The ITF has rebranded the Fed Cup, which will be renamed the Billie Jean King Cup by BNP Paribas.
According to the federation, it is the first time a major global team competition has been named after a woman, while the move also follows the introduction of a new finals format that will bring the 12 best nations together over one week in Budapest to compete to become world champions.
The LTA has become the first National Governing Body in the UK to be accredited by the Living Wage Foundation.
According to the organisation, the commitment will see all LTA employees receive a minimum hourly wage of £9.30 in the UK, or £10.75 in London - a wage that is calculated according to costs of living and stands above the government minimum.
“The LTA is proud to become the first British sporting national governing body to be accredited as a Living Wage Employer,” said Vicky Williams, People Director, the LTA.
Eleven Chinese-based tournaments across both the ATP and WTA Tours have been cancelled as the country’s Government cancelled all international events for the rest of 2020.
As a precaution against any second spike or regional outbreaks, the Chinese Government confirmed that no international events would be held for the remainder of the year, and as such November’s WTA Finals in Shenzhen and the ATP Tour’s Shanghai Masters have been cancelled.
They join six other WTA tournaments and three other ATP competitions to drop off the calendar.
Mercedes-Benz Vans has released the latest creative in its ‘What Moves You’ social campaign, this time featuring 20-time Grand Slam winner Roger Federer.
Developed by M&C Saatchi Sport & Entertainment Berlin’s Creative Director Tim Cook, the film follows an earlier execution featuring trail biker Fabio Wibmer.
The campaign is built around top athletes from a diverse spread of sports, and eighth piece of content from M&C Saatchi S&E Berlin since being appointed lead agency by Mercedes-Benz Vans in 2018.
The LTA has teamed up with its Official Partner BNP Paribas to raise funds for StreetGames.
As part of BNP Paribas’ Aces from the Heart initiative, the bank will donate £25 for every ace served at the British Tour event series, which is taking place at the National Tennis Centre.
The pair have pledged to raise up to £20,000 for the charity because of the initiative, which starts on Thursday 2nd July.
The Wimbledon Foundation has launched a new youth leadership programme in partnership with children’s charity the Youth Sport Trust.
The new two-year programme aims to give young people from disadvantaged backgrounds in the UK the opportunity to develop life and leadership skills through mentoring sessions delivered by athletes who go into schools and act as mentors.
The LTA has launched its new Play Your Way campaign as part of its drive to increase participation in the sport after the coronavirus lockdown.
Launching with a new spot which shows that anyone of any ability can play tennis, the Play Your Way campaign aims to create a more inclusive world around tennis that welcomes all styles of playing.
The first campaign film encourages people to ‘just have a go’ and features clips of tennis balls being hit, lost and found, set against a backdrop of everyday modern Britain.
Earlier this week, the LTA announced a a major drive to grow participation in tennis across parks throughout the country, supporting local authorities with cost-free opportunities to improve the health and wellbeing of their tennis communities and rolling out free technology solutions to improve accessibility and player experience, parks-based competitions, and programmed activity - all in the wake of the coronavirus pandemic. To mark the launch, Sport Industry Group sat down with LTA C
Both the ATP and WTA have announced August returns to play, following tennis’s suspension during the coronavirus lockdown period.
The WTA will be the first to resume, returning with the Palermo Ladies Open on 3rd August and will provisionally include 20 tournaments.
The ATP, meanwhile, will resume its Tour on 14th August with the Citi Open in Washington DC.
"Our objective has been to reschedule as many tournaments as possible and salvage as much of the season as we can," said Andrea Gaudenzi, Chairman, ATP.
The LTA is launching a major drive to grow participation in tennis across parks throughout the country.
The governing body for tennis in Britain says it will support local authorities with cost-free opportunities to improve the health and wellbeing of their communities through tennis, and ensure their tennis venues are sustainable for the future.
The Sport Industry Daily
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