Despite having not picked up a tennis racket in anger for a number of years,
Anna Kournikova’s commercial clout shows no signs of stopping after she agreed
to become a brand ambassador for lifestyle clothing firm K-Swiss.
Kournikova will appear in two television spots, the first beginning in March,
illustrating the brand's product.
Kournikova will also promote the brand in print ads appearing in fashion and
After years of debate, The Wimbledon Championships has finally ceded to the
pressure and announced that it is to hand men and women equal prize money for
the first time at this year’s tournament.
The decision from the All England Lawn Tennis Club, which runs the
championships, brings Wimbledon into line with all the other Grand Slams on the
The WTA and leading players of both genders have long fought to achieve
financial parity at Wimbledon – a request that the AELTC had hitherto refused to
London has emerged as the likely host for the ATP Masters Cup, the end-of-season finale of the men’s tennis season, from 2009.
The news is another feather in the cap of the capital which is fast becoming a much sought after venue for top sports events following its victory in securing the 2012 Olympics.
The ATP has followed the lead of the Tour de France, the NFL and the NBA who have all announced events in London in recent months.
Rolex has signed a sponsorship deal with the International Tennis Federation to
become a primary sponsor of the Davis Cup beginning with this year’s
Rolex will become the official timekeeper of the competition which is titled
sponsored by French bank BNP Paribas.
Rolex has a long history of involvement in tennis having held a long-standing
sponsorship of Wimbledon as well as brand ambassador deals with the likes of
Roger Federer, Andy Roddick and Marat Safin.
The first round of this year’s Davis Cup begins on the weekend of 9-11
Russian tennis star Maria Sharapova has added PepsiCo’s brands Gatorade and
Tropicana to her ever-growing list of sponsorship contracts.
Sharapova, the defending US champion and second ranked player in the world,
will lead a global hydration education campaign and star in a new Gatorade ad to
launch early this year.
The 2004 Wimbledon champion, who doesn't turn 20 until this April, signed a
‘lifetime’ deal with racket and apparel company Prince last year for a reported
$25m. She also endorses Canon, Colgate, Nike, Tag Heuer, Land Rover amongst
British tennis number one Andy Murray has signed a multi-million pound
sponsorship deal with Highland Spring – a contract the bottled water brand
claims to be the biggest kit deal of its type in tennis.
As of 1 January, Murray will wear the company’s logo on his left sleeve
during matches as part of a multi-year deal that also see’s Highland Spring as
the new official water sponsor to ‘Team Murray’ - which includes his brother
Jamie and his mother and tennis coach Judy Murray.
The Lawn Tennis Association and the members of The Queen's Club have settled
out-of-court their legal action over ownership of the club, with the former
agreeing to sell the lease of the venue to the members for £35 million.
The settlement of the sale of the 120-year lease of the club to members for
£35 million is £10 million less than the original price agreed earlier in the
The transaction is due to be completed by the end of May 2007.
The future of Andy Anson, Manchester United’s outgoing commercial director, has
finally been revealed after it was announced that he will become chief executive
of ATP Europe, the governing body for men’s tennis.
Anson, whose next move had been shrouded in mystery after he resigned his
current post at United earlier this year, will take up his new role at the ATP
in April – a month after finishing his duties at Manchester United.
He replaces outgoing CEO Horst Klosterkemper, who has overseen the European
region since 2004.
In a bid to appease growing concerns over player withdrawal, the WTA Tour is to
be dramatically cut back after the governing body set up a task force to
determine which tournaments should remain on the calendar.
A search team, headed by Tour president Stacey Allaster, will meet with
tournament applicants and review applications over the coming months, with the
Board expected to make a final decision in March 2007 as to which tournaments
will compose each level of the enhanced calendar structure to be launched in
The LTA has announced that last year’s Wimbledon Championships generated £25.5m
in revenue to be redistributed into British tennis.
In revealing the funding derived for the sport from Wimbledon, the LTA also
stated that it would be pulling together a team to instigate widespread
structural changes to the way tennis is governed in the UK.
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