Murray Confirms Castore Partnership

Former World No.1 Andy Murray has confirmed he will be wearing British sportswear brand Castore at the 2019 Australian Open in Melbourne, an event which he has since warned could be the final tournament of his career.

News of the Scot’s new sponsorship deal came amid developments overnight in Australia where the three-time Grand Slam winner announced that he plans to retire this year, having struggled with a debilitating hip injury, despite surgery 12 months ago.

Wimbledon to stage ticketed No.1 Court celebration

The All England Lawn Tennis Club (AELTC) has revealed plans for a one-off ticketed event, marking the completion of a multi-million pound project to install a roof on Wimbledon's No.1 Court.

The AELTC plans to sell more than 12,000 tickets to the No.1 Court Celebration event on Sunday, 19th May, priced at £110 each.

The club is promising fans a programme of three exhibition tennis matches, interspersed with headline live music performances.

Tie Break Tens: Acing Sportainment

It’s now three years since Tie Break Tens was introduced to the world with its inaugural event held at London’s Royal Albert Hall.

The short-form tennis format has since gone on to host further events across the world in Vienna, Madrid, Melbourne and New York City, featuring many of the best male and female players on the ATP and WTA Tour.

MATTA making its mark

London-based MATTA is the creative force behind the ATP’s new brand and global marketing campaign, ‘Love it all’. The appointment represents a milestone for the young agency, which has twice been shortlisted at the BT Sport Industry Awards and is continuing to grow in both profile and numbers. We spoke to strategy and brand director Matt Hunt to find out more.

What do you expect to be the impact of this appointment on MATTA as a young agency?

ATP Tour: Love it all

This ATP brand spot will run worldwide next year as part of a package of marketing assets to be provided to organisers of tournaments on the rebranded ATP Tour. It’s the first time the rightsholder has used a commercial soundtrack in its advertising. The work is part of the MATTA-created 2019 ‘Love it all’ campaign.

ATP unveils new brand and ‘Love it all’ campaign

The ATP has unveiled a new brand identity alongside plans for a global marketing campaign supporting the 63 tournaments that make up its year-round tour.

The work, which calls on audiences to “Love it all,’ is set to be rolled out worldwide from next year, with tennis chiefs claiming it represents a “transformative” approach to marketing the men’s game to the next generation of fans.

AELTC confirms Brook departure

The All England Lawn Tennis and Croquet Club (AELTC) has confirmed that Philip Brook will step down from his post as chairman in December 2019.

A process to select a successor will begin in January 2019, with the new chair expected to be announced in the spring of 2019.

Brook, who has been a member of the All England Club since 1989, is set to end a nine-year tenure at the helm of the organisation, which owns and operates the annual Wimbledon championships.

MATTA wins three-year ATP brand brief

Creative agency MATTA has won a competitive pitch to become the campaign and brand identity agency of the ATP Tour.

The three-year appointment covers marketing and branding of the global tour property, including the season-ending Nitto ATP Finals, currently staged at The O2 in London.

MATTA, which was founded just three years ago and has twice been shortlisted at the BT Sport Industry Awards for Young Agency of the Year, has been tasked with helping to further broaden the appeal and audience of professional men’s tennis.

LiveWire expands Wimbledon role

Digital specialist LiveWire Sport has renewed and expanded its agreement with The All England Club (AELTC) to deliver consultancy, creative content and insights for Wimbledon.

The new agreement will see LiveWire provide year-round support to the in-house team at SW19, extending a partnership that began in 2012.

As part of the renewed agreement, Leigh Walsh, a 2017 Sport Industry NextGen Leader, has joined LiveWire full-time to manage the Wimbledon relationship, having played an important role within the AELTC team for the past four years on a part-time basis.

Fleishmanhillard to push Tie Break Tens

FleishmanHillard (FHF) has won a competitive pitch to support Tie Break Tens as the short-form tennis property seeks to grow its brand and social profile in the UK and worldwide.

FHF head of Sports & entertainment Chris Gratton will lead an account team, whose work to support Tie Break Tens will begin immediately across all social channels and digital outputs.

FHF will also assist with future global events currently in the pipeline as they are confirmed.

Tie Break Tens has developed a global presence since its first tournament in London in 2015.


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