USA Rugby has penned a six-year partnership with sportswear provider Castore.
Premiership Rugby can today announce a multi-year partnership with Fuller’s London Pride. The agreement will see Fuller’s London Pride become the Official Beer of Premiership Rugby, reinforcing the brand’s heritage with rugby; from supporting the game’s grassroots community clubs up to the elite level, and as an iconic ale enjoyed by fans and players alike for generations.
The Women’s Rugby Association, which is being launched today with World Cup Winner Nolli Waterman as CEO, is a new players’ union which will provide support and a collective voice for Premier 15s players.
The Allianz Premier 15s is at the forefront of domestic women’s rugby. The standard of rugby is accelerating to new levels, audiences are growing and there is unprecedented coverage in the media. During this period of significant growth, it is critical that players are supported and protected on and off the field and have a voice on the future of the game.
While the absence of travelling and domestic fans was palpable during the 2021 British & Irish Lions Tour of South Africa, the touring party found a new way to galvanise support watching from home via the fully integrated Lions Media Portal. PT SportSuite’s Nick van Rensburg speaks about the ‘beauty’ of user-generated content.
World Rugby plans to launch programme of digital collectibles to engage fans and transform its commercial models
World Rugby has announced that it has launched a Request for Information (RFI) process for interested parties to join its Digital Collectables journey, enabling the sport to reach and attract new audiences globally.
Premiership Rugby and Gallagher have today announced a multi-year renewal of their existing partnership.
Gallagher has reaffirmed its commitment to the sport as the Official Title Partner to elite rugby’s most competitive league. The partnership extension builds on its first four years of a successful sponsorship that has delivered year-on-year increases in brand awareness and business value.
Ticketmaster Sport will become the Official Ticketing Partner for Premiership Rugby in a new league-wide partnership. As the official ticketing partner, Ticketmaster Sport will deliver ticketing technology and marketing solutions for the next five years.
World Rugby has relaxed its eligibility rules to allow national team players to switch countries from January 2022.
Under the current regulations, a player is unable to switch national team once they have won a senior cap - and are thereafter tied to that country.
The United Rugby Championship (URC) has announced a new collaboration with Roc Nation global music platform Equity Distribution (EQ), in an effort to target a younger and more diverse fanbase. The partnership will give URC access to EQ’s roster of musical artists, and permission to use content from those artists across various URC platforms.
South Africa's director of rugby Rassie Erasmus has been banned from all rugby for two months after World Rugby found him guilty on six charges.
The South Africa director of rugby will also be forbidden to take part in any matchday activities, including coaching and media duties, until September 30, 2022.
The 49-year-old has been punished for an hour-long video criticising the refereeing in July's first-Test defeat by the British and Irish Lions.
World Rugby found the video contained "multiple abusive and insulting comments and attacks on the officials".