eSports

DHL extends with Formula One

Formula One has announced a renewal of its partnership with DHL, while it will also become the first official partner of the F1 Esports Series.

As part of the deal, DHL will retain its position as official logistics partner of the series, signed just before the start of the new season, which gets underway next week in Melbourne, Australia.

The extended agreement will also see fan festivals organised and new digital formats introduced, while DHL will continue to present the DHL Fastest Lap Award and the DHL Fastest Pit Stop Award.

IMG DEBUTS ESPORTS BOOT CAMP

IMG has announced an eSports boot camp to be held at IMG Academy in Bradenton, Florida, 30th July 30 – 5th August 2017. IMG eSports Camp, which is open to individuals ages 12 to 18, will focus on Valve’s Counter-Strike: Global Offensive (CS:GO).

Spencer ‘Hiko’ Martin, Alexander ‘Kassad’ Trifunovic and Eric ‘adreN’ Hoag will serve as game instructors alongside IMG Academy’s performance experts, who will focus on communication, leadership, nutrition, fitness and reaction times.

Strive Sponsorship signs eSports deal with GAME

Strive Sponsorship, a sport and entertainment marketing consultancy, has been appointed by UK retailer GAME and its subsidiary company Multiplay who specialise in the organisation and running of gaming festivals.

Strive will consult on the companies' eSports and grassroots gaming commercial partnership strategy for the UK Masters eSports tournament, Insomnia Gaming Festival and Belong gaming arenas.

Strive will further develop the commercial propositions of each property identifying additional value for prospective partners and building a positioning and narrative.

Twitter set to stream eSports

Twitter will live stream eSports following deals with ESL and DreamHack to gain access to 1,500 hours of eSports competitions.

The agreement will bring over 15 events from the ESL One, Intel Extreme Masters and DreamHack circuits to the social media platform. Viewers will be able to watch on web and mobile devices.

Ligue 1 & EA launch eSports competition

The League de Football Professionnel (LFP), the governing body that runs major professional leagues in Franace, has teamed up with Electronic Arts’ (EA) sports division to launch e-Ligue 1 eSports competition.

The nationwide competition will feature representatives of all 20 top tier clubs, who will play FIFA 17 against each other. Every club will have a player for Xbox and a player for the PS4 consoles.

All players then compete in a championship from November to January, then another in February to March, before play-offs determine the finalists in May 2017.

76ers acquire two eSports teams

National Basketball Association (NBA) team, Philadelphia 76ers’ ownership group has announced it has acquired two eSports teams, Team Apex and Team Dignitas.

The teams will be merged under the Team Dignitas banner and compete in League of Legends, Counter Strike: Global Offensive, Overwatch and Heroes of the Storm, with the 76ers handling the day-to-day operations including player recruitment, marketing and sales.

Yahoo & ESL announce partnership

Yahoo! has announced that Yahoo eSports is entering into a two-year agreement with ESL, the world’s largest eSports company, to bring eSports to mainstream audiences via distribution across Yahoo’s properties.

In addition, Yahoo eSports and ESL will collaborate on the development of new tournaments to be covered and distributed by Yahoo, with new integrated sponsorship opportunities for advertisers.  

eSports integrity coalition launched

The eSports Integrity Coalition (ESIC) has been officially launched, aiming to bring integrity to professional eSports, particularly with the threat presented by the rise in betting fraud in the market.

ESIC will focus on protecting the industry from external manipulation, which includes match fixing and grey market gambling sites, internal corruption and anti-doping procedures. 

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