England Rugby

Inner Warrior campaign enters next wave

England Rugby has launched the next wave of its ‘Inner Warrior’ campaign, which has launched with a ‘New Year, New You’ theme.

The 2018 Warrior Camps will run for two weeks in January with 185 rugby taster sessions taking place at clubs across the country.

The 2018 campaign is encouraging women to kick start their fitness routine for the new year and challenge themselves to take up a new sport.

England Rugby announces women's participation growth

England Rugby is launching the next wave of its Inner Warrior campaign in January 2018.

According to England Rugby, the first year gave a huge boost to grassroots women’s rugby participation and since launching in January 2016, over 10,500 women attended Inner Warrior camps nationwide throughout the year, far exceeding the RFU’s initial target of 8,000. Of those women, 3,500 had never picked up a rugby ball before.

The influx of new participants into the women’s game has also led to the creation of 41 new female contact rugby club teams this season.

England Rugby renews with OPRO

Mouthguard manufacturer, OPRO, has renewed its partnership with England Rugby.

OPRO has had a partnership with England Rugby since 2012 and as part of the new agreement, OPRO has been granted the rights for a further four years - taking in the 2019 Rugby World Cup - to produce special England Rugby branded mouthguards, as well as being the official mouthguard of England Rugby and the official supplier to the CBRE All Schools programme.

Premiership Rugby & RFU join forces with Stonewall

Premiership Rugby and England Rugby have joined forces with Stonewall to promote LGBT inclusion in rugby.

The game-wide initiative will see Premiership Rugby and England Rugby work with Stonewall to assess current inclusion programmes and practises and to work on integrating best practise into rugby at all levels.

As part of their commitment, Premiership Rugby, the RFU and the Rugby Players’ Association (RPA) will once again support the Rainbow Laces campaign, scheduled for November 2017.

RFU announces Virgin Active partnership

The Rugby Football Union (RFU) has announced a new long-term partnership with Virgin Active, which becomes England Rugby’s official fitness partner.

The three-year agreement will see Virgin Active and the RFU collaborate to bring a digital fitness programme and new gym fitness classes inspired by rugby to the public. These will be launched in the new year.

Virgin Active will also create discounted membership offers exclusive to all RFU affiliated clubs and registered players.

Old Mutual Wealth selects Infrared

Old Mutual Wealth, a UK wealth management business, has appointed global experience marketing agency, Infrared, to deliver its hospitality and ticket management programme with England Rugby following a pitch process.

Old Mutual Wealth recently signed a four-year deal to become a principal partner of England Rugby, with the partnership seeing Old Mutual Wealth become title sponsor of England Rugby men’s and women’s Autumn internationals, which will become known as the Old Mutual Wealth Series from 2016.


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