Rugby Union

BT and Scottish Rugby gave fans VR training experience

BT and Scottish Rugby have given fans the chance to take part in a training session with their heroes through a VR-enabled sports team training experience.

Created with a robotic, remotely controlled and gyroscopically stabilised 360 degree camera system that can travel at the same speeds as the players sprinting, the pair were able to create a first of its kind virtual reality film.

Six nations confirms scheduled games to go ahead

The Guinness Six Nations has confirmed that its fourth round of matches will go ahead, with the exception of the already-postponed game between Ireland and Italy in Dublin, which has been called off due to coronavirus fears.

Officials met in Paris to discuss the impact that coronavirus might have on the rest of the tournament. Organisers have said that they and the six participating unions will “strictly follow any directive given that would impact sporting events,” but for the moment the tournament would continue as planned across the men’s, women’s and U20 competitions.

Coronavirus forces postponement of Ireland v Italy Six Nations Game

Ireland’s Guinness Six Nations, Women’s Six Nations and U20 Six Nations matches against Italy across the weekend of 6th - 8th March 2020 have been postponed over fears of the spread of coronavirus.

The news comes after Irish Health Minister Simon Harris said the game should be called off.

After a meeting between the IRFU and the minister, the decision was taken to postpone the game, with the governing body saying it would attempt to reschedule the fixtures.

World Rugby to review transgender policy

World Rugby will host what it says is a ‘ground-breaking’ forum in London which will pave the way for a comprehensive review on rugby’s policies relating to transgender players.

The sport’s governing body says it will consult with a host of experts in the fields of sports science, biology, medicine, ethics and law, as well as voices from the global women’s game in order to ensure its policies are ‘fit-for-purpose in the modern sporting and societal landscape’. 

England Rugby announces partnership with Red Bull

Red Bull has become the Official Energy Drink Partner of England Rugby after signing a new a multi-year deal.

The agreement will see the brand support both the England men’s and women’s teams in both 15s and sevens formats, while the RFU says there will be a particular mutual emphasis on developing grassroots sevens talent.

The relationship will also see Red Bull make use of branding opportunities at the London leg of the HSBC World Rugby Sevens Series, as well as supporting the regional England Rugby Sevens Series events.

Northampton Saints appoint new commercial director

Northampton Saints has appointed Tony Davison as its new Commercial Director.

Joining up with the Premiership Rugby team from Sunderland AFC, where he was Managing Director until leaving the club in October 2019, Davison will report to CEO Mark Darbon and will be tasked with helping the club step up its commercial ambitions and increase revenues at Franklin’s Gardens.

“I am very pleased to welcome Tony to Saints at an exciting time for the club,” said Mark Darbon, CEO, Northampton Saints.

Guinness ramps up Six Nations activation with Digital OOH campaign

As the Six Nations takes its first rest week, parent company Diageo has launched a new digital out of home campaign to promote its Guinness Six Nations title sponsorship.

The campaign, devised by Carat and Posterscope, with creative by AMV BBDO and Geometry, aims to capture the attention of both Guinness Six Nations fans and championship ‘flirts’ by encouraging them to ‘settle in’ at bars and pubs to watch the game with a pint of the black stuff.

Allianz set to end Saracens sponsorship

According to multiple reports in the Financial Times, The Telegraph and The Times, Allianz is set to pull out of its eight-year long sponsorship deal with Saracens.

In November 2019, it emerged that the club had breached salary cap regulations and the reigning English and European champions were hit with a £5.36m fine and deducted 35 points, and before being hit with a further deduction, effectively relegating the club to the Championship at the end of the season.

RFU confirms cut to Championship funding

The RFU has confirmed it will cut funding for clubs in the Championship, English rugby’s second tier competition.

Clubs will receive approximately £288,000 each under the new regulations, which the RFU says represents a return to the levels of funding prior to the 2016-2020 cycle - in which clubs have received an aggregate of £534,000.

The decision, according to the RFU, has been taken partly as a response to targets which were set by the national governing body, but which were not met by clubs.


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