Swiss Ice Hockey club EV Zug has partnered with ticketing provider SecuTix and price optimisation software company Smart Pricer to introduce automated dynamic pricing for tickets to the team's games.
The organisers of the Beijing 2022 Winter Olympic and Paralympic Games are taking steps to decrease the carbon footprint of the event, starting with natural CO2 refrigeration systems at the ice venues.
The ice venue cooling system, which has no impact on the environment, will be used at the speed skating, figure skating and short track venues, as well as the ice hockey training centres. A low global warming potential refrigerant will also be installed at the ice hockey and curling venues.
British Ski and Snowboard has unveiled a major rebrand as the national governing body embarks on a mission to lift the UK into the top five snowsport nations in the world by 2030.
The move will see all winter sport disciplines and the respective Olympic and Paralympic teams brought together under a new “GB Snowsport” identity, with the supporting tagline ‘Go beyond.’
Snowsport England has revealed plans for its biggest-ever “30 days of snowsport” – a nationwide grassroots campaign that takes place in October.
The initiative is designed to drive the growth of participation in snowsports, with the aim of giving people the opportunity to try new disciplines or rediscover their confidence on skis.
Activities will be offered for free or at discounted prices, with a range of venues throughout the UK set to take part.
They include ski centres, dry slopes, snowsports clubs and roller ski venues.
Getty Images has announced it will be capturing the PyeongChang 2018 Olympic and Paralympic Games with an elite roster of specialist sports photographers, with over 80 sports photographers, photo editors and support staff covering 102 Winter Olympic sports.
Throughout the Games, the team will upload more than 2,000 images per day to gettyimages.com.
Ahead of the Winter Olympics, Beats by Dr. Dre have released another video for their “Above the Noise” campaign, featuring the Nigerian women’s bobsled team.
Eurosport has launched its Winter Olympic Games PyeongChang, ‘Make It Yours’ campaign which features a modern remake of Queen’s ‘I Want it All’ in the debut campaign.
The Pan-European broadcaster’s new films, released today across Europe, showcase how Eurosport will make every minute available as part of the first fully digital Games for Europe, through live and on-demand coverage across all screens and devices.
Olympus, the producer of action cameras, has announced a new partnership with GB Freestyle Skier, X Games gold medallist and former world number one, James ‘Woodsy’ Woods.
Woods, who is also a top GB Winter Olympic gold medal prospect, originally learned his trade on the dry slopes in Sheffield before rising to the top of the international scene, winning the World Cup Series in the 2012/13 season, becoming world number one, and winning an X Games gold medal earlier this year.
PyeongChang 2018 has announced the Coca-Cola Corporation and KT Corporation as their first sustainability partners with just over 200 days to go until the Games begin.
As part of the sustainability element of the partnerships, Coca-Cola, the longest continuous sponsor of the Olympic Games since 1928, is undertaking a water-quality project in the PyeongChang area, while local telecommunications partner KT is aiming to provide IT services to help improve the environment and tourism readiness of the province.
The Sports Sphere, an athlete management agency based in London, is launching a new division for Winter Olympic & Paralympic athletes.
The Sports Sphere work with athletes such as Max Whitlock, Jonnie Peacock, Beth Tweddle and Ed Clancy, the new division will work with British winter sports talent and provide a destination for brands and media ahead of the 2018 Winter Olympic Games.