Rugby Union

Fifty Digital lands Rugby World Cup 2019 win

Digital and social agency Fifty Digital has been selected by World Rugby to manage creative, social media and content for the upcoming Rugby World Cup 2019.

After a competitive pitch, the agency’s brief is part of World Rugby’s plans to attract younger fans as well as non-traditional audiences, translating the governing body’s values and tone of voice, as well as the spirit of rugby across social channels, content and campaigns. The agency is also tasked with tailoring relevance to each country and region.

Vodafone signs title sponsorship deal with Wasps Ladies

Vodafone has added Wasps Ladies to its tie-in with the rest of the sporting institution’s brands.

The telecoms company will be the title sponsor for the women’s rugby side for the 2019/20 season - the team’s 35th anniversary year - and will also sponsor Wasps Netball, who came second in the 2019 Vitality Netball Superleague.

The club say that the brand’s investment into the club will allow the team to run skill specific drills and to schedule training times around the lives of their working professional players.

O2 launch England Rugby activation ahead of World Cup

After the announcement of the England Rugby World Cup squad earlier this week, RFU sponsor O2 unveiled its Wear The Rose campaign at a live event in Bristol.

The free festival held at the Bristol Amphitheatre included appearances by Head Coach Eddie Jones, 2003 World Cup winner Jonny Wilkinson and player-turned-pundit Ugo Monye as well as live music and a touch rugby tournament in which 160 fans competed. 

Guinness honour pioneers of Japan's women's rugby

Guinness has launched a new spot for its Made of More campaign, telling the story of a pioneering women’s rugby team in Japan.

Ahead of the World Cup next month to be held in the country, Guinness - which is not an official sponsor of the tournament, but who are active sponsors in the wider rugby space - have created a short documentary featuring former players from Liberty Fields RFC, a rugby team set up in 1988 after the Japanese Rugby Football Union refused to let women play under their jurisdiction.

England look to inspire with RWC squad unveil

Eddie Jones has announced his much-awaited 31-man England squad for the upcoming Rugby World Cup in Japan.

The squad was celebrated on the England Rugby social media channels with a nine-minute video taking a look at each of the players, evoking their paths from schoolboy to World Cup squad with comment from family and friends as well as old pictures and videos.

The video is captioned on Twitter with the phrase ‘Every journey starts somewhere’ and has racked up over 275k views on Twitter alone.

Scottish Rugby posts record turnover

Scottish Rugby has posted a record turnover, claiming it is in the best net cash position for over 25 years.

After a successful period on the pitch for the national team and club sides - including Glasgow Warriors reaching the final of the Pro14 and Scotland retaining the Calcutta Cup for the first time in 35 years - the Union has seen its turnover rise by £3.9m to hit a record £61.1m.

INDUSTRY SHORTS: Tour of Britain, Rugby World Cup, North Face, England Rugby, ITF

Cetaphil has struck a deal with the OVO Energy Tour of Britain, marking the skincare brand’s first foray into cycling sponsorship.

Cetaphil will sponsor the race’s points jersey for the duration of the event, which will run from 7th-14th September.

The brand will also be granted hospitality, sampling, branding and activation rights in the build-up to the race, which will start in Glasgow and conclude in Manchester, with the action to be shown on domestic free-to-air channel ITV4.

Air All Blacks takes off ahead of Rugby World Cup

Air New Zealand has launched a new campaign ahead of the 2019 Rugby World Cup which takes viewers to the headquarters of “newly established airline” Air All Blacks.

The campaign sees ideas for the airline’s first safety video discussed and is intended to promote Air New Zealand’s partnership with New Zealand Rugby, which has run for two decades. All Blacks Head Coach Steve Hansen along with Captain Kieran Read, Sam Cane, Anton Lienert-Brown and Ryan Crotty join a diverse cast in the safety video.


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