Anthony Joshua

Joshua adds to titles with world record

Anthony Joshua added yet another accolade to his world titles, helping Lucozade Sport Fitwater and over 500 members of the public set a new Guinness World Records for the ‘largest boxercise lesson’.

The new electrolyte water from Lucozade Sport, Fitwater partnered with Boxercise and put 541 participants from across the UK through their paces in a bid to get people active as part of Lucozade Sport’s commitment to get one million people moving more by 2020.

The record-attempt saw the boxing champion host a 30-minute workout session at London boxing venue, York Hall.

AJ BXNG signs up with Hyde & Sleep

AJ BXNG, Anthony Joshua’s management company, has partnered with Hyde & Sleep as its official sleep partner.

As part of the deal, the beds manufacturer will provide the IBF and WBA world heavyweight champion, as well as Joshua Buatsi and Lawrence Okolie, with mattresses when they travel for fights.

Hyde & Sleep will offer the full range of mattresses for the fighters to choose from and will also provide smart pillows, duvets and sheets.

AJ & Lucozade Sport kick off partnership with Our Parks

#MadeToMove ambassador and Unified World Heavyweight Boxing Champion, Anthony Joshua, kicked off the partnership between the Lucozade Sport and Our Parks, to get more than 400 people moving.

Before he heads into his own training camp, Joshua returned to the scene of his Olympic gold medal success, in the Queen Elizabeth Olympic Park, to get others motivated with a 30-minute HIIT workout alongside the Our Parks founder, Born Barikor.

JD begins #RoadtoUndisputed Joshua campaign

JD has launched its #RoadtoUndisputed campaign with Anthony Joshua, following this week's announcement that he will fight WBO title holder Joseph Parker.

The fight takes place on 31st March at Cardiff’s Principality Stadium, with JD set to take Joshua’s belts on a nationwide tour throughout the build-up.

The campaign was launched at JD’s flagship store in Oxford Street, where fans had the chance to get their photos taken with the belts and win tickets to the fight.

Joshua signs JD partnership

Anthony Joshua has signed a new multi-fight sponsorship with JD, ahead of his heavyweight fight this weekend.

The new deal, brokered by SportsQuake, will see Joshua and his team collaborate with JD on branded content and other activations, including fan competitions, meet and greets, and will also feature in JD’s boxing magazine show, JD Undisputed.

To launch the partnership, Joshua and JD have teamed up to give fans the chance to have their photo taken with the heavyweight king’s belts in JD’s Queen Street Cardiff store.

Lucozade Sport Launches FitWater

Lucozade Sport has entered the water market for the first time, launching its latest sports product, FitWater, at a launch event hosted by brand ambassadors Anthony Joshua and Australian fitness influencer Emily Skye. 

The launch of FitWater follows the 2016 launch of the brand’s Made to Move campaign that aims to get one million people moving more by 2020.

FitWater is purified spring water charged with electrolytes - including; magnesium, calcium, sodium and chloride with zero sugars - designed to replace what is lost when we sweat through exercise.

Joshua becomes Sky ambassador

Sky has joined forces with IBF World Heavyweight champion boxer and Olympic gold medallist Anthony Joshua MBE, who has become a Sky ambassador.

Joshua joins Sky and its products, services and content, from Sky Q and Sky Go to Sky Atlantic and Sky Sports. Fighting on Sky and Sky Sports Box Office, the heavyweight champion has been on screens over the past five years, with this news confirming a long-standing relationship.

Anthony Joshua extends with Under Armour

IBF heavyweight champion of the world and Olympic gold medallist Anthony Joshua and sports brand Under Armour have signed a long term extension to their current partnership.

This cements Anthony’s position with the brand alongside other international athletes such as Stephen Curry, Michael Phelps, Andy Murray and Jordan Spieth. 

The new partnership was sealed at Under Armour’s global headquarters in Baltimore last week, where Joshua spent time with the brand’s founder, Kevin Plank, before being immersed in the brand’s UA Lighthouse where Under Armour develops products.

Matchroom & Joshua extend Stubhub deal

UK boxing promoters Matchroom Boxing and the IBF world heavyweight champion Anthony Joshua have agreed to extend their long-standing partnership with ticket marketplace, StubHub.

Matchroom Boxing and Anthony Joshua will continue to list face value tickets on StubHub, which will also serve as the official ticket marketplace for all Matchroom Boxing and Anthony Joshua fights. StubHub will also continue to have a range of branding, digital, social and activation rights, including access to Anthony for promotional video content.


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