Aston Villa Football Club has announced a new technical kit partnership with Fanatics and menswear brand LUKE 1977.
The partnership will see the club become the first English team to adopt a three-party agreement with a manufacturer of sporting apparel and a UK fashion brand based in Birmingham.
The arrangement sees Fanatics extend its relationship with the club, by becoming the official kit manufacturer, while continuing to deliver its multi-channel retail capability to the club, including management of the Villa Park store.
Aston Villa Football Club has launched its 2018/19 season ticket marketing campaign, making supporters the face of the club.
The club’s marketing campaign is driven by data-led personalised messages. By placing the fan at the heart of the activity, the club began the campaign by invoking its ‘Part of the Pride’ moniker, which unites everyone at Villa Park under one banner.
Aston Villa Football Club has integrated pre-paid contactless and chip and pin payment technology into its season and member cards.
The new technology will enable fans to use their Aston Villa season/member cards in the same way as any pre-paid payment card, including contactless payments up to £30, with fans earning ‘Pride Rewards’ points at a ratio of one point for every pound spent.
Unibet has become the principal partner of Aston Villa Football Club, becoming the club’s official shirt partner from the start of the 2017/18 season.
In addition to the presence on the front of the club’s new kit, Unibet will also be on the front of the Aston Villa Ladies’ team shirts.
Unibet is currently price-boosting Aston Villa to 10/1 from 8/1 joint-favourites to win The Championship this season whilst Steve Bruce’s men are also considered the most likely to gain promotion back into the top tier at 5/2.
Aston Villa Football Club has announced Fanatics, retailer of licensed sports merchandise, as the club’s official retail partner in a multi-year agreement.
The club has signed a long-term partnership with the e-commerce, merchandise and retail company which also works with clubs including, Manchester United, Manchester City, Chelsea, Everton, Real Madrid, Olympique de Marseille and Borussia Dortmund.
Aston Villa has announced EnergyBet as the club’s new official betting partner.
The betting company is a new product to be officially launched later this month by online gaming brand EnergyCasino. However, the Championship club’s fans can visit the brand’s website for the chance to win VIP matchday tickets and home shirts in the first of a season long ‘Ultimate Villa’ competition.
Aston Villa has reported that the launch of the club’s 2016/17 strip - the first of Under Armour's new five-year deal - has been the most successful across the English Football League (EFL) Championship, accoridng to the club.
The campaign, ‘Fight Like Lions’, was launched when the club’s new home and away kits were revealed on Facebook through a cinematic video, designed and produced with digital sports engagement agency WePlay.
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