Bath Rugby has appointed Ben Wells as chief commercial officer, after initially joining the Premiership Rugby club on a consultancy basis earlier this year.
Wells comes with experience in senior commercial and marketing roles, including head of marketing for Chelsea FC and commercial director at Reading FC. His expertise includes new technologies and the digital space, stadium experience, and enhancing the relationship with core supporters and fans.
Bath Rugby and Land Rover UK have announced a new partnership which sees Land Rover become the official vehicle of the Aviva Premiership club.
The deal is a three-way partnership with the club, Land Rover UK and Dick Lovett, a prestige retailer group in the South West who will be opening a new state of the art Jaguar Land Rover dealership in Melksham in the coming months.
Bath Rugby has reported increased turnover and a 33% reduction in net loss for the 2015/16 financial year, as the club moves closer to its goal of becoming self-sustainable.
The results for the year ending 30th June 2016 show a 15% growth in turnover to £16.9m (2015: £14.6m), and a 33% reduction in net loss for the financial year to £1.2m (2015: £1.8m), despite significant investment primarily in the playing squad.
Financial performance will improve again in the year to 30th June 2017, supporting continued investment particularly in the rugby department.
Bath Rugby has appointed sports marketing consultancy eightyone600 and sports production agency Progress Productions to lead on the promotion and staging of ‘The Clash’ at Twickenham Stadium on Saturday, 8th April 2017.
Bath Rugby announced last week the club will be relocating its regular season Aviva Premiership match against Leicester Tigers to the home of English rugby.
Rugby Union clubs Bath and Gloucester Rugby have announced a new partnership with sports science and technology company Kitman Labs.
The Silicon Valley-based company has signed three year deals, which will see its Athlete Optimisation System used at the two South West rugby clubs.
The medical and sports science teams at Bath and Gloucester Rugby will be using the Kitman Labs’ system to enable players to quickly and easily capture biomechanical information on a per athlete basis.
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