Octagon has announced three new business wins with FIFA World Cup official partners Gazprom, Hublot and Kia Motors.
All three brands will be working with the creative marketing agency to create experience-led campaigns for their FIFA World Cup programmes in Russia, with a particular focus on the management and production of fan and guest engagements in the official commercial display fan-zones and hospitality areas.
UEFA has announced the extension of Gazprom's partnership of the UEFA Champions League, running from 2018 through until at least 2021.
The extension will see UEFA continue its relationship with the energy company, which began in 2012. The agreement also includes sponsorship rights for the UEFA Super Cup in 2018, 2019 and 2020.
As an official partner of the European club competition, Gazprom will continue to utilise its association with the UEFA Champions League to bring fans closer to the game.
Gazprom, the official sponsor of the UEFA Champions League, has announced the opening of the fourth season of the Football For Friendship international children's social project.
The Sport Industry Daily
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