England and Chelsea Ladies striker Eniola Aluko has become the first volunteer champion for UN Women NC UK.
The partnership, developed by Mediacom Sport & Entertainment, will see Aluko take an active role across a range of programmes and campaigns including HeForShe Arts Week, the soon to be launched Student Champion Programme, FeelGoodForGood, the broader HeForShe movement and Step it Up for Gender Equality.
Established in 2010 by the UN General Assembly, UN Women works to promote gender equality and the empowerment of women.
England Lioness and Chelsea striker Eniola Aluko has been announced as the first UK female football athlete at Under Armour.
The partnership, negotiated by Misha Sher, head of sport & entertainment at Mediacom, sees Aluko join a roster of athletes that includes Wimbledon and Olympic champion Andy Murray and heavyweight boxing champion Anthony Joshua.
Commenting on the announcement, Aluko said: "I’m delighted to be joining Under Armour, a brand I’ve admired for many years and with which I share many personal characteristics.
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