SailGP teases season two with first global campaign

SailGP has launched its first global marketing campaign to mark one month until its Season two opener.

The campaign, entitled ‘It’s Not What You Think’, seeks to showcase how the sailing championship is transforming a traditional sport into a modern spectacle.

Developed in conjunction with GBH London, the campaign - which will include TV, digital / social and OOH elements - aims to challenge its audience’s perception of sailing by showing the sport as an action-packed spectacle that features ground-breaking and broadcast innovations to bring fans closer to the action.

SailGP announces senior hires alongside new marketing campaign

SailGP has added three new hires to its marketing team and unveiled plans to launch its first global marketing campaign in January 2020.

Michael Porter, previously of Formula E, will become Head of Marketing and Innovation; Jose Garnes, who most recently lead content strategy for multiple rights holders at Sunset+Vine, including the INEOS 1:59 challenge joins as Head of Content; and Daisy Vollans, who joins from OTRO, will be Head of Digital and Engagement. All three will report to CMO Tim Godfrey.

INEOS TEAM UK to take charge of Britain's SailGP team

Sir Ben Ainslie’s INEOS TEAM UK will take over Great Britain’s entry into SailGP, with the four-time Olympic gold medallist to take the helm himself.

INEOS have become presenting partner of the Great Britain SailGP Team, and INEOS TEAM UK will lend athletes to the team moving forward. The deal runs for an initial one year.

The new league, whose second season will begin in Sydney in late February, is run by billionaire Larry Ellison and Olympic gold medallist Sir Russell Coutts. Although each team’s budget is currently underwritten by Ellison, INEOS will fund its own team.

INDUSTRY SHORTS: Birmingham 2022, SailGP, Eurosport, GB Hockey

A new project designed to encourage social integration among young people from 20 schools across Birmingham has been set up ahead of the city’s staging of the 2022 Commonwealth Games.

The Birmingham Connect project will see young people aged 11 to 13 paired with students in other schools across the city to help them connect through sport.

The project is being run by the children’s charity Youth Sport Trust in partnership with the English Commonwealth Games team, Team England. Funding has been provided by Sport England and other local and national organisations.

SailGP reveals remote production tech

SailGP, the new harbour-based sailing league for national teams, has revealed how 1,200 sensors and state-of-the-art drone technology underpinned an ambitious remote production strategy for the series’ inaugural event in February.

SailGP – billed as a disruptive series that will boast “bold, cutting-edge technology” with in-shore racing featuring F50 catamarans that can travel at more than 60 miles per hour – used the production techniques to support its world feed for media partners covering 91 territories worldwide.


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