Dark Horses

Mata pledges 1% salary to Common Goal

Manchester United midfielder Juan Mata has invited fellow footballers to join him in Common Goal; a movement in which players pledge 1% of their salaries to a collective fund that supports charities across the world.

To launch the campaign, Dark Horses has created the first in a series of films with Mata, who is the first member of Common Goal. He is now asking fellow footballers to form a ‘starting XI’ of likeminded players.

streetfootballworld appoints Dark Horses

streetfootballworld has appointed Dark Horses to launch a new project that connects the football industry to the UN Sustainable Development Goals.

streetfootballworld is an NGO that harnesses the power of football for good. streetfootballworld's work supports a worldwide network of grassroots organisations that place football at the heart of sustainable social change, from refugee integration in Ireland to gender equality in Kenya.

In 2016, World Cup winners Juan Mata and Megan Rapinoe were appointed streetfootballworld's global ambassadors.

Lucky Generals backs sports marketing startup

Lucky Generals has backed new sports marketing agency, Dark Horses, headed by former BBH Sport business director Simon Dent.

It is the first launch within Lucky Enterprises holding group structure as the agency looks to expand its offering after three years in business.

Lucky Enterprises will own a majority share in the business, with Dent also having a stake. The agency will sit within the Lucky Generals’ Clerkenwell office, pitch independently and have its own clients.

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