Tennis

Wimbledon Whites Go Green

The new adidas by Stella McCartney Tennis collection has been unveiled ahead of Wimbledon and has been created using a range of innovative methods.

Material made from plastic waste intercepted from beaches before reaching the ocean, along with a synthetic fibre made from plastic bottles and old clothes, creates the 17-piece collection that will be debuted on court next month.

INDUSTRY SHORTS: Adidas, British Cycling, RWC2019, LTA, Manchester City

adidas has teamed up with other leading advertisers to form a new global marketing initiative aimed at improving digital safety.

The Global Alliance for Responsible Media will rally publishers and platforms to do more to address harmful and misleading content. It also wants them to work together to develop and deliver against a concrete set of actions, processes and protocols for protecting people and brands.

AmEx in 'virtual' Wimbledon initiative

American Express is offering customers the opportunity to a play tennis with Andy Murray 'virtually' on Wimbledon Centre Court as part of its commercial activities at this year’s Championships.

The credit card provider has announced a series of on-site and remote activations, called Fan Experience, through a new multi-year partnership with The All England Lawn Tennis Club.

SRM and StarWing forge alliance

SRM Sport & Entertainment and StarWing Sports have agreed a strategic partnership that is designed to accelerate the commercial growth of both companies.

StarWing is a tennis talent agency whose client list includes the likes of Chris Evert, Stan Wawrinka, Jo Konta, Kyle Edmund and Gaël Monfils, as well as some of the sport’s most exciting rising stars.

Amazon confirms WTA rights deal for UK, Ireland

Amazon has confirmed an exclusive rights deal in the UK and Ireland with the Women’s Tennis Association (WTA), starting from 2020.

The four-year deal will start with a minimum of 49 tournaments next year. Amazon Prime members in the UK and Ireland will receive access to live events at no extra cost to their membership.

Prime members will be able to watch up to 2,000 live and on-demand matches each year, including premier events such as the BNP Paribas Open, Miami Open, Madrid Open and China Open, along with the season-ending WTA Finals in Shenzhen, China.

Wimbledon launches #JoinTheStory campaign

The All England Lawn Tennis Club (AELTC) has launched its #JoinTheStory multimedia campaign ahead of this year’s Wimbledon Championships.

The campaign will run across broadcast, out-of-home and online and will showcase standout Wimbledon moments that have shared the front page with major news stories over the years. The campaign is designed to show how sport and society have influenced each other throughout history.

Wimbledon Q&A: Story behind #JoinTheStory

Sport Industry Group spoke to the AELTC’s James Ralley, Head of Commercial & Brand; Alexandra Willis, Head of Communications, Content & Digital; and Harry Kerr, Marketing Manager; to get the story behind Wimbledon’s #JoinTheStory campaign and hear the latest plans ahead of The Championships this year.  


This week sees the launch of your new campaign for 2019, #JoinTheStory, tell us a bit about it?

Nike - Rafael Nadal in Rally

Nike has released a powerful video following Nadal's third-straight victory at the Paris Open, raising his title count to 12. The win marked Rafa's 18th career major.

The video includes footage of Nadal in his first major tournament, up to his Paris win at the weekend, finishing with the message "Crazy dreams take crazy effort".

Davis Cup lands Rakuten as presenting partner

Rakuten has signed a multi-year partnership with the International Tennis Federation (ITF) to become the global innovation and entertainment partner and global presenting partner for the Davis Cup.

The deal covers the 2019 and 2020 editions of the men’s national team tournament, which will officially become the Davis Cup by Rakuten. The agreement includes the option of a further two-year extension.

Rakuten will benefit from high visibility in the finals and qualifiers stage of the Davis Cup as part of the agreement.

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