South Korean car manufacturer Kia has sealed a four-year extension to its partnership with Surrey County Cricket Club, until the end of 2024.
The deal will ensure the club’s home stadium will retain its Kia Oval name. The two parties’ initial agreement for the iconic venue began at the start of 2011, with the extension ensuring the naming-rights partnership is now one of the longest in UK sport.
Under the agreement, Kia will also continue to have its brand emblazoned across the club’s shirts, a well as various places around the London stadium.
Surrey CCC has announced plans to make the Kia Oval a single use plastic free ground by the year 2020.
The vow follows a number of recent announcements for the 2018 season, including a ban on plastic straws being used in the ground, the introduction of compostable coffee cups and the phasing out of plastic bags in the club shop.
Surrey County Cricket Club and Kia Motors (UK) have renewed their partnership for a further three years, extending the car manufacturer’s sponsorship of the cricket club and the Kia Oval until the end of 2020.
Since the partnership between Surrey CCC and Kia began in 2011, the Kia Oval has witnessed six years of cricket at the highest level including two final Ashes Test Matches and seen Twenty20 crowds more than double to over 130,000 spectators in 2016.
The England and Wales Cricket Board (ECB) has announced Greene King IPA as official beer of England cricket in a new five-year sponsorship deal.
The brewer has agreed a partnership with the ECB which will include this summer’s international series against Sri Lanka and Pakistan as well as the next home Ashes series against Australia in 2019.
The deal includes a range of commercial rights including access to England players for promotional appearances, in-ground advertising and opportunities to display the ECB brand on retail product.
The Sport Industry Daily
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