Rugby Union

England Rugby launches community campaign

England Rugby has unveiled 'We Play Rugby,' its new marketing campaign to increase participation across all formats of the game played around the country.

The campaign was first unveiled at Twickenham Stadium on Sunday during the Guinness Six Nations fixture between England and France.

'We Play Rugby' has been developed for all who are involved with the community game, as well as those trying rugby for the very first time.

British Airways unveils Twickenham fanzone

British Airways unveiled an experiential two-tier fanzone at Twickenham ahead of England’s convincing Guinness Six Nations victory over France.

Whilst triple try scorer Jonny May provided the entertainment on the pitch, away from the field, fans attending Sunday’s fixture were treated to the British Airways fanzone activation, designed, produced and managed by CSM Live.

Both a Principal Partner to Twickenham Stadium and the Official Airline Partner to England Rugby, British Airways will this year celebrate its 100th anniversary.

HSBC: From childhood adversity to star

HSBC has released a short film that looks into the tough upbringing of Black Ferns star and Olympic silver medallist Ruby Tui, and how it inspired her to reach the top of the rugby world.

The film explores Ruby’s journey from growing up in Wellington to representing her country at the Olympic Games and achieving unprecedented series success. It reveals the challenges she overcame in her early life and explores the motivation behind her famous drive and determination.

TwelfthMan delivers RPA rebrand

The Rugby Players Association (RPA) has unveiled its rebrand undertaken by creative agency TwelfthMan.

TwelfthMan had been appointed last year as the RPA’s official creative partner, resulting in a full review of the association’s brand identity and strategy to mark the organisation’s 20th anniversary.

The agency's brief included delivering a new logo design and graphic language, which has been applied across all sub-brands for a more rationalised and unified approach.

Purplebricks in Scottish Rugby shirt deal

Scottish Rugby has announced estate agent Purplebricks as its new back-of-shirt sponsor ahead of the start of the 2019 Guinness Six Nations.

It follows Purplebricks’ partnership with Scottish Rugby through the 2018 Autumn Tests.

Under the new agreement, the Scottish national team will sport the estate agent's logo throughout the Six Nations, starting with the home fixture against Italy at the weekend.

Guinness Clear: O'Driscoll and Dallaglio

Guinness, the new title partner of the Guinness Six Nations, has launched a responsible drinking campaign with rugby legends Brian O’Driscoll and Lawrence Dallaglio.

Former Irish international rugby player Brian O’Driscoll and former English international and World Cup winning rugby player Lawrence Dallaglio were at St. James’s Gate to launch the #GuinnessClear campaign and encourage all rugby fans to drink responsibly throughout the Guinness Six Nations by drinking Guinness Clear (tap water) to moderate their drinking choices.

Six Nations CEO responds to rugby shake-up talks

Six Nations Chief Executive Ben Morel has issued a statement emphasising that the addition of any new international competition to the rugby calendar will need to offer a “substantial improvement on the current set up.”

It follows a meeting in Los Angeles this week between top tier rugby union and competition Chief Executives to discuss a radical shake-up of the international rugby schedule.

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