Rugby League

Fast Track gets Wooden Spoon for RLWC

International sports marketing agency Fast Track has been appointed by Wooden Spoon, the children’s charity of rugby, to manage their Official Charity Partnership with Rugby League World Cup 2013.

Fast Track, part of the CSM Sport & Entertainment group, will be advising, developing, and creating experiential activity and content to raise awareness of the charity, fundraise and build membership in the build-up to and throughout the tournament. 

St James’ Park to host Magic Weekend

Newcastle United’s St James' Park will host the 2015 Magic Weekend in May, when a full round of Super League fixtures will be played at the venue over two days.

The event has previously taken place at Manchester City's Etihad Stadium, but is not available next year because of building work.

The 52,404-capacity stadium in the north-east will now host three matches on Saturday, 30th May and three more the following day.

Australia and New Zealand to host RLWC

A joint bid from Australia and New Zealand has been chosen by the Rugby League Federation to host the 2017 Rugby League World Cup, beating South Africa who also launched a bid.

South Africa launched their rival bid last year having never hosted the Rugby League showpiece event but did stage the 1995 Rugby Union World Cup in 1995 and the 2010 FIFA World Cup.

The UK, France, Ireland, Australia and New Zealand are the only countries who have hosted the main competition since the inaugural edition in 1954 in France with England having hosted the most recent edition last year. 

RFL confirms CRM 4Sight hire

The Rugby Football League (RFL) has announced a new partnership with Leicestershire-based CRM agency 4Sight Sport & Leisure, with the aim of capitalising on the recent Rugby League World Cup by improving its customer relationship management and fan engagement strategies.

4Sight, who served as the CRM & Data Marketing Agency partner for the Rugby League World Cup 2013, will now help to raise awareness of the RFL’s Extraordinary Rugby initiative – a scheme designed to increase participation in the sport. 

Rugby League seeks partners for new format

With the Rugby League World Cup heading towards its final stages around the country, the Rugby Football League (RFL) has launched a new minimal-contact version of the game, aiming to take the sport to a much wider audience of men and women.

Play Touch Rugby League has been piloted over the past two years, and the RFL is now seeking licensed partners to deliver the programme at sports and leisure venues across the UK.

Play Touch Rugby League is part of the RFL’s new community game strategy, to deliver aspects of the traditional game without the high impact tackling.

RLWC2013 signs trio of sponsorships

The Rugby League World Cup 2013 (RLWC2013) has announced partnerships with, Gatorade and Thirsty Planet.

Gatorade will become the Official Sports Drink, Thirsty Planet the Official Water Supplier and the Official Betting and Gaming Partner to the tournament which kicked off on Saturday at the Millennium Stadium in Cardiff.

Canterbury signs England RL captain

Canterbury has announced England rugby league and Leeds Rhinos captain, Kevin Sinfield, as its latest ambassador – ahead of the kick off to the Rugby League World Cup 2013 in Cardiff tomorrow.

As part of the agreement Sinfield will endorse the brand’s range of rugby and lifestyle clothing.

Sinfield is Super League’s all-time leading points and goal scorer, has captained Leeds Rhinos for over a decade leading them to six Super League Grand Final victories and three World Club Challenge titles. 

RLWC adds to sponsor list ahead of kick-off

Ahead of the opening of the Rugby League World Cup 2013 in Cardiff on Saturday, organisers of the tournament have added to its sponsorship portfolio with car rental brand Hertz UK and travel and leisure company EZE Group coming on board ahead of kick off.

The competition begins with a double-header at the Millennium Stadium featuring England’s opening match against Australia, followed by Wales v Italy.


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