Aston Villa signs new technical kit partnership

Aston Villa Football Club has announced a new technical kit partnership with Fanatics and menswear brand LUKE 1977.

The partnership will see the club become the first English team to adopt a three-party agreement with a manufacturer of sporting apparel and a UK fashion brand based in Birmingham.

The arrangement sees Fanatics extend its relationship with the club, by becoming the official kit manufacturer, while continuing to deliver its multi-channel retail capability to the club, including management of the Villa Park store.

Welsh Rugby signs with Fanatics

The Welsh Rugby Union and Fanatics have signed a ten-year agreement which will look to improve supporter experience of the WRU’s retail and online stores and support Welsh rugby’s grassroots initiative ‘Pass It Back’.

The agreement gives Fanatics exclusive rights to operate the completely re-designed flagship store on Westgate Street in Cardiff, existing concourse units within the stadium and the official online store.

Aston Villa partners with Fanatics

Aston Villa Football Club has announced Fanatics, retailer of licensed sports merchandise, as the club’s official retail partner in a multi-year agreement.

The club has signed a long-term partnership with the e-commerce, merchandise and retail company which also works with clubs including, Manchester United, Manchester City, Chelsea, Everton, Real Madrid, Olympique de Marseille and Borussia Dortmund.

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