Rugby Union

ITV announce Rugby World Cup viewing figures

ITV has claimed rising audiences for its Rugby World Cup coverage, making the announcement after the conclusion of the competition's pool stages.

The broadcaster says that audiences have risen by almost a third when compared with 2011, a comparison justified by the broadcaster on the grounds that the New Zealand-hosted competition, which took place eight years ago, is the last time a Rugby World Cup saw matches take place in the morning, UK time.

World Rugby announces cancellation of two games

World Rugby has announced the cancellation of two of its World Cup matches as Typhoon Hagibis threatens host nation Japan.

England’s match with France, as well as New Zealand’s clash with Italy will both be cancelled, with each team receiving two points. The governing body says that the decision to cancel the matches was taken after ‘extensive evaluation’, and was ultimately based on safety grounds.

England Rugby launches 'Food for Rugby' platform

England Rugby and Optimum Nutrition, an Official Partner of the RFU, have launched a new initiative called ‘Food for Rugby’, designed to give diet and nutritional advice to the wider rugby community.

Hosted on the England Rugby website, the hub is designed to be a source of information and advice for players, coaches and parents on a range of topics including how to manage weight loss, muscle gain and recovery, allowing players to optimise their diets for their own unique situations.

World Rugby partners with TikTok for RWC

World Rugby has teamed up with TikTok to launch its own channel and hashtag challenge on the video-sharing platform for the 2019 Rugby World Cup.

The #RugbyFever challenge will be available in the UK, France, Italy, Australia, Japan and Argentina and encourages fans to share their excitement about the tournament.

The sport’s governing body has also launched a channel on the platform to showcase its own tournament videos featuring teams, players and behind the scenes clips, with the channel already gaining over 15.5k followers.

Canon tech realises 360° highlights

Rugby World Cup partner Canon has used the 2019 tournament to showcase its newest 360 degree camera angle, providing highlight clips from angles rugby fans will never have seen before.

Using Free Viewpoint Video System, which generates video from all around the pitch before turning that into 3D data which can be turned into video, Canon has been able to create video highlights from thrilling angles, showcasing the speed, power and intricacy of some of the World Cup’s most important moments.

Canterbury lets fans at work keep up with rugby scores

Canterbury’s kit partnerships with England, Ireland, Canada and host nation Japan makes it one of the most visible brands at the Rugby World Cup 2019, and the brand has now launched a new activation to help fans in England stay up to date with the scores while at work.

The ‘Canterbury Spreadshhheet’ uses tech hacks to disguise live scores and key match stats as a standard spreadsheet, allowing England fans to keep abreast of the match without alerting their bosses to the fact they’re not working.

RFU and Irwin Mitchell launch mentor programme

On the eve of the 2019 Rugby World Cup, legal firm Irwin Mitchell has launched a major mentoring programme as part of its new deal with the RFU to become the Official Legal Partner of England Rugby.

The new programme will create a community of mentors across 750 clubs in England, supporting over 35,000 14-18 year old players in total – ultimately aimed at improving the retention of young people in the sport for longer, smoothing the transition from age grade rugby to adult level.

O2 Head of Sponsorship Gareth Griffiths on 'Be Their Armour' campaign

O2's new England Rugby ad campaign entitled ‘Be Their Armour’ will air on TV on Sunday 22nd September, when England face Tonga to kick off their Rugby World Cup 2019 campaign.

The brand is an official team sponsor of the RFU and England Rugby, and has been for 24 years, making it one of the longest-serving shirt sponsors in sport. Now, it is using its position as both an official partner as well as a visible mass-market brand to drum up support for the team as they prepare for the tournament ahead.


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