Wimbledon’s number one seed Roger Federer has announced a new partnership with Japanese clothing company, Uniqlo, ending his association with Nike, which he first signed with in 1994.
The new deal was confirmed on the first day of Wimbledon, when the SW19 favourite arrived for his opening match wearing the new brand’s kit.
However Uniqlo does not make tennis shoes, so it appears likely he will continue to wear Nike trainers.
British number one and Jaguar UK ambassador, Johanna Konta, is bidding to be the first British woman to lift the Wimbledon title in over 40 years. Konta reached the semi-finals at the All England Club last year, helping the 27-year-old climb to a career-high fourth in the rankings.
The Association of Tennis Professionals (ATP) has extended its partnership with Infosys until 2020, which will see the two organisations work together to offer further analytics and insights to tennis fans around the world through ATPWorldTour.com.
The global technology company has been a partner of the ATP, which operates the men’s tennis tour, since 2015, with the latest deal set to see Infosys continue as technology services partner and a platinum partner of the ATP World Tour.
Revered as one of the premier sporting events on the planet, Wimbledon's award-winning digital and social media presence is evaluated year-on-year, with further updates revealed this week that will see Artificial Intelligence play a role in curating highlights footage for the first time, with the help of the tournament's long-term official digital partner IBM.
Artificial intelligence (AI) is set to play a role in curating highlights footage at this year’s Wimbledon Championships, with the help of the tournament's long-term official digital partner IBM.
For the first time, the global technology giant plans to deploy its Watson AI platform to analyse the emotions of players on court.
The data will be combined with other inputs including movement tracking, crowd noise and match data to identify and edit the best footage.
Two-time Wimbledon champion Andy Murray opens up about enjoying the suffering during his comeback for Jaguar Land Rover.
For the third year running, Häagen-Dazs is returning to the All England Club as the official ice cream of The Championships, Wimbledon, with world number six Grigor Dimitrov on board as an ambassador.
As part of the campaign, Grigor Dimitrov’s favourite ice cream flavour, Cookies & Cream, is taking on the classic champion, Strawberries & Cream, to discover the number one flavour of the summer.
Britain’s top women’s tennis player, Johanna Konta, has been announced as the latest sporting ambassador for Naked, the smoothie brand from PepsiCo, ahead of the Wimbledon Championships next week.
The brand is launching a new campaign for 2018, associating Naked with an active lifestyle and the partnership with Johanna Konta further substantiates this message.
Judy Murray talks to Sport Industry Group about her variety of training programmes to promote growth across tennis, creating her own foundation, and why tennis needs more female trainers…
What have you been up to since leaving your role as Fed Cup captain in 2016?
For the second year running, Nature Valley, the official snack bar of the Lawn Tennis Association (LTA), has teamed up with...
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