BT Sport to broadcast GB Fed Cup Tie

BT Sport has been confirmed as the exclusive TV broadcaster for Great Britain’s first Fed Cup on home soil for 26 years.

Already the home for WTA coverage, BT Sport has extended its move into the tennis market and will broadcast the Fed Cup action live from Bath University on BT Sport 2 from 6th-9th February.

The annual women’s tennis tournament involves over 100 nations around the globe, with the Europe-Africa Group 1 ties split across two host locations, Great Britain and Poland. 

On The Upside launches with ATP brief

New digital and social media agency On The Upside has launched with the ATP Tour as a founding client.

Founder and Managing Director Andreas Plastiras, formerly of We Are Social, says his new outfit will play a key role in developing the content strategy across all 63 tournaments throughout the 2019 ATP Tour calendar.

The start-up agency has been working with the ATP Tour for the past five months and had previously been brought in to assist the ATP optimise its social media in advance of and during the Nitto ATP Finals last year.

Murray Confirms Castore Partnership

Former World No.1 Andy Murray has confirmed he will be wearing British sportswear brand Castore at the 2019 Australian Open in Melbourne, an event which he has since warned could be the final tournament of his career.

News of the Scot’s new sponsorship deal came amid developments overnight in Australia where the three-time Grand Slam winner announced that he plans to retire this year, having struggled with a debilitating hip injury, despite surgery 12 months ago.

Wimbledon to stage ticketed No.1 Court celebration

The All England Lawn Tennis Club (AELTC) has revealed plans for a one-off ticketed event, marking the completion of a multi-million pound project to install a roof on Wimbledon's No.1 Court.

The AELTC plans to sell more than 12,000 tickets to the No.1 Court Celebration event on Sunday, 19th May, priced at £110 each.

The club is promising fans a programme of three exhibition tennis matches, interspersed with headline live music performances.

Tie Break Tens: Acing Sportainment

It’s now three years since Tie Break Tens was introduced to the world with its inaugural event held at London’s Royal Albert Hall.

The short-form tennis format has since gone on to host further events across the world in Vienna, Madrid, Melbourne and New York City, featuring many of the best male and female players on the ATP and WTA Tour.

MATTA making its mark

London-based MATTA is the creative force behind the ATP’s new brand and global marketing campaign, ‘Love it all’. The appointment represents a milestone for the young agency, which has twice been shortlisted at the BT Sport Industry Awards and is continuing to grow in both profile and numbers. We spoke to strategy and brand director Matt Hunt to find out more.

What do you expect to be the impact of this appointment on MATTA as a young agency?

ATP Tour: Love it all

This ATP brand spot will run worldwide next year as part of a package of marketing assets to be provided to organisers of tournaments on the rebranded ATP Tour. It’s the first time the rightsholder has used a commercial soundtrack in its advertising. The work is part of the MATTA-created 2019 ‘Love it all’ campaign.

ATP unveils new brand and ‘Love it all’ campaign

The ATP has unveiled a new brand identity alongside plans for a global marketing campaign supporting the 63 tournaments that make up its year-round tour.

The work, which calls on audiences to “Love it all,’ is set to be rolled out worldwide from next year, with tennis chiefs claiming it represents a “transformative” approach to marketing the men’s game to the next generation of fans.

AELTC confirms Brook departure

The All England Lawn Tennis and Croquet Club (AELTC) has confirmed that Philip Brook will step down from his post as chairman in December 2019.

A process to select a successor will begin in January 2019, with the new chair expected to be announced in the spring of 2019.

Brook, who has been a member of the All England Club since 1989, is set to end a nine-year tenure at the helm of the organisation, which owns and operates the annual Wimbledon championships.


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