Rugby Union

England Rugby announce Charles Tyrwhitt partnership

England Rugby has signed a new four-year partnership with Charles Tyrwhitt, who will become the organisation’s Official Formalwear Partner.

The British menswear brand will collaborate with England Rugby to tailor an exclusive collection of bespoke formalwear to dress the men’s and women’s senior squads, as well as Under 18 and 20 teams and RFU staff. 

The brand will draw on the expertise of its sister business, The White Company, to supply formalwear for the England women’s team. 

Fan-designed Mitsubishi trucks to lead England and Scotland rugby teams onto pitch

Mitsubishi Motors in the UK has launched a new ‘Lead the Team’ competition, asking England and Scotland rugby fans to design a special edition wrap for two L200 pick-up trucks which will lead the teams onto the pitch at Twickenham and BT Murrayfield during the 20/21 season. 

The brand is the current Official Performance Partner for England Rugby and Official Partner of Scottish Rugby and has challenged fans to ‘craft a design that immortalises what rugby means to them’.

Siya Kolisi announced as new Mercedes-Benz ambassador

Siya Kolisi has partnered with Mercedes-Benz in a new partnership which will see the World Cup-winning South African rugby captain collaborate with the luxury carmaker on a range of projects over the next 12 months.

The new partnership, negotiated by the Jay-Z-owned management company Roc Nation Sports, will see Kolisi join a number of global athletes as a ‘friend of the brand’, including Roger Federer, Lewis Hamilton and Rickie Fowler.

“Our brand ambassadors are inspiring pioneers, explorers, high achievers,” said Selvin Govender, Marketing Director, Mercedes-Benz SA. 

Adidas extends with England rugby in multi-year deal

England Rugby and its Official Footwear Supplier adidas have extended their partnership for another four years. 

The extension will begin on 1st September 2020, and will run until the end of the 2023/24 season. The deal will take the partnership, which began in 2016, up to at least eight years.

The sportswear brand will maintain exclusive rights to players’ rugby boots and trainers, and will provide footwear for England Rugby’s men’s, women’s and age grade teams, as well as the coaching team and the wider England Rugby staff. 

Giant portrait celebrates Premiership Rugby return

Ahead of the Premiership Rugby restart Twickenham Stadium has been transformed, with three massive portraits of rugby stars placed on the pitch. 

The giant art installation, the largest outdoor painting ever created in the UK, was unveiled to celebrate the restart of Gallagher Premiership Rugby on Friday 14th August when Harlequins play Sale Sharks just 200 metres away at the Twickenham Stoop.

The artwork features Harlequins player, Joe Marler, Saracens’ Maro Itoje, and Sale Sharks’ Rugby World Cup winner Faf de Klerk.  

British and Irish Lions announces Vodafone as Lead Partner

The British and Irish Lions has revealed Vodafone as its Lead Partner for the upcoming 2021 tour of South Africa.

The partnership will see Vodafone’s logo on the front of the Lions’ shirt throughout the tour, while the brand will also provide communications equipment to ensure connectivity for those taking part in the trip, as well as technical support for training and player performance.

Vodafone will also offer its customers the chance to enter competitions to win tour tickets as well as merchandise giveaways through Vodafone’s VeryMe loyalty programme. 

World Rugby launches governance review

British Olympic Association Chairman and former Olympics Minister Sir Hugh Robertson will chair a new independent-led governance review launched by World Rugby.

The governing body says it aims to build on a review taken in 2015, which it says delivered ‘transformational’ changes to the make-up of the federation’s decision-making body, the World Rugby Council, including wider union representation and greater gender diversity.

Premiership Rugby clubs agree to cut salary cap

Premiership Rugby clubs have unanimously agreed to cut their salary cap by £1.4 million.

The league says the salary cap will be reduced in the 2021/22 season and will return to its current level before the start of the 2024/25 season at the latest.

The move sees the cap cut from £6.4 million - which could reach £7 million with ‘credits’ - to £5 million, which can be topped up to total of £6 million through credits. Credits are earned through the use of home-grown players and injury dispensation.

Umbro to become England Rugby kit supplier in four-year deal

England Rugby has announced a new four-year partnership with Umbro, who will become the Official Technical Kit Partner of the country’s rugby union teams from 1st September 2020.

The British sportswear manufacturer will provide match kits for all of the England Men’s teams, Red Roses, sevens and age group teams managed by the RFU.

It will also provide the team’s training wear and off-field kit as well as offering fans a full range of supporter wear including men’s, women’s and children’s ranges from the start-date of the partnership. 


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