Tennis

LTA LAUNCHES NEW ‘SHE RALLIES’ CAMPAIGN

The national governing body for tennis in Britain the Lawn Tennis Association (LTA) has revealed a new campaign, ‘She Rallies’, which showcases its ambition for tennis to lead the way towards becoming a truly gender balanced sport.

The LTA hope to begin a new push to build on tennis’ pioneering legacy for women and girls in sport. Tennis is now regarded as the most gender equal sport at both grassroots and elite level. However, the LTA believes that more progress in still needed in all sports, including in tennis. 

LTA LAUNCHES NEW FOUNDATION

The LTA has announced the launch the LTA Tennis Foundation, a new charity that partners with people and organisations to improve lives through tennis. It formally launched on 31st May and will be raising awareness of its work during the upcoming grass court season.

The Foundation’s goal is to inspire more people from all backgrounds to discover tennis, open the sport up and increase diversity, work collaboratively with existing charities and partners, and invest in people, programmes and places to play.

LTA ANNOUNCES BROADCAST AGREEMENTS

The LTA has announced a comprehensive new broadcast agreement that will see the UK summer grass court events given the widest coverage to date on network television, streaming and digital platforms. British tennis will be available across multiple platforms after the BBC and Prime Video confirmed broadcast arrangements for this summer.

With Emma Raducanu, Andy Murray, Cameron Norrie and Alfie Hewett among the homegrown stars on the ATP and WTA Tours, the new deals make the sport more accessible in the UK.

LTA PUBLISHES 2021 FINANCIAL RESULTS

The LTA has published its financial results for 2021 which outline the impact of the COVID-19 pandemic on tennis. It also shows a steady return to normality in what was a year of exceptional achievement on court for British tennis. 

The period concluded two very challenging years which saw the cancellation of the LTA’s own major events and the Championships in 2020 before both returned with limited capacities in 2021, along with the LTA’s payout of COVID support packages totalling nearly £5m in grants and a further £2.4m in loans to the tennis community in 2020.

WIMBLEDON CONFIRMS 2022 ACTIVATIONS

The All-England Lawn Tennis Club has announced plans for the 135th staging of the Wimbledon Championships, including key partnerships and activations.

In partnership with the LTA, Wimbledon will re-launch its mass participation event as Play Your Way to Wimbledon, powered by Vodafone, in the telecommunication company’s first year as official connectivity partner of The Championships.

SKY SPORTS TO WIN US OPEN BROADCAST RIGHTS

Sky Sports is set to secure the UK broadcasting rights for the US Open, according to The Times.

It is thought Emma Raducanu’s recent rise has enticed Sky to outbid Amazon for this year’s tournament. Aged 18, she became the first qualifier in history to win a Grand Slam title when she lifted the trophy in Flushing Meadows last year, failing to drop a set through three qualifying matches and seven main-draw matches.

EMMA RADUCANU PARTNERS WITH PORSCHE

British tennis star Emma Raducanu has secured another high-profile endorsement deal after agreeing to become an official brand ambassador for Porsche.

Emma Raducanu wrote tennis history at the US Open in the summer of 2021, becoming the first ever qualifier to win a Grand Slam tournament. The 19-year-old’s incredible rise to stardom means Porsche has signed up one of the most recognisable faces in women’s tennis.

Porsche already has commercial interests in tennis and in April, Raducanu will make her debut at the Porsche Tennis Grand Prix in Stuttgart’s Porsche Arena.

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