LTA and BNP Paribas team up for British Tour fundraising initiative

The LTA has teamed up with its Official Partner BNP Paribas to raise funds for StreetGames.

As part of BNP Paribas’ Aces from the Heart initiative, the bank will donate £25 for every ace served at the British Tour event series, which is taking place at the National Tennis Centre. 

The pair have pledged to raise up to £20,000 for the charity because of the initiative, which starts on Thursday 2nd July.

LTA launches participation campaign with new spot

The LTA has launched its new Play Your Way campaign as part of its drive to increase participation in the sport after the coronavirus lockdown.

Launching with a new spot which shows that anyone of any ability can play tennis, the Play Your Way campaign aims to create a more inclusive world around tennis that welcomes all styles of playing. 

The first campaign film encourages people to ‘just have a go’ and features clips of tennis balls being hit, lost and found, set against a backdrop of everyday modern Britain.

Q&A: Scott Lloyd on LTA's grassroots growth plans

Earlier this week, the LTA announced a a major drive to grow participation in tennis across parks throughout the country, supporting local authorities with cost-free opportunities to improve the health and wellbeing of their tennis communities and rolling out free technology solutions to improve accessibility and player experience, parks-based competitions, and programmed activity - all in the wake of the coronavirus pandemic. To mark the launch, Sport Industry Group sat down with LTA C

ATP and WTA announce dates for tennis return

Both the ATP and WTA have announced August returns to play, following tennis’s suspension during the coronavirus lockdown period.

The WTA will be the first to resume, returning with the Palermo Ladies Open on 3rd August and will provisionally include 20 tournaments.

The ATP, meanwhile, will resume its Tour on 14th August with the Citi Open in Washington DC.

"Our objective has been to reschedule as many tournaments as possible and salvage as much of the season as we can," said Andrea Gaudenzi, Chairman, ATP.

AELTC launches Wimbledon Recreated in absence of Championships

In the absence of the 2020 Wimbledon Championships, the AELTC has launched ‘Wimbledon Recreated’, a new campaign to celebrate the ‘2020 Fortnight’.

With no live tennis this summer, tournament organisers are aiming to provide a ‘Wimbledon experience’, centred around ‘The Greatest Championships’ - which will tell the round-by-round stories of some of Wimbledon’s greatest matches, and will be available across TV, digital and social media.

LTA announces domestic tennis events scheduled for July

The LTA has announced a new series of domestic competitive tennis events to take place at the National Tennis Centre in Roehampton.

According to the governing body for Tennis in Britain, the series is planned to start in early July, subject to confirmation of Government requirements. The LTA says it has been working with the Department for Digital, Culture, Media and Sport (DCMS), UK Sport and other sports governing bodies to plan for the return of tennis.  

AELTC announces measures to support coronavirus recovery

The AELTC has announced a series of contributions to support the local, national and international recovery from the coronavirus pandemic following the cancellation of Wimbledon.

The club says it will combine the use of the organisation’s facilities, resources and £1.2m of charitable giving to aid the response to the pandemic as well as the recovery efforts across society.


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