of sports teams and ambassadors since the company was founded in 2006, including rugby union club Harlequins.

Ladbrokes named Challenge Cup sponsor

The Rugby Football League has signed a new partnership with Ladbrokes that will see the bookmaker replace Tetley’s as the title sponsor of the Challenge Cup, England's domestic rugby league tournament.

The three-year-deal has been agreed ahead of Thursday's draw for round one of the 2015 competition.

As part of its association, Ladbrokes will have headline branding at all Ladbrokes Challenge Cup ties, introduce a Responsible Gambling programme for Rugby League players, fans and staff and also introduce the tournament's inaugural Ladbrokes Player of the Round Award.

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