ATP Tour: Love it all

This ATP brand spot will run worldwide next year as part of a package of marketing assets to be provided to organisers of tournaments on the rebranded ATP Tour. It’s the first time the rightsholder has used a commercial soundtrack in its advertising. The work is part of the MATTA-created 2019 ‘Love it all’ campaign.

ATP unveils new brand and ‘Love it all’ campaign

The ATP has unveiled a new brand identity alongside plans for a global marketing campaign supporting the 63 tournaments that make up its year-round tour.

The work, which calls on audiences to “Love it all,’ is set to be rolled out worldwide from next year, with tennis chiefs claiming it represents a “transformative” approach to marketing the men’s game to the next generation of fans.

AELTC confirms Brook departure

The All England Lawn Tennis and Croquet Club (AELTC) has confirmed that Philip Brook will step down from his post as chairman in December 2019.

A process to select a successor will begin in January 2019, with the new chair expected to be announced in the spring of 2019.

Brook, who has been a member of the All England Club since 1989, is set to end a nine-year tenure at the helm of the organisation, which owns and operates the annual Wimbledon championships.

MATTA wins three-year ATP brand brief

Creative agency MATTA has won a competitive pitch to become the campaign and brand identity agency of the ATP Tour.

The three-year appointment covers marketing and branding of the global tour property, including the season-ending Nitto ATP Finals, currently staged at The O2 in London.

MATTA, which was founded just three years ago and has twice been shortlisted at the BT Sport Industry Awards for Young Agency of the Year, has been tasked with helping to further broaden the appeal and audience of professional men’s tennis.

LiveWire expands Wimbledon role

Digital specialist LiveWire Sport has renewed and expanded its agreement with The All England Club (AELTC) to deliver consultancy, creative content and insights for Wimbledon.

The new agreement will see LiveWire provide year-round support to the in-house team at SW19, extending a partnership that began in 2012.

As part of the renewed agreement, Leigh Walsh, a 2017 Sport Industry NextGen Leader, has joined LiveWire full-time to manage the Wimbledon relationship, having played an important role within the AELTC team for the past four years on a part-time basis.

Fleishmanhillard to push Tie Break Tens

FleishmanHillard (FHF) has won a competitive pitch to support Tie Break Tens as the short-form tennis property seeks to grow its brand and social profile in the UK and worldwide.

FHF head of Sports & entertainment Chris Gratton will lead an account team, whose work to support Tie Break Tens will begin immediately across all social channels and digital outputs.

FHF will also assist with future global events currently in the pipeline as they are confirmed.

Tie Break Tens has developed a global presence since its first tournament in London in 2015.


The Lawn Tennis Association (LTA) has announced three new appointments to its board.

KPG’s Rachel Baillache, Nationwide’s Sara Bennison and ex-British Rowing performance director Sir David Tanner CBE will take up their positions with immediate effect.

LTA Chairman David Gregson highlighted the breadth of the new members’ experience, saying: “We are delighted to have recruited three exceptional new members to the LTA Board, who between them, bring a wealth of experience from the business and sporting worlds.  

Nike celebrates Serena in US Open spot

Nike grabbed a large share of the US Open conversation as the Grand Slam tournament got underway at Flushing Meadow over the weekend.

The sportswear giant seized the moment to celebrate its ambassador Serena Williams, who is returning to the tournament this year following the birth of her first child.

A new Wieden & Kennedy-created spot was launched to coincide with the 23-time Grand Slam winner’s first-round match in the New York event.

Dunlop appoints Promote PR

Sports and fitness communications agency Promote PR has been appointed by Dunlop International Europe to support the brand’s global relaunch. 

As part of its new brief, the agency will create campaigns and content promoting new products and future brand partnerships of the tennis equipment manufacturer in markets around the world.

The Dunlop win adds to Berkshire-based Promote PR’s current client roster, which also features The ECB, England Hockey, the RFU and Premiership Rugby.

ATP launches process to select new Tour Finals host

The ATP has launched a formal bid process to select a host for the Nitto ATP Tour Finals from 2020.

The governing body of men’s professional tennis has appointed Deloitte’s Sport Business Group to manage the process of selecting the future location of the season-ending showcase, which has been held at London’s O2 Arena since 2009.

Interested parties have until November 2nd to submit their bids, with a shortlist set to be revealed in December.


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