Red Bull Racing
In the lead up to the Formula One Brazilian Grand Prix, Sport Industry Group speaks to Hisense UK deputy managing director, Howard Grindrod, about their partnership with Red Bull Racing and plans for their FIFA World Cup sponsorship…
Firstly, what is your day-to-day role at Hisense?
Red Bull will race as Aston Martin Red Bull Racing from the 2018 season after agreeing a new title and innovation partnership with the car manufacturer.
The technical partnership will also see a new Advanced Performance Centre being established at Red Bull Racing’s campus later this year, enabling a closer working relationship between the two parties on both Formula One and road car technology. The centre is expected to create 110 new jobs, as well as housing Aston Martin’s design and engineering personnel responsible for future sports cars from the two companies.
Earin has signed a one-year deal with Formula One team Red Bull Racing.
The audio manufacturer becomes the team’s official audio brand and as part of the deal, drivers’ Daniel Ricciardo and Max Verstappen will wear Earin’s True Wirless Earbuds during races. In addition, both drivers will also appear in future advertising campaigns.
The Swedish company will also front the team’s SoundCloud and Spotify playlists, with the earbuds also showcased in the team’s hospitality facilities at all Grand Prix.
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