Peter Schmeichel

Carlsberg launches Euro 2016 campaign

Carlsberg has announced its marketing campaign for next summer’s tournament, which is to be fronted by Peter Schmeichel.

Carlsberg, the official beer of Euro 2016, has built a campaign around the beer’s ‘probably the best’ tagline and will deliver by creating ‘probably the best prize ever for a football tournament’ and a new digital platform for live consumer engagement.

Peter Schmeichel will be the global brand ambassador and take part in a series of events and supporter led activities in and around the final, with fans being given a chance to meet Schmeichel.

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