Swimming saves the NHS £357m a year, says Swim England

Swim England has published a new report which claims swimming saved the UK health system £357m last year.

The National Governing Body's Value of Swimming report outlines how water-based activity helps people to ‘live longer, better, happier lives’, whilst also saving the NHS money as a result of reduced GP and psychotherapy visits. The report’s analysis found health savings made in dementia and strokes, as well as reducing anxiety and depression among those who swim.


Writing for Sport Industry Group, Ben Nichols shares his views on why the International Swimming League is just the tip of the iceberg when it comes to athlete-led reform in sport.

Ben is the former Director of Communications and Public Affairs for the Commonwealth Games Federation and former Head of Media Relations for the World Anti-Doping Agency (WADA). Ben now runs his own communications consultancy, Ben Nichols Communications, and counts the new athlete force for good movement ‘Global Athlete’ as one of his clients.

Promote PR to support Para Swimming worlds

British Swimming has appointed Promote PR  to manage marketing and communications for the 2019 IPC World Para Swimming Championships, which will take place at the London Aquatics Centre.

London was only confirmed as the new host of the rearranged championships earlier this week, with British Swimming stepping in after the International Paralympic Committee stripped Malaysia of the right to stage the event.

Swim England: Wanda's Story - #LoveSwimming

Swim England has launched the latest phase of its Love Swimming campaign focussing on individuals from across the UK who were prescribed swimming to aid a range of medical conditions. They are all strong advocates of the power of swimming to improve their medical conditions including Type 2 diabetes, arthritis and chronic pain. The campaign has been launched ahead of World Health Day on 7th April.

Pugh and thinkBeyond hail government’s ‘landmark’ oceans call

Endurance swimmer-turned-campaigner Lewis Pugh is hailing the decision of the UK government to table a UN motion calling for 30 percent of the world’s oceans to be protected by 2030.

Pugh has been lobbying governments worldwide to adopt the ambitious strategy, including via his ‘The Long Swim’ campaign, crafted with the support of sport-for-social change consultancy thinkBeyond.

Now the UK has declared it will urge other nations at the UN General Assembly, taking place in New York this week, to treble the current 10% global target for marine protection.

Pugh completes The Long Swim with thinkBeyond

Endurance swimmer Lewis Pugh has completed his unprecedented 530-kilometre swim along the length of the English Channel - part of a campaign to highlight the need for improved marine protection, supported by social change consultancy thinkBeyond. 

The United Nations Patron of the Oceans arrived in Dover after 49 days, becoming the first person to complete the feat without a wetsuit or flippers, in accordance with the Channel Swimming Association (CSA) rules. 


Subscribe to RSS - Swimming