UEFA is considering introducing goal-line technology for Euro 2016, with prize money for next summer’s tournament also raised.
Goal-line technology is already being considered in the Champions League and Europa League next season and was on the agenda in Friday’s UEFA Executive Committee meeting.
World football’s governing body FIFA has used goal-line technology in its top competitions and UEFA has been reluctant to do so. Suspended president Michel Platini has been a strong supporter of using additional match officials to aid referees instead of new tehcnologies.
Carlsberg has announced its marketing campaign for next summer’s tournament, which is to be fronted by Peter Schmeichel.
Carlsberg, the official beer of Euro 2016, has built a campaign around the beer’s ‘probably the best’ tagline and will deliver by creating ‘probably the best prize ever for a football tournament’ and a new digital platform for live consumer engagement.
Peter Schmeichel will be the global brand ambassador and take part in a series of events and supporter led activities in and around the final, with fans being given a chance to meet Schmeichel.
Turkish Airlines has become a global sponsor and the official airline of next year’s UEFA Euro 2016 in France.
Joining as the ninth global partner of the event, which starts on 10th June, the airline has signed an exclusive deal with CAA Eleven, UEFA’s marketing agency.
As part of the sponsorship, Turkish Airlines will offer special rates for teams and passengers flying to and from France for the tournament.
“We are excited to welcome Turkish Airlines on board for UEFA Euro 2016,” said UEFA Events SA marketing director Guy-Laurent Epstein.
The Sport Industry Daily
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