Philip Morris reveals smoke-free plans with Ferrari

Philip Morris International and Scuderia Ferrari have announced they have extended their partnership until 2021 and will focus on advancing the cause for “a smoke free world”.

The partnership will be exclusively focused on promoting scientifically substantiated, less harmful alternatives to cigarettes.

Philip Morris has partnered with the Formula One team for more than 40 years, but due to a European Union ban on tobacco advertising, the company has not been able to display its brand at any race since 2005, although China and Monaco allowed branding until 2007.

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