Amazon secures UK rights for ATP World Tour

ATP and ATP Media has announced two new deals with Amazon Prime Video, securing the live and on-demand distribution rights to the ATP World Tour in U.K. and Republic of Ireland, and the availability of Tennis TV on Amazon Channels in the U.S.

From 2019 to 2023, the Amazon Prime Video subscription service will carry live coverage of 37 events, including every top-level ATP World Tour Masters 1000 tournament and 12 of each of the 500s and 250s competitions.

AELTC serves up Keith Prowse deal

The All England Lawn Tennis Club (AELTC) has appointed Keith Prowse as its exclusive official hospitality provider for The Championships, Wimbledon, for a five-year period commencing 2019.

The announcement marks a change in both the structure and presentation of corporate hospitality at The Championships. The AELTC stated that the appointment of an exclusive hospitality provider simplifies and standardises the route to market with a single official brand offering, controlled by the AELTC and delivered by Keith Prowse, a UK hospitality provider. 

ATP and ATP Media Partner With Amazon Prime Video

ATP and ATP Media have announced that Amazon Prime Video will be an official streaming partner of the ATP World Tour, with the new deal covering the worldwide distribution of the Next Gen ATP Finals through the digital service. 

Earlier this year, Amazon secured the worldwide OTT rights (excluding China), and the full exclusive rights in the US, to distribute the Next Gen ATP Finals, outside of ATP’s OTT channel, Tennis TV.

J.P. Morgan joins Nitto ATP Finals

The ATP has announced a new partnership that will see J. P. Morgan become a platinum partner and official banking partner of the Nitto ATP Finals in November 2017.

The news follows May’s announcement that the world’s biggest indoor tennis tournament would remain at The O2 in London through 2020.

To be held 12th - 19th November, according to the Nitto ATP Finals it welcomes more than 250,000 fans to The O2 arena each year, as well as generating a global TV viewership of more than 100 million.

DTB appoints Boris Becker

Boris Becker has been announced as the new head of men’s tennis for the German Tennis Federation (DTB)

The six-time Grand Slam winner will advise top players from the country and help its Davis Cup team. He will take up the role immediately, alongside former professional Barbara Rittner, who will be responsible for the governing body’s women’s tennis.

Amazon sets sights on ATP World Tour

Amazon has strengthened its move into live sport by securing the UK rights to tennis' ATP World Tour for the next five years, according to media reports.

Sky and the BBC have previously shared coverage of the ATP World Tour, with the existing deal ending in 2018.

The new deal, which represents Amazon’s first major live sports rights deal outside the US, means there will be no elite tennis on Sky Sports since the launch of the channel in 1991, who reportedly paid around £8m a year in the last cycle. 


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