SailGP has launched a new esports tournament - the 2020 eSailGP Championship - to give fans the chance to virtually pilot the world’s fastest sail race boats. The new championships will launch alongside the Sydney SailGP, which launches the second season of the sailing series.
SailGP has announced that global entertainment, sport and content company Endeavor has acquired a minority stake in the sailing series.
Endeavor’s investment position in SailGP, which is about to embark on its second season in February 2019, values the global sports property at US$200 million after a successful first campaign.
SailGP has launched its first global marketing campaign to mark one month until its Season two opener.
The campaign, entitled ‘It’s Not What You Think’, seeks to showcase how the sailing championship is transforming a traditional sport into a modern spectacle.
Developed in conjunction with GBH London, the campaign - which will include TV, digital / social and OOH elements - aims to challenge its audience’s perception of sailing by showing the sport as an action-packed spectacle that features ground-breaking and broadcast innovations to bring fans closer to the action.
SailGP has added three new hires to its marketing team and unveiled plans to launch its first global marketing campaign in January 2020.
Michael Porter, previously of Formula E, will become Head of Marketing and Innovation; Jose Garnes, who most recently lead content strategy for multiple rights holders at Sunset+Vine, including the INEOS 1:59 challenge joins as Head of Content; and Daisy Vollans, who joins from OTRO, will be Head of Digital and Engagement. All three will report to CMO Tim Godfrey.
Sir Ben Ainslie’s INEOS TEAM UK will take over Great Britain’s entry into SailGP, with the four-time Olympic gold medallist to take the helm himself.
INEOS have become presenting partner of the Great Britain SailGP Team, and INEOS TEAM UK will lend athletes to the team moving forward. The deal runs for an initial one year.
The new league, whose second season will begin in Sydney in late February, is run by billionaire Larry Ellison and Olympic gold medallist Sir Russell Coutts. Although each team’s budget is currently underwritten by Ellison, INEOS will fund its own team.
Sir Russell Coutts, a five-time America’s Cup winner including three times as skipper and twice as team chief executive, is the most successful helmsman in the competition’s history.
A new project designed to encourage social integration among young people from 20 schools across Birmingham has been set up ahead of the city’s staging of the 2022 Commonwealth Games.
The Birmingham Connect project will see young people aged 11 to 13 paired with students in other schools across the city to help them connect through sport.
The project is being run by the children’s charity Youth Sport Trust in partnership with the English Commonwealth Games team, Team England. Funding has been provided by Sport England and other local and national organisations.
SailGP has named Tim Godfrey as its Chief Marketing Officer and Harvey Schiller as Strategic Advisor, while Christy Cahill has also been promoted to Chief Communications Officer.
Godfrey most recently held senior roles with ITN Productions and Formula E. In his new position, he will oversee SailGP’s broadcast, distribution, content, digital, branding and promotion.
SailGP, the new harbour-based sailing league for national teams, has revealed how 1,200 sensors and state-of-the-art drone technology underpinned an ambitious remote production strategy for the series’ inaugural event in February.
SailGP – billed as a disruptive series that will boast “bold, cutting-edge technology” with in-shore racing featuring F50 catamarans that can travel at more than 60 miles per hour – used the production techniques to support its world feed for media partners covering 91 territories worldwide.
Oracle CEO Larry Ellison and New Zealand yachtsman Sir Russell Coutts have launched a new global league with a vision to take sailing to the masses.
SailGP comprises five World Sailing-sanctioned grand prix events featuring six national teams competing on identical wingsailed F50s – the world’s fastest, most technologically-advanced catamarans.
A high-profile launch event at Tower Bridge in London was accompanied by an immersive installation on the South Bank in the city, which sought to introduce newcomers to the SailGP concept.