Sport and entertainment marketing consultancy Strive Sponsorship has been appointed by World Rugby to explore growth opportunities for rugby union’s global governing body in video gaming and the burgeoning esports industry.
The partnership has been announced just days after Strive struck up a similar arrangement with the England & Wales Cricket Board.
Premiership Rugby has confirmed that media industry executive Darren Childs will succeed Mark McCafferty as Chief Executive.
Childs, who has more than 25 years of experience in the media sector, announced in February that he would be stepping down in June from his current role as Chief Executive of multi-channel broadcaster UKTV after eight years at the helm.
As anticipation continues to build ahead of the BT Sport Industry Awards 2019 on Thursday, 25th April, we catch up with Simon Halliday, whose Sporting Wine Club will again be providing the finest wines for the industry’s night of the year.
In this exclusive interview, the former British & Irish Lion and current Chairman of European Professional Club Rugby (EPCR), tells us what guests can expect from this year’s wine selections, which bear the name of an Argentinian football icon…
Saracens Rugby Club and Tottenham Hotspur Football Club have announced a five-year partnership that will see Saracens play its annual showpiece fixture at the new Tottenham Hotspur Stadium.
The move has been described as a “tremendous opportunity,” reflecting the clubs’ shared vision of sport-led regeneration in north London communities.
Organisers of the HSBC London Sevens have revealed a first-of-its-kind...
Scottish Rugby has become the first Tier 1 national governing body to link with a Major League Rugby franchise in the United States.
The union has taken a minority stake in new, Washington-based expansion team Old Glory DC, which will play in an expanded 12-team MLR competition from February 2020.
Under the deal, Scottish Rugby will provide a combination of financial and rugby support and see its Chief Operating Officer, Dominic McKay, sit on the Old Glory DC board.
The strategic partnership was born out of conversations in the US market around expanding the PRO14.
In this exclusive feature for Sport Industry Group, Alastair Lyon, Senior Account Executive in the Brand Marketing Practice Sports & Entertainment team at FleishmanHillard Fishburn, looks at the professionalisation of England Women’s Rugby and what it means for brands.
Global consultancy FHF formally launched a sports and entertainment division within its brand team last year, under the leadership of Chris Gratton (formerly of Octagon).
Only one quarter of the world’s most avid rugby fans are able to name the five official partners of the Rugby World Cup, according to new research from sport media company Snack Media.
The finding is among the results of a survey conducted among members of Snack’s 2.5 million-strong Rugby Network, which claims to be the largest independent online rugby audience in the world.
Among 400 international respondents to the survey, whose findings were released with six months to go to the start of the Japan 2019 showcase, 74% were unable to name all of the tournament’s partners.
Infront has confirmed its status as the “preferred commercial partner” for World Rugby’s proposed new Nations Championship.
It follows media reports of a £5bn offer, which has kept alive controversial plans for the new global league.
The concept, formally presented by World Rugby to its member unions in Dublin this week, had been threatened by a parallel Six Nations move to consider selling a stake to private equity firm CVC.
World Rugby has released a statement in an effort to clarify the organisation’s position on the merits and structure of the proposed new Nations League.
It follows criticism of proposals for the new annual global competition from a number of stakeholder groups within the game.
Opposition was led by the International Rugby Players (IRP) council, which issued a statement as the news broke last week, expressing concern over the impact of the changes on player welfare.
The Sport Industry Daily
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