Tennis

LiveWire expands Wimbledon role

Digital specialist LiveWire Sport has renewed and expanded its agreement with The All England Club (AELTC) to deliver consultancy, creative content and insights for Wimbledon.

The new agreement will see LiveWire provide year-round support to the in-house team at SW19, extending a partnership that began in 2012.

As part of the renewed agreement, Leigh Walsh, a 2017 Sport Industry NextGen Leader, has joined LiveWire full-time to manage the Wimbledon relationship, having played an important role within the AELTC team for the past four years on a part-time basis.

Fleishmanhillard to push Tie Break Tens

FleishmanHillard (FHF) has won a competitive pitch to support Tie Break Tens as the short-form tennis property seeks to grow its brand and social profile in the UK and worldwide.

FHF head of Sports & entertainment Chris Gratton will lead an account team, whose work to support Tie Break Tens will begin immediately across all social channels and digital outputs.

FHF will also assist with future global events currently in the pipeline as they are confirmed.

Tie Break Tens has developed a global presence since its first tournament in London in 2015.

LTA NAMES NEW BOARD MEMBERS

The Lawn Tennis Association (LTA) has announced three new appointments to its board.

KPG’s Rachel Baillache, Nationwide’s Sara Bennison and ex-British Rowing performance director Sir David Tanner CBE will take up their positions with immediate effect.

LTA Chairman David Gregson highlighted the breadth of the new members’ experience, saying: “We are delighted to have recruited three exceptional new members to the LTA Board, who between them, bring a wealth of experience from the business and sporting worlds.  

Nike celebrates Serena in US Open spot

Nike grabbed a large share of the US Open conversation as the Grand Slam tournament got underway at Flushing Meadow over the weekend.

The sportswear giant seized the moment to celebrate its ambassador Serena Williams, who is returning to the tournament this year following the birth of her first child.

A new Wieden & Kennedy-created spot was launched to coincide with the 23-time Grand Slam winner’s first-round match in the New York event.

Dunlop appoints Promote PR

Sports and fitness communications agency Promote PR has been appointed by Dunlop International Europe to support the brand’s global relaunch. 

As part of its new brief, the agency will create campaigns and content promoting new products and future brand partnerships of the tennis equipment manufacturer in markets around the world.

The Dunlop win adds to Berkshire-based Promote PR’s current client roster, which also features The ECB, England Hockey, the RFU and Premiership Rugby.

ATP launches process to select new Tour Finals host

The ATP has launched a formal bid process to select a host for the Nitto ATP Tour Finals from 2020.

The governing body of men’s professional tennis has appointed Deloitte’s Sport Business Group to manage the process of selecting the future location of the season-ending showcase, which has been held at London’s O2 Arena since 2009.

Interested parties have until November 2nd to submit their bids, with a shortlist set to be revealed in December.

Murray joins BBC pundit team

Two-time Wimbledon champion Andy Murray has confirmed he will join the BBC’s expert team of pundits and commentators at Wimbledon 2018.

Murray, absent from this year’s event after failing to recover sufficient match fitness following a serious hip operation, confirmed the move on social media, saying: “Live in the BBC studio tomorrow with Tim Henman and trying my hand at commentary on Wednesday.... what could possibly go wrong... ”

Murray is set to join Sue Barker and Tim Henman in the studio, before making his BBC commentary debut for one of the quarter-final matches.

Wimbledon aces multiple partner renewals

As The Championships begin at SW19, the All England Lawn Tennis Club (AELTC) has announced a series of commercial partnership renewals, across a variety of categories, effective for The Championships 2019 onwards.

On the official supplier front, the AELTC has extended partnerships with evian as The Championships’ official water; HSBC as the official bank; Lanson as the official champagne; and Stella Artois as the official beer of The Championships.

ATP confirms new World Team Cup format

The Association of Tennis Professionals (ATP) has officially approved plans for a new competition, the World Team Cup, which will start at the beginning of the 2020 tennis season. 

ATP explained that the 24-team tournament would take place in the first week of January in partnership with Tennis Australia and offer $15m in player prize money as well as ATP ranking points, with further details to be revealed at a later date.

Federer swaps Nike for Uniqlo partnership

Wimbledon’s number one seed Roger Federer has announced a new partnership with Japanese clothing company, Uniqlo, ending his association with Nike, which he first signed with in 1994.

The new deal was confirmed on the first day of Wimbledon, when the SW19 favourite arrived for his opening match wearing the new brand’s kit.

However Uniqlo does not make tennis shoes, so it appears likely he will continue to wear Nike trainers.

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