IBM has launched an AI-based analytics app to help tennis coaches deliver more effective coaching to their players.
Currently being piloted at the US Open among a select group, the tech company plans to roll it out to a wider range of players and coaches in the future.
IBM says that the app leverages data and uses a new data set the company calls the Energy System to quantify a player's physical exertion and endurance and to make correlations to match performance, giving coaches useable information in real time.
Cetaphil has struck a deal with the OVO Energy Tour of Britain, marking the skincare brand’s first foray into cycling sponsorship.
Cetaphil will sponsor the race’s points jersey for the duration of the event, which will run from 7th-14th September.
The brand will also be granted hospitality, sampling, branding and activation rights in the build-up to the race, which will start in Glasgow and conclude in Manchester, with the action to be shown on domestic free-to-air channel ITV4.
The All England Lawn Tennis Club (AELTC) has reported record digital and streaming audiences, alongside strong TV figures worldwide, for the 2019 edition of the Wimbledon Championships.
Sunday’s Men's Singles Final between Novak Djokovic and Roger Federer delivered a peak audience on BBC1 of 9.6m and 2.7m stream requests in the UK, out-pacing England’s victory in the Cricket World Cup final across Channel 4 and Sky Sports.
The All England Lawn Tennis Club (AELTC) has moved to condemn the widespread availability of this year’s Wimbledon Championships through beoutQ, a Saudi Arabia-based illegal piracy operation.
The AELTC said it will be making the “strongest representations” to the UK Government to put pressure on the Saudi Arabia authorities to “immediately close down” the operation.
The All England Lawn Tennis Club (AELTC) has agreed a partnership with short-form mobile video platform TikTok, while it has released a new film to promote an initiative it is running for Finals Weekend.
Five homelessness charities are set to receive more than £400,000 in funding, which has been raised through A Roof For All, an initiative launched to mark the fifth anniversary of the Wimbledon Foundation and the recent opening of the new roof at the tournament’s No.1 Court.
Proceeds from the No.1 Court Celebration in May, along with funds generated through an online fundraising auction, will ensure multi-year grants are provided to local charities to help them increase their capacity and sustainability while delivering important services for homeless people in London.
Jaguar, official car partner of Wimbledon, has launched their Ace Pace Wimbledon Edition app, offering fans the chance to win tickets, attend masterclasses and tests their tennis their own serving ability by simulating the serve of a tennis pro with their smartphone.
Journey Digital have created a complex algorithm using Dynamic Time Warping, that uses the smartphone’s gyroscope to calculate the wrist angle, the motion sensor to determine the arc of the serve and the accelerometer to measure the speed.
The All England Lawn Tennis and Croquet Club (AELTC) has teamed up with partner HSBC to promote Wimbledon’s Ticket Resale Scheme.
Tim Henman and Lindsay Davenport participated in a press conference with a twist, hosted by HSBC on Court 20, to raise awareness of the Scheme.
An integrated marketing campaign for the 2019 edition of the Next Gen ATP Finals has been launched by London-based creative agency MATTA.
MATTA will seek to “dramatise the modernity” of the tennis event, which this year takes place from 5th-9th November in Milan, Italy.
The All England Lawn Tennis Club (AELTC) has teamed up with OPPO, the official smartphone of Wimbledon, to launch the #OPPO Wimbledon Breakthrough Award, a new initiative that will recognise breakthrough performances at this year’s event.
The concept will seek to celebrate players that perform above expectations during the 2019 Championships, which run from 1st-14th July.
The Sport Industry Daily
Sign up today for the latest news in one daily email, plus occasional event updates, direct to your inbox.