Kia Oval

Kia renews Oval deal

South Korean car manufacturer Kia has sealed a four-year extension to its partnership with Surrey County Cricket Club, until the end of 2014.

The deal will ensure the club’s home stadium will retain its Kia Oval name. The two parties’ initial agreement for the iconic venue began at the start of 2011, with the extension ensuring the naming-rights partnership is now one of the longest in UK sport.

Under the agreement, Kia will also continue to have its brand emblazoned across the club’s shirts, a well as various places around the London stadium.

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