Tennis

Gordon Reid Joins UNIQLO Roster

UNIQLO has announced Gordon Reid, the world’s top male professional wheelchair tennis player, as its latest global brand ambassador. Reid will be wearing UNIQLO when he defends his Wimbledon men’s singles title.

Reid becomes the first British athlete to be appointed by UNIQLO in the global ambassador role.

Hearo Unveils Wireless Tennis Ball Speaker

hearO has unveiled a Bluetooth speaker housed in old Wimbledon championship tennis balls. 

Soft and bouncy by nature, the tennis ball serves as a protective layer for the device, while the rubber and tactile felt also helps to eliminate vibration - improving acoustics.

According to the brand, a hydraulic press was developed using insights from the fashion, aviation and automotive industries to precision cut the balls. To charge the device, the speaker rests on a magnetic charging cradle, with a fully charged battery allowing for up to seven hours of continuous listening.

Opinion: A Look at the UK Tennis Market

30-Love, 40-Like? A Look at Age and the UK Tennis Market by research agency SMG Insight reveals that, unlike many sports, tennis appeals across the age and gender divides, with tennis fans reflecting the UK general population unusually closely.

The research also finds that, contrary to expectations, fans of Queen’s tend to be older than those of Wimbledon, with the Aegon Championships particularly well-followed by older women.

ATP MEDIA AND IMG IN NEW PARTNERSHIP

ATP Media, the broadcast arm of the ATP World Tour, has announced the launch of a new remote production venture in partnership with IMG Studios in London. The new delivery and production model provides broadcasters with the ability to air matches with unprecedented flexibility. For the first time, all singles matches from the ATP World Tour 500s are now being produced, resulting in more than 400 matches being made available to broadcasters.

UNDER ARMOUR TRANSFORMS MURRAY INTO SUPERHERO

Under Armour, Andy Murray’s official apparel, footwear and accessories partner, has commissioned a graphic artist to visualise Murray as a sporting ‘superhero’.

The world number one has been animated into a superhuman alter ego ahead of his return to the grass courts of Queens Club

The superhero design will appear across London in the run up to the Aegon Championships this week, including being blazoned across Europe’s largest advertising canvas – Waterloo’s IMAX cinema.

Wimbledon launches second phase of global campaign

The All England Club (AELTC), Wimbledon has released the second phase of its brand campaign designed to communicate the characteristics of The Championships to audiences around the world.

'In Pursuit of Greatness', soft-launched in 2016, is founded on the AELTC’s long-term strategy to maintain and grow the Wimbledon brand around the world, and future-proof The Championships for years to come.

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