Tennis

London Sport has been appointed by the Tennis Foundation to increase participation in disability tennis across 21 Local Authority areas in the south, east and north east of London.

The project, which will be delivered as part of London Sport’s insight consultancy service, will build on previous work conducted by London Sport on behalf of the Tennis Foundation, which used secondary data analysis to identify participation growth opportunities in the west of the capital.

The Women’s Tennis Association (WTA) has announced it is launching Tennis on the Thames on the eve of The Championships at Wimbledon this summer, creating a public celebration of women both on and off the court.

Women’s tennis stars will gather on the South Bank of the River Thames on Thursday 28^th June at London’s Oxo Tower and Bernie Spain Gardens for a one-day, outdoor festival that will celebrate female icons with an interactive photography exhibition, looking at the journey of each woman’s success and giving guests the opportunity to meet their heroes.

All England Lawn Tennis Club (AELTC), organisers of The Wimbledon Championships, has launched a new campaign...

Short-form tennis format, Tie Break Tens, has launched a new grassroots tennis initiative, TB10 Play, designed to increase participation in tennis by enabling clubs to host their own tournaments.

The new programme kicks off across the UK in time for the grass court season this summer.

Launched as a tennis format in 2015, Tie Break Tens is a quick-fire version of the sport, comprised solely of tie breaks – with no games or sets, so every point counts. 

With the help of Nelson Piquet Jr, Andy Murray fulfills his WWF World Earth Hour promise to go electric as he becomes one of the first Jaguar I-PACE customers on World Environment Day.

Nature Valley is to become the new title sponsor for the Lawn Tennis Association’s (LTA) ATP and WTA tournaments at Nottingham, Birmingham, and Eastbourne.

For the next three years the events will be known as the Nature Valley Open, the Nature Valley Classic and the Nature Valley International respectively.

Racket sports brand, Dunlop, has launched its new campaign #WeAreOne, following a change of ownership and a new partnership with sister brand Srixon.

Jamie Douglas, Dunlop marketing director said: “We acknowledged that this was the right time to make some noise. We were launching two new tennis rackets ranges, the CX and CV series but there was more to do than just launch the products. We needed to launch a campaign that re-established ourselves in the premium racket sports category.”

Häagen-Dazs has announced world number three tennis player and recent champion at the season-ending Nitto ATP Finals at London O2, Grigor Dimitrov, as its new global ambassador.

Having unveiled a rebrand in 2017 and with a continued partnership with Grand Slams such as Wimbledon and Australian Open, the endorsement further cements the brand’s association with tennis.

Andy Murray has signed promising British tennis player, Katie Swan, to his management agency, 77 Sports Management.

Swan joins 21 year old British sprinters, Shannon and Cheriece Hylton, and 17 year old Glaswegian tennis player, Aidan McHugh, who signed with Murray’s agency in November 2017.

Wimbledon has announced the staging of a quad wheelchair doubles exhibition event for The Championships 2018, intended to be a stepping stone towards the introduction of quad wheelchair singles and doubles as Championship events in the future.

The exhibition, which will recognise the importance of quad wheelchair tennis to the global game, will be held during the second week of The Championships 2018.