Rugby Union

Industry Shorts: World Rugby, LET, SFA, Hyundai

World Rugby and golf’s Ladies European Tour (LET) have become the latest sporting bodies to unveil environmental initiatives.

World Rugby marked World Environment Day by signing the Sports for Climate Action Declaration and Framework, recently signed too by the AELTC. Sports for Climate Action is a collaboration between the United Nations Framework Convention on Climate Change (UNFCCC) Secretariat, UN Climate Change, and is also endorsed by the International Olympic Committee.

Premiership Rugby signs betting partner

Premiership Rugby has agreed a new partnership with LeoVegas Mobile Gaming Group, with its brand becoming the league’s official betting partner.

The length of the deal was not disclosed, but it will commence from the 2019/20 season. Premiership Rugby will become’s first league-wide partnership. and Premiership Rugby both have an established relationship with EPIC Risk Management, which aims to tackle problem gambling by providing education and risk management consulting.

Guinness Gates transformed to back Union Cup

Irish brewery Guinness has elected to change the colours of its famous gates in Dublin for only the second time in its history in order to support the forthcoming 2019 Union Cup rugby union competition.

The Guinness Union Cup Gates will support the brewery’s partnership with Europe’s biggest LGBT+ inclusive rugby tournament, which takes place in the Irish capital for the first time from 8th to 9th June.

HSBC showcases Baker’s rise to Sevens greatness

HSBC, title partner and Official Banking Partner of the World Rugby Sevens Series, has commissioned a film on the story of two-time HSBC World Rugby Men’s Sevens Player of the Year, Perry Baker.

The film covers the rise of the USA Rugby star from NFL dropout to becoming World Rugby Sevens Player of the Year, Olympian and leading try-scorer for the USA.

The film’s release comes as Baker returns from serious injury just in time for the HSBC London Sevens. Earlier this year, the 32-year-old suffered a jaw break that nearly ended his season.

Industry Shorts: Pro14, Wolves, Octagon, Game4Padel

The Guinness Pro14 has launched its own OTT video platform, claiming it is the first major rugby union competition to do so.

Developed in partnership with production company StreamAMG, Pro14 TV has been launched ahead of this weekend’s semi-finals of the Pro14 Finals Series. Supporters in selected international territories will also be able to watch all the action from across the championship live via the direct-to-consumer platform. 

Wooden Spoon sets world record with Everest rugby game

A group of adventurers have set a new world record for the highest game of rugby in history in an event organised by children’s charity Wooden Spoon.

On 30th April, a group comprising former international rugby players, leading business executives and others from the rugby community broke the record on the East Rongbuk Glacier near Mount Everest’s Advanced Base Camp. The game was played at 6,331m above sea level.

The game formed part of the LMAX Exchange Everest Rugby Challenge, which has already raised over £250,000 in donations.

Dark Horses engaged to drive launch of RugbyX

Sports creative agency Dark Horses has created a brand identity to drive the launch, and boost ticket sales, for RugbyX.

Set to stage its inaugural event at The O2 in London on October 29th, RugbyX has been designed as a short form version of rugby union.

Sanctioned by the sport’s world governing body, World Rugby, RugbyX is a faster and more intense format of rugby, with five players per team and simplified rules.


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